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Samenvatting Engels
This Transumo project is called “Regional public transport accessibility consumer driven”. The aim of this
project is to generate elements for a planning tool. A final goal of this instrument is to generate marketing
measures in order to manage mobility. So this project tries to stand up for promoting research, marketing
and management of mobility.
In this planning tool there are three major issues.
One major issue is the so called public transport potential maps. Public transport here is, to start, only the
bus. Based on social-economics and demographical factors and factors derived from the transport system,
we build a model that predicts the public transport (bus) potential of dwelling areas.
A second major issue concerns the success of measures that stimulate travellers to change travel mode from
car to public transport: the opportunity of certain marketing measures.
A third major issue is the accessibility of residential areas of about 20 addresses. We produce maps given
insight in the accessibility of these areas. Accessibility not only means travel time to and from this areas, but
also how many facilities are lying within for instance half an hour from a origin or a destination.
A combination of information about accessibility and public transport potential of areas, together with the
socio-economic- and demographical data and also behaviour towards mobility of the people in this area
should led to formulate marketing measures to manage mobility. Travellers are provided a good alternative
for car-use (people). Public transport companies can use research based marketing to optimize their services
and network and get more travellers (profit), while public authorities can get advantages of the shift from
car to public transport (planet).
There is a very first version of the planning tool. If transferable in other situations is allowable (further
study), then this tool can be used to indicate where there are potential zones for promoting and increasing
public transport. A traffic and transportation model, if available, can indicate where there are interesting
relations for public transport. Then further research in the new situation can produce marketing measures
to stimulate the use of public transport.
Regarding to marketing the first important remark is the fact that public transport is not very well known,
and efforts should be taken to bridge this gap.
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