BAMA Årsrapport 2002

BAMA - årsrapport 2002 03.11.03 17:15 Side 4343Differentiation of products and consumers is importantfor BAMA’s operation in the grocery market. This willbecome even more important in the future with a furtheraggravation of the competition situation. BAMAGrocery still shows a fine rise in turnover.Share total turnover62,2%Principal figuresOperating revenuesPercentage rise in turnoverFigures in million nok.2002300111,02001270517,6200023005,91999217210,6Even though parts of the catering market have facedmajor challenges in connection with cyclical fluctuations,the trend in this sector of BAMA has been satisfactory. In2002, a sound foundation was established for puttingfocus on the public sector. ”Operation Green Wave” wasinitiated in cooperation with the Norwegian ArmedForces.Share total turnover16,3%Principal figuresOperating revenuesPercentage rise in turnoverFigures in million nok.20027857,9200172812,7200064611,4199958044,3Share total turnoverBAMA Industrier has consolidated its position as trendsetterin the market for processed and fresh processedfood products. Specifically the product segment saladsfor the grocery market has shown excellent growth.14,4%Principal figuresOperating revenuesPercentage rise in turnoverFigures in million nok.20026975,220016636,020006258,91999574–BAMA’s involvement in the flower market is of relativelyrecent date. A great deal of resources have been investedin restructuring and market adjustment in this segment.An increasing proportion of the turnover in this divisiontakes place in grocery stores, kiosks and at filling stations.Share total turnover5,9%Principal figuresOperating revenuesPercentage rise in turnoverFigures in million nok.2002283-13,42001328-6,32000350–Division specially provided for service toward the Kiosk,Petrol and Service marked, was established as a separatebusiness segment in BAMA i 2002. Growth since starthas been formidable, a doubling in relation to budget.KBS is represented at more than 1100 retail outlets andis now concentrating considerable efforts on a newtrademark and concept; “KULIO”Share total turnover1,2%Principal figuresOperating revenuesPercentage rise in turnoverFigures in million nok.20025848,7200139–