GEORGIAN BUSINESSTODAY
GEORGIAN BUSINESSTODAY
GEORGIAN BUSINESSTODAY
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miznobriv jgufebad dayofili<br />
Indoor & Outdoor TVis<br />
mayureblebis vizitebis<br />
xangrZlivoba da sixSire ama<br />
Tu im adgilas pirdapir kav-<br />
SirSia monitorebze translirebuli<br />
videoreklamebis<br />
xangrZlivobasa da gaSvebebis<br />
raodenobasTan.<br />
Indoor & Outdoor TV-is meSveobiT<br />
moaxdenT miznobrivi<br />
auditoriis segmentirebas<br />
rogorc socialur-demografiuli<br />
(diasaxlisebi, saqmiani<br />
adamianebi, bavSvebi, mozardebi,<br />
pensionerebi da a.S.),<br />
aseve geografiuli kuTxiT<br />
(qalaqi, raioni, ubani da sxv).<br />
evropaSi reklamis es saxeoba<br />
sul raRac xuTiode wlis<br />
istorias iTvlis. rac Seexeba<br />
ruseTs, ukrainasa da poloneTs,<br />
iq saerTo sareklamo biujetis<br />
15-20%-s Seadgens.<br />
pirveli kompania saqarTveloSi,<br />
romelmac Seqmna reklamirebis<br />
aRniSnuli saxeoba–<br />
Indoor & Outdoor TV _ aris<br />
media kompania `SBOI~, `saqarTvelos<br />
bankis~ jgufis wevri<br />
kompania, romelic flobs da<br />
marTavs Indoor & Outdoor<br />
TV-is lokalur samauwyeblo<br />
qselebs. Indoor & Outdoor<br />
TV aris lokaluri televizia,<br />
romelic translirebs<br />
swored im adgilebSi, sadac<br />
xalxis (momxmareblebis) maRali<br />
denadobaa.optimalurad<br />
SerCeul adgilebSi damontaJebul<br />
monitorebze translirdeba<br />
videoreklamebi,<br />
romlebic erTmaneTisgan imijneba<br />
gasarTobi `kontentiT~.<br />
`saqarTveloSi sakmaod<br />
swrafad ikidebs fexs reklamirebis<br />
es saxeoba. am sferoSi<br />
muSaobis 2 wlis gamocdileba<br />
sakmaod damaimedebeli prognozebis<br />
gakeTebis safuZvels<br />
gvaZlevs. magaliTad, wels Indoor<br />
& Outdoor TV-is momxmareblebis<br />
raodenoba ukve<br />
2-jer aRemateba gasuli wlis<br />
maCvenebels. es, erTi mxriv,<br />
produqtis efeqturobis<br />
ganmsazRvrelia, xolo meore<br />
mxriv ki - Cvendami ndobis<br />
zrdis maCvenebeli~ _ acxadebs<br />
kompaniis generaluri direqtori<br />
macaco facacia.<br />
<strong>GEORGIAN</strong> BUSINESS TODAY<br />
cnobili brendis<br />
mTvari sazrunavi<br />
cnobili brendis mudam Cvens<br />
gverdiT yofnaze zrunva<br />
`brendmeiqerebma~ 122 wlis<br />
win daiwyes....<br />
albaT icaniT....<br />
mTavari ferebi: wiTeli da<br />
TeTri.<br />
dabadebis weli: 1886, 8 maisi.<br />
dapatentebulia: 1893 wlidan<br />
(aSS).<br />
dabadebis adgili: jorjias<br />
Stati - qalqi atlanta.<br />
slogani: `yovelTvis kokakola~<br />
(1929 weli _ `pauza,<br />
romelic gamogacocxlebs~,<br />
1979 weli _ `miiRe koka-kola da<br />
gaiRime~, 1993 weli `yovel-<br />
Tvis koka-kola~).<br />
hobi: beWdviTi da satelevizio<br />
reklamebi, aqtiuri<br />
sponsoroba.<br />
mTavari sazrunavi: rac SeiZleba<br />
meti siaxle, gamudmebuli<br />
zrunva inovaciebze.<br />
icodiT, rom `misi~ winamorbedi<br />
iyo blanti da Sokoladisferi?<br />
atlantaSi mcxovrebma af-<br />
Tiaqarma John Stithe<br />
Pemberton-ma 1886 wels<br />
Seqmna samedicino sirofi,<br />
26 cnobili brandis mTavari sazrunavi
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