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Foreword<br />

The Reprint of Classics project has become an<br />

integral part of reading promotion in <strong>South</strong><br />

<strong>Africa</strong>. In the past four years, the project has reproduced<br />

a total of 68 titles, many of which were no<br />

longer available in the public domain.<br />

Our challenge remains the development of audiences<br />

for <strong>South</strong> <strong>Africa</strong>n literature. <strong>South</strong> <strong>Africa</strong><br />

boasts some of the best writers in the world and<br />

yet the culture of reading is still very low. This is<br />

even more so when it comes to books written<br />

in indigenous languages. We have learned that publishers are loath to publish<br />

books in indigenous languages due to the perceived lack of markets for these<br />

languages.<br />

Research shows that the bulk of books published in indigenous languages are<br />

targeted at the Educational sector, thus confining their reading to the classroom.<br />

About 49% of books published in the general sub-sector are in English, 45% in<br />

Afrikaans, and the remaining 6% is shared among the nine indigenous languages.<br />

This glaring imbalance of scales manifests itself in a variety of ways, including<br />

economic beneficiation.<br />

According to the 2006 Industry Survey released by the Publishers’ Association<br />

of <strong>South</strong> <strong>Africa</strong> (PASA), the <strong>South</strong> <strong>Africa</strong>n book sector records a staggering<br />

R5 billion net-turnover. About 16, 528 authors earn an estimated R308 million<br />

worth of royalties. Given the low levels of publishing in indigenous languages,<br />

it should not be surprising to find out that 84% of authors receiving royalties<br />

are white and only 16% are black. However, the publishing industry still makes a<br />

significant contribution to our economy, employing about 3, 000 individuals on<br />

a fulltime basis and 2, 400 freelancers.<br />

Preserving and Celebrating our literary heritage Page 5

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