here - National Library Of South Africa
here - National Library Of South Africa
here - National Library Of South Africa
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Foreword<br />
The Reprint of Classics project has become an<br />
integral part of reading promotion in <strong>South</strong><br />
<strong>Africa</strong>. In the past four years, the project has reproduced<br />
a total of 68 titles, many of which were no<br />
longer available in the public domain.<br />
Our challenge remains the development of audiences<br />
for <strong>South</strong> <strong>Africa</strong>n literature. <strong>South</strong> <strong>Africa</strong><br />
boasts some of the best writers in the world and<br />
yet the culture of reading is still very low. This is<br />
even more so when it comes to books written<br />
in indigenous languages. We have learned that publishers are loath to publish<br />
books in indigenous languages due to the perceived lack of markets for these<br />
languages.<br />
Research shows that the bulk of books published in indigenous languages are<br />
targeted at the Educational sector, thus confining their reading to the classroom.<br />
About 49% of books published in the general sub-sector are in English, 45% in<br />
Afrikaans, and the remaining 6% is shared among the nine indigenous languages.<br />
This glaring imbalance of scales manifests itself in a variety of ways, including<br />
economic beneficiation.<br />
According to the 2006 Industry Survey released by the Publishers’ Association<br />
of <strong>South</strong> <strong>Africa</strong> (PASA), the <strong>South</strong> <strong>Africa</strong>n book sector records a staggering<br />
R5 billion net-turnover. About 16, 528 authors earn an estimated R308 million<br />
worth of royalties. Given the low levels of publishing in indigenous languages,<br />
it should not be surprising to find out that 84% of authors receiving royalties<br />
are white and only 16% are black. However, the publishing industry still makes a<br />
significant contribution to our economy, employing about 3, 000 individuals on<br />
a fulltime basis and 2, 400 freelancers.<br />
Preserving and Celebrating our literary heritage Page 5