strategiuli marTvis kibernetikuli meTodi
strategiuli marTvis kibernetikuli meTodi
strategiuli marTvis kibernetikuli meTodi
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mkafiod gansazRvras. XX saukunis ukanasknel meoTxedSi<br />
<strong>marTvis</strong> Sroma kvlav Tvisebrivad Seicvala informaciis<br />
kompiuterebiT gadamuSavebis SesaZleblobis warmoqmnis gamo.<br />
<strong>marTvis</strong> mecnieruli meTodebis damuSavebis<br />
aucilebloba Tavdapirvelad samrewvelo revoluciam<br />
warmoqmna. am periodSi ukve SeuZlebeli xdeboda sul ufro<br />
mzardi warmoebis marTva da saWiro xdeboda iseTi meTodebis<br />
gamoyeneba, romlebic axlad fexadgmul kapitalizms efeqtiani<br />
ganviTarebis SesaZleblobas miscemda. sazogadoebrivi<br />
warmoebis marTva gaxda <strong>marTvis</strong> Teoriis erT-erTi<br />
umniSvnelovanesi mimarTuleba, romelic sabunebismetyvelo,<br />
ekonomikuri, sociologiuri, sazogadoebrivi da sxva kanonebis<br />
Segnebuli gamoyenebiT axorcielebs sawarmoo koleqtivebze<br />
mizanmimarTul zemoqmedebas.<br />
mrewvelobisa da sazogadod ekonomikis ganviTareba<br />
moiTxovs sul ufro met ganaTlebul adamians. meore mxriv,<br />
rac ufro metia ganaTlebuli adamiani, miT ufro metia<br />
organizaciis (da <strong>marTvis</strong>) moTxovnileba da piriqiT. amdenad,<br />
<strong>marTvis</strong> procesi socialuri cvlilebebis stimulatori xdeba<br />
_ iwvevs ganaTlebaze moTxovnis ,,afeTqebas”. vinaidan marTva,<br />
upirveles yovlisa, adamianebsa da adamianTa gaerTianebaze<br />
zemoqmedebas gulisxmobs, amitom igi socialur mecnierebas<br />
miekuTvneba, Tumca mecnierebis sxva dargebis (ekonomikuri,<br />
fiziologiuri, pedagogiuri, fsiqologiuri da sxv.)<br />
miRwevebsac iyenebs.<br />
pirveli samecniero Sromebi <strong>marTvis</strong> TeoriaSi,<br />
romliTac ganzogadebulia <strong>marTvis</strong> dagrovili praqtikuli<br />
gamocdileba, XIX saukunis miwurulsa da XX saukunis<br />
dasawyisSi gamoCnda. mecnierebis, teqnikis da sazogadoebrivi<br />
urTierTobebis ganviTarebis kvalobaze warmoebis marTvaSi<br />
warmoqmnili aqtualuri problematikis gadaWra <strong>marTvis</strong><br />
mecnierebis anu menejmentis sxvadasxva skolebiT<br />
xorcieldeboda. Tavdapirvelad Camoyalibda mecnieruli<br />
menejmentis skola, romelic Semdeg sxvadasxva mimarTulebebiT<br />
ganviTarda imis mixedviT, Tu ra problemebi iCenda Tavs<br />
<strong>marTvis</strong> sul ufro garTulebuli procesis srulyofis dros.<br />
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