Livro Agroceres
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CHAPTER VIII<br />
THE FOUR PILLARS<br />
TECHNOLOGY AND INNOVATION<br />
At <strong>Agroceres</strong> we provide today’s technology while constantly<br />
investing in tomorrow’s. This is the formula that keeps<br />
us young after 70 years.<br />
To this end we strike technological alliances with business<br />
firms and institutions in Brazil and abroad and have<br />
research centers across the country.<br />
Our research centers develop, test and, adapt the best<br />
technologies available to our customers’ reality.<br />
The best technology adapted to your reality. This is our<br />
commitment.<br />
QUALITY<br />
We at <strong>Agroceres</strong> believe that quality is the fruit of investment<br />
in technology and management. To this end we invest<br />
in modern labs and information systems that monitor and<br />
track our entire production process, from raw-materials procurement<br />
to finished goods transportation.<br />
But we believe, above all, that quality is the product of<br />
investing in skilled and motivated people. At <strong>Agroceres</strong>,<br />
quality is a part of our culture, and we can therefore commit<br />
to well-made products. All the time.<br />
PRESENT AND SKILLED SERVICE<br />
Only by visiting our clients and knowing their reality can<br />
we provide solutions to the challenges they face. Our extensive<br />
network of professionals and representatives is skilled<br />
and available to serve across the nation.<br />
Seventy years of experience with Brazil’s agribusiness<br />
are our credentials for rendering personalized service and<br />
technology solutions in line with your reality, so that you can<br />
continue to produce more and better.<br />
RESULTS IN THE FIELD<br />
Nothing is more gratifying to us than seeing the fruits of<br />
our efforts reflected in results for our customers. Customer<br />
results are the basis for everything we do and the reason for<br />
our existence.<br />
In 1945, Brazil planted 4 million hectares of corn and<br />
harvested 4.8 million metric tons, at an average productivity<br />
of 1,200 kg/ha. In 2014, it was 15.8 million hectares<br />
(including 9.2 million second harvest) for 80.1 million metric<br />
tons, a 4.25 times greater productivity, at 5,100 kg/ha.<br />
Back to 1945, Brazil produced 7.3 kg of beef per year<br />
per hectare of grazeland. The figure is now at 63.3 kg,<br />
more than 8.6 times greater.<br />
With one hectare of soybeans and corn (soybeans in<br />
the summertime and corn in the second harvest, average<br />
productivities), it is possible now to produce over 2,500 kg<br />
of pork or 3,000 kg of chicken meat.<br />
This production is at least 14 times greater than what<br />
was possible in 1945 with one hectare of corn (there were<br />
no soybeans or second harvest then) to feed the pigs and<br />
poultry of that time.<br />
<strong>Agroceres</strong> is proud to have brought technology to farming,<br />
and to have contributed to these results.<br />
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