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FOCUS<br />

Luxury <strong>is</strong> Not Just Fashion Anymore<br />

fl oors <strong>is</strong> to confer a tone <strong>of</strong> absolute exclusivity to the home – and ultimately – <strong>is</strong> pro<strong>of</strong> <strong>of</strong> one’s refi ned and modern aesthetic taste.<br />

Upon closer consideration, there are in effect innumerable elements and accessories that render a home luxurious, just<br />

as a woman in a Valentino evening gown and a Bulgari neck<strong>la</strong>ce reeks <strong>of</strong> c<strong>la</strong>ssic elegance. In the world <strong>of</strong> design, vases<br />

by Venini, s<strong>of</strong>as from Armani, Arclinea’s kitchens, or Barovier’s Murano g<strong>la</strong>ss chandeliers represent some <strong>of</strong> the h<strong>is</strong>toric<br />

centerpieces <strong>of</strong> Italian design. Not to be overlooked however, are the more modern companies that have establ<strong>is</strong>hed their<br />

presence and consolidated their brands in the high-end international market. The most elite companies are in search <strong>of</strong> a<br />

unique design concept that utilizes new materials in a way that can sat<strong>is</strong>fy even the most demanding clients who require the<br />

<strong>la</strong>test and greatest creations. In th<strong>is</strong> quest for creative expression and impeccable taste in the home, it <strong>is</strong> no wonder that<br />

living rooms and kitchens can cost upwards <strong>of</strong> sixty or seventy thousand dol<strong>la</strong>rs, becoming veritable dominions <strong>of</strong> <strong>luxury</strong>.<br />

For more than thirty years Terzani -- the Florentine lighting company that has a branch in Miami -- has cultivated a brand that<br />

seeks to combine exclusive design and alternative, highly prized materials. Recently, the company reached a milestone with the<br />

creation <strong>of</strong> a chandelier roughly a meter in height designed by Bar<strong>la</strong>s Bay<strong>la</strong>r, a Turk<strong>is</strong>h designer fi rmly establ<strong>is</strong>hed in New York.<br />

Th<strong>is</strong> chandelier <strong>is</strong> made by hand according to traditional methods, from its chrome iron rings, to the more than three kilometers <strong>of</strong><br />

thick intertwined chains that, almost like a hand-woven fabric, create the illusion <strong>of</strong> an elegant, fl owing evening gown complete<br />

with a train. The delicate production process and the exclusivity conferred to every piece gives th<strong>is</strong> product an air <strong>of</strong> absolute<br />

uniqueness and opulence that <strong>is</strong> sought after by the very best designers for the most exclusive and soph<strong>is</strong>ticated residences.<br />

In essence, our unrelenting quest for the <strong>la</strong>test trends, innovative design, exclusivity, and <strong>luxury</strong> for our personal items has<br />

now entered our homes, our <strong>of</strong>fi ces, and our gardens, where -- and I say th<strong>is</strong> with my head held high – Italian design still<br />

reigns supreme.<br />

At<strong>la</strong>nt<strong>is</strong> Chandelier by Terzani<br />

.18<br />

tendenze, design, esclusivitá e lusso sui nostri effetti<br />

personali ma ormai questa moda é entrata anche nelle<br />

nostre case, nei nostri uffi ci e nei nostri giardini dove, e<br />

posso dirlo a testa alta, l’Italia <strong>la</strong> fa ancora da maestra.

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