GEORGIAN BUSINESSTODAY
GEORGIAN BUSINESSTODAY
GEORGIAN BUSINESSTODAY
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jinsi - ubralo muSis samosi Tu<br />
`Tavisuf-lebis~ etaloni?<br />
yvela Tanamedrove adamianis<br />
garderobSi jinsis qsovilisgan<br />
damzadebuli erTi nivTi mainc<br />
moiZebneba: xelCanTa, fexsacmeli,<br />
aqsesuari da a.S. dizainerebma<br />
TiTqmis yvelaferSi<br />
gamoiyenes es qsovili, rogorc<br />
ar unda gagikvirdeT,<br />
magidis gadasafareblisa Tu<br />
qveda sacvlebis SeqmnaSic ki.<br />
modis istorikosebma Txeli,<br />
nazi denimis (jinsis qsovili)<br />
naWris saqorwilo kabac ki<br />
daafiqsires. dRes ukve aRaravis<br />
ukvirs, rom jinsi SeiZleba<br />
Rirdes rogorc 10, ise<br />
46 aTasi dolari _ asea Sefasebuli<br />
msoflioSi yvelaze<br />
Zveli, firma `Levis~_is, jinsi.<br />
modeliorTa da dizainerTa<br />
saxlebi, romelTac ar aqvT<br />
TavianTi jinsis xazi warmoebaSi,<br />
TiTze CamosaTvlelia.<br />
TiTqmis yvelam Tavidanve izruna<br />
am sakiTxze _ `Versace<br />
Jeans Couture~, `Poul Smith<br />
Jeans~, `D&G~ da bevri sxva.<br />
rogorc amboben, TiTqmis yvela<br />
modelis saxlis mogebaSi<br />
yvelaze didi wvlili jinsis<br />
xazs Seaqvs da ara eqskluziur<br />
modelebs. zogierTi savaWro<br />
niSani, romelTac moRvaweoba<br />
mxolod jinsis warmoebiT<br />
daiwyes, axla tansacmlis da<br />
aqsesuarebis srulyofili<br />
koleqcia aqvT. jinsebis aseTi<br />
saocari da mudmivipopularobis<br />
axsna mxolod misi<br />
praqtikulobiT SeuZlebelia.<br />
igi yovel sezonze moda-<br />
Sia.2003 wlis maisSi jinss 150<br />
weli Seusrulda. dRes sakmaod<br />
rTulia iseTi adamianis<br />
warmodgena, romelsac er-Txel<br />
mainc ar Caucvams igi. arsebobs<br />
iseTi sazogadoebrivi<br />
adgilebi, sadac ar SegiSveben<br />
marto imitom, rom jinsi gacviaT,<br />
ras izamT `dress code~_<br />
is dacva savaldebuloa.<br />
jinsis istoriis ori mesamedi<br />
_ `Levi’s~ - is istoriaa.<br />
Tu falsifikacias ar CavTvliT,<br />
msoflioSi am firmis 3,5<br />
miliardi Sarvalia ukve gayi-<br />
duli. `Levi’s~_is modelebi<br />
icvleba, magram `seria 501~<br />
mudmivad rCeba da mas yovelTvis<br />
eyoleba Tayvanismcemeli<br />
da momxmarebeli.<br />
20-ian wlebSi `Levi’s~-is jinsi<br />
saukeTeso samuSao tansacmeli<br />
gaxldaT. maSin misi mTavari<br />
Rirseba saimedoba iyo. im periodis<br />
sareklamo plakatebze<br />
gamosaxuli iyo adamiani,<br />
romelic Robeze xteba, xolo<br />
Sarvlis totze kbilebiT<br />
ZaRlia Cafrenili. dRemde<br />
`Levi’s~-is savaWro niSan<br />
<strong>GEORGIAN</strong> BUSINESS TODAY<br />
ze gamosaxulia ori cxeni,<br />
romlebic erTmaneTze jinsis<br />
SarvliT arian gadabmulni,<br />
cxenebi garbian, jinsi ki ar ixeva.<br />
muSebi jinsSi ara marto gam-<br />
Zleobas afasebdnen, aramed<br />
moxerxebulobasac _ mas<br />
uamravi jibe hqonda, sadac samuSao<br />
iaraRebs inaxavdnen.<br />
30_ian wlebSi yovelive es<br />
cotaTi Seicvala. muSebs<br />
ar SeuwyvetiaT jinsis tareba,<br />
ubralod, es Casacmeli<br />
kovboebma moirges cnobil<br />
vesternebSi, romelTac axalgazrdebmac<br />
mibaZes.<br />
40_ian wlebSi `Levi’s~_s<br />
pirveli konkurentebi gamouCndnen.<br />
seriozuli brunva<br />
hqonda firma `Lee Cooper~-s,<br />
romelmac am periodSi daiwyo<br />
jinsis warmoeba. manamde es<br />
firma samuSao formebs keravda<br />
samxedroebisTvis.<br />
yvelaze Tamami nabiji jinsis biznesSi<br />
50_ian wlebSi qalebis-<br />
Tvis Sekerili jinsis Sarvali<br />
gaxda. yvelaze gabeduli qalebisTvis<br />
ki Sarvali elva<br />
SesakraviT gamovida.<br />
60_ian wlebSi gamovida feradi<br />
jinsi. 70_iani wlebi ukve<br />
trapeciad aWrilma jinsis Sarvalma<br />
daipyro, romelic platformian<br />
fexsacmelze ecvaT.<br />
52 jinsi - ubralo muSis samosi Tu `Tavisuf-lebis~ etaloni?
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