MKT 230
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<strong>MKT</strong> <strong>230</strong> Week 9 Final Project Marketing Plan Outline<br />
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<strong>MKT</strong> <strong>230</strong> Week 9 Capstone DQ<br />
<strong>MKT</strong> <strong>230</strong> Week 9 Capstone DQ<br />
How has learning about marketing concepts given you a better understanding<br />
of the market place and how businesses and consumers make decisions? Has<br />
what you have learned about marketing increased your interest in a future<br />
career in marketing? What do you value most from taking this course?<br />
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<strong>MKT</strong> <strong>230</strong> Week 8 Individual Assignment Sales Promotion Techniques<br />
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<strong>MKT</strong> <strong>230</strong> Week 8 CheckPoint 1 Developing An Advertising Campaign<br />
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<strong>MKT</strong> <strong>230</strong> Week 7 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 7 DQ 2<br />
Search your local newspaper for advertisements and examples of pricing<br />
strategies. If you do not have access to a local newspaper, search for a<br />
newspaper online. What are two pricing strategies you found in the
advertisements? Describe the function the price serves for each product or<br />
service. When responding to your classmates, describe the steps the company<br />
likely followed when planning the price strategy described in the response.<br />
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<strong>MKT</strong> <strong>230</strong> Week 7 DQ 1<br />
<strong>MKT</strong> <strong>230</strong> Week 7 DQ 1<br />
Imagine that you are a mentor to a new employee at a marketing firm. The<br />
new employee is having trouble understanding what the term market<br />
communication really means. Using what you have learned, explain to the new<br />
employee how marketing communication can influence a buyer.<br />
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<strong>MKT</strong> <strong>230</strong> Week 7 CheckPoint Integrated Marketing Communication<br />
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<strong>MKT</strong> <strong>230</strong> Week 6 Individual Assignment Life Cycle Management Analysis<br />
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<strong>MKT</strong> <strong>230</strong> Week 6 CheckPoint Branding Strategiesq<br />
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<strong>MKT</strong> <strong>230</strong> Week 5 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 5 DQ 2<br />
Consider the products you described and classified in the previous discussion<br />
question. Using figure 8.3 on p. 257 of the textbook as a guide, in what stage of<br />
product adoption do you think each of the products fall under? Do you use similar<br />
products as your classmates? Describe whether you agree or disagree with their<br />
assessment.<br />
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<strong>MKT</strong> <strong>230</strong> Week 5 DQ 1<br />
<strong>MKT</strong> <strong>230</strong> Week 5 DQ 1<br />
Look around your home or office and select three products you currently use.<br />
Briefly describe each product. How would you classify each one?<br />
1. Refrigerator<br />
2. My purse<br />
3. Television<br />
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<strong>MKT</strong> <strong>230</strong> Week 5 CheckPoint New Product Development<br />
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<strong>MKT</strong> <strong>230</strong> Week 4 Individual Assignment Target Market Strategy<br />
Presentation<br />
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<strong>MKT</strong> <strong>230</strong> Week 4 Check Point Customer Relationship Management<br />
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<strong>MKT</strong> <strong>230</strong> Week 3 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 3 DQ 2<br />
Think of a product that you have seen advertised on television, a magazine, or<br />
on the radio. Describe the product and identify two external influences that<br />
might lead a person to purchase the product: culture, subculture, social class,<br />
or group membership.<br />
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<strong>MKT</strong> <strong>230</strong> Week 3 DQ 1<br />
<strong>MKT</strong> <strong>230</strong> Week 3 DQ 1<br />
Consider a recent purchase that you or a family member has made. Examples<br />
include a household product, DVD or CD, grocery item, or electronic device.<br />
Describe the item and list three reasons you purchased that product as<br />
opposed to another product. Then, identify the internal influences that<br />
describe each reason you made your purchase: perception, motivation,<br />
learning, attitudes, personality, age group, the family life cycle, or lifestyle.<br />
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<strong>MKT</strong> <strong>230</strong> Week 3 CheckPoint Consumer Decision Making Process<br />
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<strong>MKT</strong> <strong>230</strong> Week 2 Individual Assignment Marketing Plan Exercise<br />
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<strong>MKT</strong> <strong>230</strong> Week 2 CheckPoint Decision Time At Qode<br />
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<strong>MKT</strong> <strong>230</strong> Week 1 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 1 DQ 2<br />
Pretend your instructor assigns to you one of the 4 P’s of the marketing mix to<br />
discuss. Describe the key points of goods or services as they apply to the piece<br />
of the marketing mix assigned to you: product, price, promotion, or place.<br />
How will your good or service be affected by the other three pieces of the<br />
marketing mix?<br />
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<strong>MKT</strong> <strong>230</strong> Week 1 DQ 1<br />
<strong>MKT</strong> <strong>230</strong> Week 1 DQ 1
Many people regard marketing simply as advertising. Advertising is a part of<br />
marketing, but it is not the whole picture. What arguments can you make<br />
against the common assumption that marketers only worry about<br />
advertising? What are some of the roles that marketers play within an<br />
organization?<br />
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<strong>MKT</strong> <strong>230</strong> Week 1 Check Point Marketing Concepts<br />
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<strong>MKT</strong> <strong>230</strong> Complete Course<br />
<strong>MKT</strong> <strong>230</strong> Complete Course<br />
<strong>MKT</strong> <strong>230</strong> Week 1 DQ 1<br />
<strong>MKT</strong> <strong>230</strong> Week 1 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 1 Check Point Marketing Concepts<br />
<strong>MKT</strong> <strong>230</strong> Week 2 CheckPoint Decision Time at Qode<br />
<strong>MKT</strong> <strong>230</strong> Week 2 Individual Assignment Marketing Plan Exercise<br />
<strong>MKT</strong> <strong>230</strong> Week 3 DQ 1<br />
<strong>MKT</strong> <strong>230</strong> Week 3 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 3 CheckPoint Consumer Decision Making Process<br />
<strong>MKT</strong> <strong>230</strong> Week 4 Check Point Customer Relationship Management<br />
<strong>MKT</strong> <strong>230</strong> Week 4 Individual Assignment Target Market Strategy<br />
Presentation<br />
<strong>MKT</strong> <strong>230</strong> Week 5 DQ 1<br />
<strong>MKT</strong> <strong>230</strong> Week 5 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 5 CheckPoint New Product Development<br />
<strong>MKT</strong> <strong>230</strong> Week 6 CheckPoint Branding Strategies<br />
<strong>MKT</strong> <strong>230</strong> Week 6 Individual Assignment Life Cycle Management Analysis<br />
<strong>MKT</strong> <strong>230</strong> Week 7 DQ 1
<strong>MKT</strong> <strong>230</strong> Week 7 DQ 2<br />
<strong>MKT</strong> <strong>230</strong> Week 7 CheckPoint Integrated Marketing Communication<br />
<strong>MKT</strong> <strong>230</strong> Week 8 CheckPoint 1 Developing an Advertising Campaign<br />
<strong>MKT</strong> <strong>230</strong> Week 8 CheckPoint 2 Marketing Concepts Activity<br />
<strong>MKT</strong> <strong>230</strong> Week 8 Individual Assignment Sales Promotion Techniques<br />
<strong>MKT</strong> <strong>230</strong> Week 9 Capstone DQ<br />
<strong>MKT</strong> <strong>230</strong> Week 9 Final Project Marketing Plan Outline<br />
To Know More Tutorials Visit http://www.tutorialfirm.com
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