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saqme #a-90-S-12-09 23 marti, 2009 weli 09 23 marti, 2009 weli 09 ...

saqme #a-90-S-12-09 23 marti, 2009 weli 09 23 marti, 2009 weli 09 ...

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a R w e r i l o b i T i n a w i l i:<br />

saqarTvelos uzenaesi sasamarTlos samoqalaqo, samewarmeo da<br />

gakotrebis <strong>saqme</strong>Ta palatis 2003 wlis 25 noembris gadawyvetilebiT<br />

`ze koka-kola kompanisa” da `koka-kola boTlers jorjias” sakasacio<br />

saCivari nawilobriv dakmayofilda, gauqmda Tbilisis saolqo<br />

sasamarTlos samoqalaqo da samewarmeo <strong>saqme</strong>Ta kolegiis 2003 wlis 24<br />

ivlisis gadawyvetileba, d.m-Zis sarCeli Sps `koka-kola boTlers<br />

jorjiasa~ da `ze koka-kola kompanis~ mimarT darRveuli saavtoro<br />

uflebebis aRdgenisa da moraluri zianis anazRaurebis Sesaxeb, aseve `ze<br />

koka-kola kompanis~ Segebebuli sarCeli d.m-Zis mimarT logotipis<br />

qarTuli versiis erTaderT avtorad da mesakuTred cnobisa da<br />

mopasuxisaTvis logotipis gamoyenebis akrZalvis Taobaze ar<br />

dakmayofilda Semdeg garemoebaTa gamo: sakasacio sasamarTlom gaiziara<br />

saapelacio palatis mier dadgenili faqtobrivi garemoebebi, rom<br />

amerikuli kompania `ze koka-kola kompani~ daarsda 1892 wels jorjiis<br />

StatSi. 1893 wlis 31 ianvars amerikis SeerTebuli Statebis sapatento<br />

ofisSi pirvelad daregistrirda kompaniis sasaqonlo niSani `COCA-COLA~,<br />

romlis originaluri monaxazi da xelwera ekuTvnis am produqtis<br />

sasmelis Semqmnelis, doqtor hembertonis partnior frank m.robinsons.<br />

aRniSnulidan gamomdinare, `ze koka-kola kompanis~ rogorc logoze, ise<br />

sasaqonlo niSanze _ `COCA-COLA~ _ 1892-93 wlebidan gaaCnia<br />

gansakuTrebuli qonebrivi da araqonebrivi uflebebi. ,,ze koka-kola<br />

kompanim” sasaqonlo niSan ,,COCA-COLA-ze” saregistracio ganacxadi<br />

saqarTveloSi Seitana 1992 wels, xolo qarTul variantze _ 1993<br />

wels. orive niSani warmoadgens kanonmdeblobiT dacvad nawarmoebs.<br />

sakasacio sasamarTlom miiCnia, rom aRniSnuli logotipi miekuTvneba ra<br />

saxviTi xelovnebis sferos, ar SeiZleba CaiTvalos saavtoro uflebis<br />

matarebel nawarmoebad, vinaidan, nawarmoebis inteleqtualuri xasiaTi<br />

vlindeba mis individualobaSi, originalurobaSi, igi ar unda imeorebdes<br />

sxva nawarmoebs, unda gaaCndes garkveuli SemoqmedebiTi done. laTinuri<br />

logo ,,COCA-COLA” Sesrulebulia wiTel fonze TeTri warweriT,<br />

qarTuli logoc imave saxiTaa Sesrulebuli, amasTan, sakasacio<br />

sasamarTlos mosazrebiT naTlad ikveTeba qarTuli logotipis<br />

identuroba laTinur logotipTan mimarTebaSi. maTi urTierTSedarebisas<br />

sakasacio palatam miuTiTa, rom qarTul variants axasiaTebs imave saxis<br />

asoebis ornamentebi da qarTuli variantiT SenarCunebulia laTinuri<br />

logosaTvis damaxasiaTebeli asoTa ganlagebis stili, rac adasturebs,<br />

6

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