strategiuli marTvis kibernetikuli meTodi
strategiuli marTvis kibernetikuli meTodi
strategiuli marTvis kibernetikuli meTodi
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Tanamedrove pirobebSi saxelmwifosa da biznesis <strong>marTvis</strong><br />
procesebi exeba rogorc saxelmwifo administraciuli<br />
organizaciebis, ise biznes-kompaniebis cvladi garemosadmi<br />
adaptaciis gaRrmavebas, cvlad konkurentul garemoSi<br />
organizaciebis ganviTarebis perspeqtiuli gegmebis Sida<br />
organizaciuli meqanizmebisadmi Sexamebas arCeuli strategiis<br />
realizebis mizniT.<br />
dRes saxelmwifosa Tu biznesis <strong>marTvis</strong>Tvis aucilebeli<br />
xdeba iseTi cnebebi, rogoricaa: organizaciis momavlis xedva<br />
(Vision), organizaciis daniSnulebis ganmsazRvreli zeamocana,<br />
misi saqmianobis mTavari miznebi (Mission), organizaciis<br />
ZiriTadi orientirebi, romlebic wamyvani struqturebis<br />
maCveneblebis Sesadaria (Benchmarking) da sxv.<br />
meore tendencia ukavSirdeba globalizacias, ramac<br />
gaaZliera saxelmwifosa da biznesis <strong>marTvis</strong> saerTaSoriso<br />
xasiaTi. ganviTarebuli qveynebis umetesoba erTian politikur<br />
sivrces qmnis, maTi ekonomika Ria xdeba da bazarze<br />
Tavisuflad aRwevs praqtikulad nebismieri saqoneli da<br />
momsaxureba, miuxedavad maTi warmoebis adgilisa. sul ufro<br />
mzardi mniSvnelobis aris saerTaSoriso konkurenciis roli,<br />
farTovdeba warmoebaTa kooperacia, iqmneba transnacionaluri<br />
korporaciebi da a.S., rac umniSvnelovanes politikurekonomikur<br />
cvlilebebs iwvevs. es yovelive mraval axal<br />
kiTxvas usvams <strong>marTvis</strong> Teorias da praqtikas. maT Soris<br />
umTavresia _ ra aris gansakuTrebuli marTvaSi? rogori<br />
kanonzomierebebi moqmedebs? saxelmwifosa da biznesis <strong>marTvis</strong><br />
romeli formebi da meTodebia universaluri da romelia<br />
specifikuri da moqmedebs mxolod mocemuli qveynebis<br />
konkretul pirobebSi? rogor vmarToT sagareo-ekonomikuri<br />
saqmianoba? raSi mdgomareobs <strong>marTvis</strong> nacionaluri stilisa<br />
da organizaciuli qcevis Taviseburebani? ramdenad<br />
mniSvnelovania am TaviseburebaTa roli sasurveli Sedegebis<br />
miRwevisTvis? rogor unda moaxerxos ucxoelma biznesmenma,<br />
menejerma Tu politikosma da administratorma swrafad<br />
moergos nacionalur, adgilobriv garemos? da a.S.<br />
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