BCOM 475

BCOM 475 Week 5 Learning Team Assignment Strategic Communications 

Plan And Plan1 


Plan and Plan1 

Consider the same merger you used for your previous Learning Team 

Assignments. Review the external communication strategy and internal 

communication strategy your team developed. 

Create a strategic communications plan to help the merging companies get through 

the first year of the merger. Include the following in your strategic communications 

plan: 

Overview: Address the issue and provide some background information. 

Situational analysis: Consider political, economic, social, ethical, and 

technological factors that are involved in the issue; and perform a SWOTT 

analysis. Address the competition and media involvement. 

Communications goals and objectives: What are the companies trying to 

accomplish? Be specific. Address internal goals and external goals. 

Target audience: Identify the internal audience and external audience. 

Communications strategy: Identify the messages to communicate and the 

communications channels. 

Communications tactics: Address communications materials and activities along 

with an implementation plan. 

Measurement and evaluation: Identify how the results are measured and any 

adjustments that could be made on the plan.

Ethical implications: Define the ethical framework for your plan. Discuss possible 

ethical implications and how to handle those implications. 

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BCOM 475 Week 5 DQ 2 


What steps does a company need to take to achieve successful strategic 

communication? How are these steps incorporated into a communications plan? 

Determine Goal 

1. Identify and Profile Audience 

2. Develop Messages 

3. Select Communication Channels 

4. Choose Activities and Materials 

5. Establish Partnerships 

6. Implement the Plan 

7. Evaluate and Make Mid-Course Corrections 

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Define business ethics. How does an organization communicate its ethical 

standards? What might an organization do to enforce its ethical standards? 


BCOM 475 Week 4 Team Assignment External Communication Strategy 


You may have heard of many mergers and acquisitions in the news. Banks, drug co 

mpanies, technology companies and airlines have all had mergers in recent years. 

When two companies merge, the culture clash may result in conflict. Appropriate e 

mployee communication might result in a successful merger. Inappropriate employ 

er and employee communication might result in failure to the new organization. 

Select a merger that is 

currently in process, or create your own merger of two known companies. Choose 

your merging companies carefully to ensure you may find enough information to 

complete this project. 

Assume your Learning Team is the management team in charge of integrating the t 

wo companies. Your Learning Team must develop a strategic communication plan 

to facilitate the merging process. 

The project must adhere to the following timeline: 

Week 3: Develop the Internal Communication Strategy.

Week 4: Develop the External Communication Strategy. 

Week 5: Develop the Strategic Communications Plan. 




What are three new trends in technology? What is the effect those technologies 

might have on business communications? 




What are the implications of technology on internal communications and external 

communications? Provide an example of technology aiding the communication 

process. Provide an example of technology hindering the process. 


BCOM 475 Week 3 Team Assignment Internal Communication Strategy And 

Strategy 1 

BCOM 475 Week 3 Team Assignment Internal Communication Strategy and 

Strategy 1

Begin your team’s Strategic Communications Plan by developing an Internal 

Communication Strategy to help facilitate the change. 

Discuss the companies involved in the merger. Include the culture of each 

company and how the companies are similar or different. Describe the conflict that 

might develop because of the differences. 

Determine the internal communication strategy your team will use to facilitate the 

change and resolve the possible conflicts. 

Identify the messages you want to deliver to your audience. 

Describe how you plan to deliver your messages; for example, through 

presentations, memos, e-mails, and so forth. You may choose multiple ways to 

deliver your message. How often do you plan on communicating with the 

employees? Include one sample of your communication material as an appendix, 

such as an e-mail, memo, presentation, poster, or script of a podcast. 

Write your team’s strategy in a 1,400- to 1,750-word business report. 


BCOM 475 Week 3 Individual Assignment Discussion 


Locate the Week Three Individual Assignment discussion thread in the Main 

forum. Click reply and post a 450- to 500- word count response covering the 

objectives of the assignment. Please be sure to change the subject header to 

include your name. 




What are some of the considerations you need to think about when developing a 

communication strategy? Are these different for an internal communication versus 

an external communication? Thoroughly explain your answer. 




What does O’Rourke identify as the principles of communications? How important 

are these principles to strategic communications? Create an example in which you 

respond to each of the principles in a real-world context. Specify where the 

principles are applied in the example. 


BCOM 475 Week 2 Team Assignment Current Event News Article And 

Article 1 

BCOM 475 Week 2 Team Assignment Current Event News Article and 

Article 1 

Select a current event article that relates to the weekly course objectives and 

discussion questions for the week. 

Write a two page summary (in your own words) of the article. Use APA format 

with appropriate citations. 

Explain how the current event applies to one or more weekly objectives and 

concepts discussed in the week’s Discussion Questions.

Submit your summary to the Assignments link. 


BCOM 475 Week 2 Indivisual Assignment Culture And Communication 

Paper 

BCOM 475 Week 2 Indivisual Assignment Culture and Communication 

Paper 




What is conflict? Identify and define the five styles of conflict management? 

Please provide a thorough response. 




What are the key components of persuasive communication? How does Abraham 

Maslow’s Hierarchy of Human Needs affect persuasion? Provide an example of 

how you might use persuasion to change a behavior in the workplace. Please be 

thorough in your response. 


BCOM 475 Week 1 Individual Assignment Communication Approach Matrix 


Locate the Communication Approach Matrix in the course materials section of the 

student website. 

Complete the matrix to compare communication in four management approaches. 




What are the key components to a strong organizational culture? How might an 

organization communicate its culture outside the company? 




What are communication functions in a classically run organization? What are 

communication functions in an organization run with a human relations approach? 

How do these functions differ? 


BCOM 475 Complete Course 

BCOM 475 Complete Course






BCOM 475 Week 2 Indivisual Assignment Culture and Communication 

Paper 

BCOM 475 Week 2 Team Assignment Current Event News Article and 

Article 1 




BCOM 475 Week 3 Team Assignment Internal Communication Strategy and 

Strategy 1 







Plan and Plan1

BCOM 475

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