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Plano de Negócios Taviracitros_V14

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3.3.1<br />

Análise Geral 21<br />

04.<br />

Análise <strong>de</strong> mercado 25<br />

4.1 O Sector Agrícola<br />

25<br />

4.1.1<br />

4.1.2<br />

4.1.3<br />

O Mercado Interno<br />

O Mercado Externo<br />

Dados Demográficos<br />

25<br />

27<br />

29<br />

4.2 Mercado Potencial<br />

31<br />

4.2.1<br />

4.2.2<br />

Nacional<br />

Internacional<br />

31<br />

32<br />

4.3<br />

4.4<br />

Concorrência<br />

Os Fornecedores<br />

33<br />

36<br />

05.<br />

<strong>Plano</strong> <strong>de</strong> Marketing 37<br />

5.1<br />

5.2<br />

5.3<br />

5.4<br />

O Produto<br />

O Preço<br />

A Distribuição<br />

A Promoção<br />

37<br />

38<br />

39<br />

39<br />

<strong>Plano</strong> <strong>de</strong> <strong>Negócios</strong> - <strong>Taviracitros</strong>, Unipessoal, Lda 7

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