II - RESUMO - GVpesquisa
II - RESUMO - GVpesquisa
II - RESUMO - GVpesquisa
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FGV-EAESP/GVPESQUISA 2/158<br />
corresponding to the index Tobin’s q for companies public companies. For the calculation of<br />
the of diversification index, a set composite indexes will be used starting from the American<br />
SIC (Standard Industry Code). The test of the relationship between diversification and<br />
performance will be made through the application of linear regression models and structural<br />
equation modeling.<br />
KEY-WORDS<br />
Business Strategy, Diversification, Positioning, Competencies<br />
R ELATÓRIO DE P ESQUISA Nº 17/2004
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