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Fiera Mi<strong>la</strong>no Desk<br />

Macef, the international exhibition dedicated to the home, has<br />

been a point <strong>of</strong> reference for trade members for over forty years.<br />

Th<strong>is</strong> <strong>is</strong> <strong>true</strong> not only for wholesalers, buyers, mass d<strong>is</strong>tributors,<br />

and retailers, but also for architects, interior designers, and<br />

journal<strong>is</strong>ts. The winter edition <strong>of</strong> th<strong>is</strong> trade m<strong>is</strong>sion will be held<br />

from January 16 -19, 2009.<br />

Last September some 75,400 people v<strong>is</strong>ited Macef, with a<br />

notable increase (10%) in foreign v<strong>is</strong>itors coming mainly from<br />

Europe and the wealthiest and most prom<strong>is</strong>ing emerging<br />

markets like India, Central and South America, Eastern Europe,<br />

and China. The past edition <strong>of</strong> the Macef International Home<br />

Show gathered 1,873 companies (27% from abroad) in some<br />

100,000 square meters <strong>of</strong> exhibition space.<br />

The strength <strong>of</strong> th<strong>is</strong> fair <strong>is</strong> without a doubt the vast array <strong>of</strong><br />

merchand<strong>is</strong>e, accessories, and furn<strong>is</strong>hings <strong>of</strong>fered for the home,<br />

from table and kitchenware products, textiles and design objects,<br />

to jewelry and accessories. Th<strong>is</strong> <strong>is</strong> a great chance to meet the<br />

best national and international art<strong>is</strong>an producers in the fi eld, as<br />

well as young, up-and-coming designers and art<strong>is</strong>ts.<br />

For more information on MACEF, v<strong>is</strong>it: www.macef.it/eng/.<br />

The Italy-America Chamber <strong>of</strong> Commerce Southeast <strong>is</strong> the Fiera<br />

Mi<strong>la</strong>no Representative Offi ce for the Southeast <strong>of</strong> the United<br />

States. We promote Fiera Mi<strong>la</strong>no’s trade shows and events<br />

and provide special packages for trade members interested in<br />

attending.<br />

For more information, please contact Ms. Kr<strong>is</strong>ten L. Maag at<br />

maag@iacc-miami.com, tel. (305) 577-9868.<br />

The International Tour<strong>is</strong>m Exchange <strong>is</strong> Italy’s top tour<strong>is</strong>m event.<br />

It will be held in the Fiera Mi<strong>la</strong>no complex in Rho, Mi<strong>la</strong>n from<br />

February 19 – 22, 2009.<br />

It <strong>is</strong> divided into different areas to sat<strong>is</strong>fy the most demanding<br />

operators and <strong>travel</strong>ers.<br />

The fi rst area <strong>is</strong> dedicated exclusively to <strong>travel</strong> companies and<br />

the tour<strong>is</strong>t industry in Italy. The second zone, entitled The<br />

World, <strong>of</strong>fers a complete panorama <strong>of</strong> the international tour<strong>is</strong>t<br />

industry. The Tour<strong>is</strong>m Collection area involves tour operators,<br />

<strong>travel</strong> agencies, hotels, and transportation companies. Next,<br />

Bit Technology <strong>is</strong> an area dedicated to technological products<br />

for the fi eld <strong>of</strong> tour<strong>is</strong>m. Finally, the area known as Certicibit<br />

<strong>is</strong> a zone for all the high quality food & beverage products<br />

associated with tour<strong>is</strong>m and gastronomic tours. Certicibit <strong>is</strong><br />

promoted by the Italian Min<strong>is</strong>try <strong>of</strong> Agriculture and Forestry.<br />

The <strong>la</strong>st edition reg<strong>is</strong>tered 600,000 square meters <strong>of</strong> exhibition<br />

space, 5,000 exhibitors hailing from 152 countries, 46,500<br />

v<strong>is</strong>itors, and 108,000 trade members, a notable increase from<br />

the previous year’s attendance. The increasing popu<strong>la</strong>rity <strong>of</strong><br />

the fair brings hope for an even more successful subsequent<br />

edition.<br />

For further information, v<strong>is</strong>it www.bit.fi erami<strong>la</strong>noexpocts.it or<br />

contact the Fiera Mi<strong>la</strong>no Desk Info Line: Ms. Kr<strong>is</strong>ten L. Maag, at<br />

maag@iacc-miami.com, tel. (305) 577-9868.<br />

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