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Subramanian, B. (1999). Redefining Market Boundaries in a Borderless World: Implications forDeveloping Economies. Business Journal, 15 (1), 22-23.Subramanian, B. (1999). Transferability of Best Practices for Global Competitive Advantage.Journal of Global Competitiveness, 7 (1), 331=339.Raval, D. & Subramanin, B. (1997). Product Cycle and International Product Life Cycle:Economic and Marketing Perspectives. Business Journal, 12 (1-2), 48-51.Raval, D. & Subramanian, B. (1997). Product Life Cycle And International Product Life Cycle.Business Journal, 12 (1&2), 48-51.Raval, D. & Subramanian, B. (1996). Strategic Alliances for Re-entry into Abandoned Market: ACase Study of Coca-Cola in India. Journal of Global Competitiveness, 4 (1), 142-150..Refereed ProceedingsFull PaperSubramanian, B. (2005). Trust and Mistrust in Global Social Marketing. 21st Annual ResearchForum, University of District of Columbia.Subramanian, B. (2003). Managing Global Social Marketing Programs: The Role of Trust. 2003NEBAA International Conference, Hartford, CT, NEBAA, 27-29.Subramanian, B. (2002). Trust and Global Interactive Marketing. 2002 Academy of MarketingAnnual Conference, Academy of Marketing, Nottingham, England.Subramanian, B. (2002). Donor Burnout in Social Marketing: Causes, Stages and Responses.2002 NEBAA International Conference Volume, New England Business AdministrationAssociation, 86-88.Subramanian, B. (2002). Issues in Digital Disintermediation in Consumer Markets. 2002 NEBAAInternational Conference Volume, New England Business Administration Association, 136-138.Subramanian, B. (2001). Issues in designing Culture driven MNC Organization Structure. 2001NEBAA International Conference, 23-26.Subramanian, B. (2001). Multinational Enterprise Risk Management and SupranationalOrganizations. 2001 NEBAA International Conference (1), NEBAA, 17-19.Subramanian, B. (2000). Impact of UCITA on Institutions of Higher Education: A preliminaryAssessment. 2000 New England Business Administration Association International Conference,New England Business Administration Association, 240-242.Subramanian, B. (1996). Role of Marketing in South Asian Economies in Transition. NewEngland Business Administration Association International Conference, NEBAA, 36-38.Raval, D. & Subramanian, B. (1996). Strategic Options for Market Linkages with The Third Worldfor Historically Black Colleges and Universities. American Marketing Association Symposium forthe Marketing of Higher Education, American Marketing Association, 43-47.Raval, D. & Subramanian, B. (1995). Quality Leadership for Global Competitiveness. NewEngland Business Administration Association International Conference, NEBAA, 12-14.Non-Refereed ArticlesRaval, D. & Subramanian, B. (1996). Managing Cultural Differences: Transfer of ExperienceStrategy for Multinationals. --- Petition removed ---, 5 (9), 39-42.Book ChaptersRefereedSubramanian, B. (1998). "International Benchmarking Issues: A Cross-cultural Perspective",Managing Economic Liberalisation in South Asia, (pp. 626-633). New Delhi, India: MacMillanIndia Limited.