ITB China News 2019 - Day 1 Edition

The Official Information Source

WEDNESDAY

15 MAY 2019

DAY1

EDITION

NEWS

David Axiotis

General manager – ITB China

NEWS

Xavier de Rohan Chabot

CEO & co-founder

Xavier Adventure

STANDS A051 / D071

Staying true to ITB China’s concept, we

are dedicating ourselves even more to

connecting people.

Read page 5

The need of nature and authenticity is

getting stronger and outdoor sport is more

and more popular.

Read page 8

STAND E088

STAND D019

ITB China 2019: more efficient

and concentrated than ever!

ITB China 国际旅游交易会 2019:

比以往更专注、更高效 !

In its third year, ITB China has honed its

offering, becoming even more efficient

thanks to the high concentration of toplevel

trade representations present at the

show. The sole focus of the fair being B2B,

this enables exhibitors to get straight to the

point and down to business… the business

of putting the world’s travel and tourism

players together with China’s outbound

travel trade, for the greater success of all.

The “buzz” of the show is Italy – official

partner destination. Read our exclusive

interview with ENIT president Giorgio

Palmucci, page 11.

2019 年是 ITB China 在中国举办的第三个

年头。本届展会吸引了来自全球的顶级行

业贸易代表 , 其公司品牌及产品推广更为

高效 , 展会整体品质得到极大提升。ITB

China 是纯 B2B 旅游交易展 , 使得参展商

能够 “ 直抒胸臆 ” 并 “ 落地产品 ”。ITB China

令世界各国旅游从业者和旅游企业与中国

的出境游产业相接轨 , 开创更大的成功。

意大利作为本届展会官方目的地合作伙

伴是一大 “ 亮点 ”。了解 ENIT 总裁 Giorgio

Palmucci 独家专访 , 请翻阅第 11 页。

Giorgio Palmucci

ENIT president

EXCLUSIVE INTERVIEW

REGIONAL SPOTLIGHT – ASIA

区域重点报道 - 亚洲

© Ramir Borja

Joseph Wang

Chief Commercial Officer

TravelDaily China

The behaviour of Chinese travellers today,

especially millennials, has been changing with

the technology evolution.

Read page 13

Asia and the Pacific recorded 6% growth in 2018, reaching

343 million international tourist arrivals. Arrivals in the

region account for almost one-fourth of the worldwide

total. Get the latest news from a selection of top Asian

exhibitors, from page 20.

2018 年亚太地区国际游客达到 3.43 亿人次 , 同比增长 6%。

前往亚洲的旅游人数几乎占全球总人口的四分之一 , 获取

更多信息有关亚洲顶级参展商信息 , 请翻阅第 20 页。

The Chocolate Hills, Bohol Province, Philippines

PREFACE

新闻

Richard Barnes

Chief analyst

Staying on the ball in a

fast-evolving market

With China increasingly becoming

the driving force for the growth of the

global travel industry, ITB China has

today established itself as the mustattend

event for anyone looking to

build a strong presence in China. The

show covers the entire bandwidth of

the Chinese travel industry, notably

leisure, corporate, MICE and Travel

Technology on a national level.

At ITB China in Shanghai, the

organisers, Messe Berlin Shanghai,

have brought together more than

850 top and hand selected buyers

from Greater China with industry

professional from all over the world.

Running parallel, the ITB China

Conference enables unprecedented

knowledge transfer throughout the

show. Numerous networking events

are provided, as well as a unique state

of the art matchmaking system in

order to enhance networking and to

maximise business opportunities at

the show. As such, ITB China is and

remains a truly matchless event in

China.

As outlined recently by ITB China’s

general manager, David Axiotis (see

also his interview in the following

pages), in addition to the overall market

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perspective, it is important to consider

the behavioural developments of the

different types of Chinese travellers

today. Whereas first-time travellers

from rising source-regions will tend

to follow the pattern of guided group

travels and thus enjoy an organised

framework that they can hold on to

while being inexperienced, things are

changing fast when it comes to repeat

travellers. For them, it is more about

diving deeper into regions, cultures

or specific topics and experiencing

more of the local lifestyle or focus

on themes such as adventure and

culture when traveling abroad. There

is a much stronger focus on the quest

for unique and personal experiences.

That is a fact, explains Axiotis, to

which the industry players, both

Chinese and international, will have

to adapt their marketing approaches,

supply-chains and generally offerings.

Assisting them with these exchanges

is also the main reason ITB China is

introducing customised and themed

travel as their overarching trend topic

for the show this year.

Welcome to day one of ITB China…

THE show that will put you in touch

with the most important market

trends.

• Publisher: Gérard Lefebvre • Managing Director: Jean-François Pieri

• Publishing Director: Jean-Guy Bienfait • Project Manager: Wenchao Wang

• Chief Analyst: Richard Barnes • Analysts: Jack Wang, Jingnan Zhao • Head of Editorial Team: John Falchetto

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• With the participation of: Bettina Badon, Benjamin Klene, Siyu Geng, Jasdeep Singh

>To contact them : first name.last name@itb-china-news.com

• Printing: Shanghai HongMo YingXiaoCeHua, Shanghai, China

• Cover: © ENIT

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ITB 母公司柏林国际

展览公司正式加入

世界旅游联盟

ITB China 是柏林国际

展览公司在中国运营的专注

于中国旅游市场的国际旅游

交易会 , 第三届 ITB China

于 2019 年 5 月 15 日 -17 日在上

海世博展览馆举行。柏林国

际展览公司正式成为世界旅

游联盟的成员。

世界旅游联盟秘书长刘

士军在 ITB Berlin 2019 展会

期间会见了柏林国际展览公

司管理层 , 柏林国际展览公

司与世界旅游联盟的合作伙

伴关系有助于加强中国与其

他国家在旅游行业上的交

流。世界旅游联盟的支持也

将有效推动中国旅游业的可

持续增长。

柏林国际展览公司高级

副总裁 Martin Buck 博士表

示 ,“ 当今国际社会呈现多

层次的复杂性 , 世界旅游

联盟是促进全球旅游业合作

与发展的统一平台。世界旅

游联盟所倡导的在各层面包

容与合作交流的理念得到了

全球众多业界领袖、组织机

构、目的地认可。作为全球

领先的旅游行业展会 , 柏林

国际展览公司与世界旅游联

盟有着同样的愿景。 ”

世界旅游联盟秘书长

刘士军参与了 ITB Berlin 的

多个环节活动 , 并与 ITB

China 总经理 David Axiotis 和

Martin Buck 博士会面 , 讨论

了未来更多合作的倡议和项

目。刘士军表示 ,“ 我们非

常荣幸柏林国际展览公司加

入世界旅游联盟 , 相信凭借

其专业经验我们可以使旅游

业更具竞争力和责任感 , 造

福所有人。”

世界旅游联盟于 2017 年

9 月 12 日在中国成立 , 是全

球首个非政府、非营利性

旅游组织。以 “ 旅游让世界

和生活更美好 ” 为宗旨 , 以 “

旅游促进和平、旅游促进

发展、旅游促进减贫 ” 为使

命 , 世界旅游联盟致力于与

全球旅游行业合作 , 推动全

球旅游各层次交流与合作。

截至 2019 年 3 月 , 世界旅游

联盟共有 182 名会员 , 来自

五大洲 38 个国家和地区 , 其

成员涵盖国家级旅游协会、

富有影响力的旅游企业、学

术机构及其他机构。作为全

球排名前十之内的行业博览

会及会议组织方 , 柏林国际

展览公司 (Messe Berlin) 目

前已正式成为了世界旅游联

盟的成员。

ITB CHINA NEWS NEWS • Wednesday 15 th May 2019

www.itb-china-news.com

NEWS

5

ITB CHINA HAS ESTABLISHED ITSELF

WITHIN ONLY THREE EDITIONS AS THE

LARGEST B2B-EXCLUSIVE TRAVEL TRADE

SHOW IN CHINA

David Axiotis

Director and General Manager,

ITB China

True to concept

ITB China more than ever “connects people”

David Axiotis, General Manager ITB China says he is “extremely happy”

with how ITB China is progressing from year to year. We asked him how

demand has been this year.

Exhibitor demand for our third

edition has been undiminished.

The rising demand for exhibition

space by European destinations

reflects the trend of Europe

remaining the number one longhaul

destination for Chinese

tourists. Being the largest regional

pavilion exhibitor, the presence of

the European Travel Commission

(ETC) underlines this fact. Our

European highlight this year is our

partner destination Italy, debuting

with the largest national presence

at ITB China 2019. In general, we

expect an attendee figure of far

more than 15,000, approximately

800 exhibitors from 84 countries

and around 850 buyers which

clearly shows the industry

acceptance of the show concept.

Staying true to ITB China’s concept,

we are dedicating ourselves even

more to connecting people. We

have put a lot of efforts into

increasing our networking event

schedule. We are continuing the

series of our established and very

well accepted Networking Events,

such as the Grand Opening

Gala Dinner one day prior to the

show attracting more than 600

guests, the It’s my World Travel

Award Lunch in partnership with

Qyer.com gathering bloggers and

KOLs from all over China or the

ITB China Cruise Night powered by

Ctrip. In addition, we are launching

a whole series of topic-based

networking lunches during the

trade show, providing dedicated

exchange platforms covering

topics such as customised travel,

travel technology as well as MICE

and corporate travel.

What are the “KPI’s”?

ITB China is specifically designed

as a pure B2B show focusing

solely on business without any

B2C involvement. And as such,

ITB China has established itself

within only three editions as the

largest B2B-exclusive travel trade

show in China.

Our mission thus is to be the

nationwide platform connecting

the Chinese with the international

travel industry while covering the

whole bandwidth of the sector.

As such we focus upon the

major segments that are driving

the business today in China and

provide an overall market platform

thus connecting players from the

leisure, corporate, mice and digital

travel scene at our show.

Furthermore, we put a strong focus

on content, because we strongly

believe that knowledge and the

permanent identification of trends

is the key to sustainable success

for all market participants. ITB

China Conference is a leader

when it comes to innovation

and information about current

happenings in the Chinese

marketplace. Experts set forth

their visions for the travel

industry’s future during the

conference, illustrate current

examples of best practices and

discuss the challenges now facing

us. Over the last 53 years we have

built up ITB as a strong and truly

global brand. Our aim is to further

expand and secure ITBs market

position in the Chinese travel

market.

What are the main elements that

will be new at this year’s show?

This year, we bring a range of highvaluable

innovations:

In cooperation with Kairos Future

and exclusively based on insights

and data from our Chinese buyers’

community we determine Chinese

travel trends in our newly launched

ITB China Travel Trends Report. It

is a yearly publication illustrating

upcoming trends and the needs

of Chinese travellers. The 2019

report takes on of-the-moment

topics that will significantly

impact the Chinese travel and

tourism industry: Customized and

Themed Travel, with special focus

on Island Travel, Adventure Travel,

Sports Travel and Culture Travel.

We have also launched the

ITB China Buyers Circle – a

nationwide buyers’ community

for all professional Chinese travel

buyers. It expands the presence

and activities of ITB China far

beyond the exhibition itself.

Underlining the strong support

of the Chinese travel industry for

this initiative: More than 30 of

China’s leading travel agencies

have become official partners of

the ITB China Buyers Circle and

travel agents from more than

400 different agencies have

joined the circle by becoming

Founding and Segment Partners.

The ITB China Buyers Circle will

also be identifying the trends and

developments of the Chinese

source-market in the form of our

yearly report

ITB CHINA NEWS • Wednesday 15 th May 2019

6 新闻

充分利用首次出行的中

国游客对海岛游的偏爱

Paul Stratchan

Zhou Jizhong

巴哈马群岛向中国游客

全面展示其旅游潜力

在首次出行的中国游客中 ,

海岛游在愿望清单中高居首位。

八大洲旅游运营海岛游产品已超

八年 , 据公司 CEO 周继忠介绍 ,

公司前三年数据库显示 , 中国出

境游客有 85% 选择了海岛游 , 去

年这一比例仍高达 70%, 与此同

时 , 该公司的非海岛目的地数量

亦增加了 30%.

克服自满情绪

周继忠表示 , 东南亚海岛一

般不再被视为 “ 值得自豪的蜜月

旅行目的地 ”, 而 “ 泰国和马尔代

夫并非新颖的目的地 , 但仍然在

中国游客中最受欢迎。这两个目

的地正在中国大城市的游客中失

去新鲜感 , 但不用对这点过于担

忧 , 因为这些城市之外还有大多

数人口和未来市场可以发掘。”

周继忠建议通过全新模式将来

自其他线城市的旅行者作为目标

群体 , 因为他们已经为探索世界

准备就绪 , 结合新颖的概念或新

鲜的推广活动更好的服务这个群

体。

总体而言 , 多年来中国游客

深爱的旅游目的地受欢迎程度从

未明显改变。周继忠特别指出 ,

吸引中国游客的重要因素之一是

东南亚的豪华酒店和度假村品

牌 , 像四季、六善、安缦等在 “ 过

去、现在和将来都是改善海岛游

的重要武器 ”。周继忠认为这些品

牌因便捷和自然人文气息而使得

东南亚海岛被中国高端旅行者视

为最佳亲子海岛游目的地 , 丰俭

由人的酒店和旅游服务使其在旅

行团和经济型游客中也十分受欢

迎。

协助消息灵通的今日旅行者做决

定

周继忠提到 , 在中国 ,22 至

45-50 岁、愿意接受旅游新概念并

能说英语的旅行者向往着一场 “ 度

假之旅 ”, 对他们而言 , 在线产品

的相关内容或评论会更有参考价

值。周继忠建议供应商准备尽可

能多的在线信息 , 以帮助潜在消

费者做出选择 , 关键在于以下六

点 :

• 安全性 ;

• 适合中国游客 , 包括会说中文

的工作人员或导游 ;

• 住宿品质 ;

• 餐饮 , 尤其是适合特定中国游

客的中国或亚洲风味 ;

• 适合特定目的旅游者的活动 ;

• 特殊关怀。

巴哈马群岛位于北大西洋和

佛罗里达州东海岸之间 , 这里有

700 多个海岛 , 是各地游客梦寐以

求的旅游目的地

中国成为源头市场

“ 近年来 , 巴哈马群岛的中

国游客数稳步增长 , 去年大约有

3500 名中国游客来到巴拿马 , 年

均增长率为 17%”。巴哈马旅游

与航空部高级主任保罗斯特拉坎

(Paul Strachan) 先生介绍道。

斯特拉坎认为多个因素吸引

中国游客前往巴哈马群岛观光 ,

特别的一点是擅长游泳的萌猪。

位于巴哈马爱克苏马群岛中的小

岛屿大沙洲是这群友好动物的栖

息地。游泳猪在全世界广受欢

迎 , 尤其是在中国游客当中。

中国游客概况与偏好

在巴哈马的中国游客中 ,25

至 34 岁的度假女性占据较大比

例。商务游和蜜月游的客人数量

也比较显著。

不同的海岛会吸引不同的旅

游者。斯特拉坎说 :“ 例如 , 地处

偏远的海岛设施和活动较少 , 所

以通常会吸引新婚夫妇或情侣。

相反 , 一个拥有较大度假村、提

供夜生活和大量活动的海岛对 80

后、90 后或单身游客更具吸引

力。”

斯特拉坎发现 , 中国游客最看重

的是转机方便且价格实惠的机

票、豪华品牌酒店、赌场博彩、

高尔夫和购物。

未来推广重点

据悉 , 巴哈马旅游未来的推

广重点包括游泳猪体验游 ( 配合

中国的猪年 )、高尔夫和赌场博

彩。

斯特拉坎特别提到 , 旅行相关供

应商需要确保其在微信等全球传

播 / 营销渠道上提供尽可能多的信

息 , 并向中国游客提供微信支付

和支付宝等支付手段。

“ 许多中国游客会寻找可供扫

描的标志和微信二维码 , 以便获

得有关目的地旅行、游览、购物

和其他观光选项的更多信息和细

节。” 斯特拉坎透露 , 巴哈马政府

部门正在微信上运用各种营销工

具在中国市场进行推广。

此外 , 斯特拉坎还表示巴哈

马正在努力与中国的热门影视项

目开展合作 , 希望这些节目能激

发消费者的观光兴趣。



新闻

7

ITB CHINA 2019 论坛首日内容抢先看 : 聚

焦目的地、定制游、主题游

由 ITB China 与环球旅讯联合

主办的 ITB China 2019 论坛将于 5 月

15 日 -17 日在上海正式开启 , 论坛

首日将聚焦目的地、定制游和主题

游。

A 会议厅 : 目的地主题

5 月 15 日上午 , 携程旅行网董

事局主席梁建章将在 A 会议厅首先

就目的地作演讲。温德姆酒店集团

大中华区总裁刘晨军、中国国航销

售副总经理薛钧、美团副总裁郭庆

与首约汽车首席财务官王珂苒也将

分别作演讲。

下午 , 西安市文化和旅游局副

局长李晓燕、洛杉矶会议及旅游局

中国首席代表常红、国双数字营销

总咨询师迟玉婷、龙途互动首席

执行官 / 联合创始人曹志刚以及芬

兰国家旅游局亚洲区域经理 Teemu

Ahola 将陆续做演讲。

目的地座谈环节 , 欧洲旅游

委员会市场营销及传媒业务主管

Miguel Gallego、阿根廷旅游推广

局市场总监 Nachi Vilardo、葡萄牙

旅游局董事会成员菲利普、意大

利国家旅游局市场推广总监 Maria

Elena Rossi 以及腾讯旅游行业高级

营销顾问金芹芹将共同探讨 “ 旅游

目的地如何利用创新的数字工具触

达中国旅行者 ”。

B 会议厅 : 主题游 + 定制游

5 月 15 日 14:00,PADI 中国区总

裁楼彦将在 B 会议厅就主题游作演

讲。

主题游座谈环节 , 以色列旅游

部旅游参赞史宝乐、般马户外合伙

人王莹、深圳国旅新景界总经理张

军、逍遥资本投资合伙人杨青锟以

及法国赛维尔户外旅行全球总裁赛

维尔 · 特 · 罗恩 · 沙伯将共同探

讨 “ 如何通过产品设计体现差异化 ”

。

随后 , 香港中国旅行社电商中

心总经理吴巧凌、Abercrombie &

Kent 中国区 CEO 张迪忠将分别就定

制游作演讲。

定制游座谈环节 , 路书 CEO

程小雨、缅甸悠游旅行社有限公司

执行董事王秀琴、鸿鹄逸游 COO 郭

明、天洋旅游总监麦湛天、世界邦

旅行网首席执行官赵新宇以及音谱

旅游创始人寿晓渊将共同探讨 “ 是

否需要规模化 : 定制旅游如何更好

地满足客户的需求 ”。

演讲中心

5 月 15 日下午 , 来自巴西旅

游局、携程、环亚机场服务管理

集团、路书、Worldpay、中航易

购、Airwallex、巴布亚新几内亚旅

游局、WebPower 等的嘉宾代表将

在 ITB China 演讲中心分享更多精

彩内容。

ADVERTORIAL

袖珍小国奇幻之旅

—— 精彩列支敦士登公国

ADVERTORIAL

开启一场令肾上腺素飙升的终极旅行

—— 富然喜亚坦桑尼亚游猎及徒步旅行

公司 (FURAHIA TANZANIA SAFARI &

TREKKING)

如果您想领略真正的非洲风

情 , 富然喜亚坦桑尼亚游猎及徒

步旅行公司绝对是最佳选择。公

司精心设计包括摄影师之旅 , 冒

险之旅 , 文化之旅等多种行程 ,

为您开启一段奇幻的坦桑尼亚非

洲大草原旅行体验 , 这绝对是一

生中不能错过的度假首选。

满欢乐、冒险精神、精美照片、

令人肾上腺素飙升的难忘旅行。

如果您对摄影之旅不感兴

趣 , 公司还有其他多种项目可

以选择 , 包括社交游猎 , 蜜月游

猎 , 家庭游猎 , 冒险游猎等。

列支敦士登公国位于奥地利

和瑞士之间的阿尔卑斯山小国 ,

为世界上仅有的两个双重内陆国之

一。列支敦士登国土总面积 160.5

平方公里 , 是欧洲第四小的袖珍国

家。

斯山小君主国提升为大公国体制。

2019 年 1 月 23 日 , 列支敦士登

公国举办了盛大的 300 周年华诞庆

祝活动。列支敦士登阿洛伊斯王储

表示 , 我深怀感激和自豪 , 回顾过

去的 300 年 , 列支敦士登公国谱写

近日 , 公司为热爱野生动物

摄影的摄影师和旅行家们推出 “

野生动物摄影之旅 ” 项目。为期

10 天的旅程必将成为令人难以忘

怀的体验。旅程中所拍摄的精彩

图片将伴随游客一生 , 美好的记

忆永不磨灭。

如果您想要了解更多有关富

然喜亚坦桑尼亚游猎及徒步旅行

公司以及游猎假期信息 , 体会为

什么它称之为最好的游猎假期 ,

欢迎前往我们的展台 B035 进行交

流 !

展台号 B035

公国历史可追溯至 1699 年 , 当

时 , 列支敦士登亲王从霍亨涅姆

(Hohenems) 伯爵手中购买了今天

的低地地区 —— 也即彼时著名的施

伦贝格 (Schellenberg) 领地。1712

年 , 王室家族又购买了瓦杜兹

(Vaduz) 伯爵领地 , 即今日的高地

地区。七年之后的 1719 年 , 卡尔

六世皇帝在 1 月 23 日将这一阿尔卑

了欢乐幸福的篇章。

现今 , 列支敦士登已成为全

世界工业化程度最高的国家之一 ,

拥有全球最高的人均国内生产总值

并且没有任何国家债务。

展台号 A124

为了获得绝美照片 , 训练

有素的司机将尽可能让游客接近

神奇的野生动物。旅行期间 , 人

们还将领略迷人的自然风光 , 包

括塔兰吉雷国家公园、曼雅拉湖

国家公园、恩戈罗恩戈罗火山坑

口和恩戈罗恩戈罗至塞伦盖蒂中

部地区。各类活动开启了一场充


8 NEWS

The Benchmark of

adventure travel

Themed travel:

How product design makes the

difference

Today at 2:25pm, delegates to ITB China will have the chance to

join a roundtable entitled Themed travel: how product design makes

the difference. One of the speakers, Xavier de Rohan Chabot, CEO

and Founder, Xavier Adventure, is known for among other things

having founded the famous brand Quechua. He is also the global vice

president of Andaska and the global CEO of HUWANS in France. We

asked him how he is working in the Chinese market today.

Outdoor travel has been booming

in China for the past few years, and

the needs of Chinese travellers

are changing. Chinese educated

families are increasingly looking

for different travel with local

experiences, close to nature. The

need of nature and authenticity

is getting stronger and outdoor

sport is more and more popular.

Xavier Adventure is one of the

pioneers of adventure travel in

China which offers the ability to

discover the best outdoor spots

by fair means (hiking, cycling,

hiking, kayaking, or horseback

riding). This proposal is only

possible thanks to our outdoor

guide network, who manage and

guide the trip safely

Our travels are more and more

successful in China especially

in the French Alps to make the

famous TMB, in the Dolomites in

Italy, but also in Indonesia, Nepal

and Thailand.

We can now count on a solid

network of BtoB partners in China

Xavier de

Rohan Chabot

CEO and Founder, Xavier Adventure

who sell our travels. There are

located in the main cities in China

as Shanghai, Beijing, Shenzhen, or

Guangzhou.

How and why is ITB China

important as a platform to

discuss these questions?

ITB is a world reference in terms of

travel shows, and ITB China is now

a “not to be missed” appointment

for professionals. All major travel

stakeholders are present in

the travel agents as well as the

tourist offices and the DMCs. We

have many appointments on our

booth with clients and prospects

and we can present our offers

and discuss market trends. The

show also gives us very important

visibility because the attendance

is important and the public

qualified

STAND D016

Also in today’s roundtable, Tina Wang, associate at Benchmark

Adventure, has 10 years’ experience in the outdoor travel industry,

and 15 years of trekking and mountaineering experience. As a way

of maintaining a leading position in the outdoor travel industry

in China, she has travelled to more than 70 countries around the

world, and was formerly GM at Sanfo Adventure travel. We asked

what she will be bringing to the fore at the roundtable.

From the perspective of design,

travel is generally considered in

several parts: accommodation,

transportation, itinerary design,

purchasing and entertainment.

Market segmentation has

resulted in many differentiated

products.

Please tell us more about your

company, and your work in this

field.

BENCHMARK is a world

adventure receptive platform,

established only for Chinese B2B

market. It helps DMC around

the world provide Chinese

travel agency partners with allin-one

outbound adventure

tourism products and allin-one

adventure tourism business

solution, with best products,

minimum cost and maximum

efficiency.

Benchmark want to be a bridge

between world adventure

products and the big Chinese

market, as an representative

office for DMC in China, instead

of a platform only for taking the

spread as their fee.

How important is design in this

respect?

I am in charge of product design

for Benchmark Adventure. Based

on more than seven years of solely

working in the field of adventure

in China, we are good at it, and

know what Chinese travellers

want. China has experienced a

quick consumption upgrade and

China is becoming the largest

consuming power in the world.

China tourism is on the threshold

between sightseeing tourism

and experience. Adventure

is one of the most important

Tina Wang

Associate at Benchmark Adventure

categories for experience or

themed tourism. Many receptive

partners have become interested

in entering the Chinese market

but felt it was difficult. We are

thus trying to establish a set of

benchmarks to help products

become more Chinese, to

solve cultural differences,

language differences, activity

differences, and food and

beverage differences. Only more

standardised products can be

accepted on the broader market

STAND D005



NEWS

9

EURAIL BRINGS NEW

PASSES TO ITB CHINA

The range of Eurail Passes has

been streamlined, making it

easier for agents around the

world to choose the right one

for their clients. Three Pass

types simplify travel across

Europe, with the Eurail Global

Pass granting travellers flexibility

to access up to 31 different

countries, the Eurail One Country

Pass allowing unlimited travel

for single-country itineraries, and

the Greek Islands Pass enabling

travellers to explore up to

53 different Greek Islands.

As a result, and due to price

reductions of the Eurail Global

Pass, Select Passes will be

discontinued in 2019.

Global Passes issued from

1 January 2019 enable

Eurail and Interrail Pass

holders to travel to and across

31 countries, including Great

Britain, FYR Macedonia, and

Lithuania. Eurail and Interrail

have expanded the list of

countries accessible via the

Global Pass up from 28 to 31.

Eurail Group is based in Utrecht,

the Netherlands, and is wholly

owned by more than 35 European

railway and shipping companies

STAND A147

© Park Jayoung

The Bahamas official island

travel partner

The Bahamas are present at ITB

China 2019 as the Official Island

Travel Partner of the event. For

the very first time, the archipelagic

nation has joined China’s B2B

travel trade show with a dedicated

Bahamas pavilion to explore all

of their islands and do business

with Chinese buyers. Under the

heading “The Islands of The

Bahamas - The Perfect Island

Travel Destination” visitors can

find out more about the ecological

oasis in a dedicated keynote

speech which is held on 16 May

2019 (ITB China Day 2) from 1 to

1.20 pm in the presentation hub in

the conference area of hall 1.

Island travel is on the growth

path. Chinese travellers continue

to hone their conception of leisure

due to rapid urbanization in the

country as the ITB China Travel

Trends Report revealed. Among

the chosen foreign holiday options,

island travel products remain in

high demand, as has been the

case for years. The market size

of island trips exceeds RMB100

billion (approximately USD 14.6

bn) and travel companies are

reporting an expected compound

annual growth rate of 35% in the

next three years

STAND B045

ADVERTORIAL

BIG DATA MEANS BIG

BUSINESS

Flight Master is renowned

in China as a leading travel

platform for air and highspeed

rail travel services…

but this year at ITB China,

visitors will have the chance

to discover their extraordinary

capacity to gather “big data”.

Indeed, China’s fast evolving

air transport market holds

no secrets for Flight Master,

who keep close track of the

flight habits and behavioural

preferences of Chinese

travellers. As a leading

intelligent travel platform in

China, Flight Master provides

big data solutions of traffic

information for related

enterprises and empowers

business scenarios by its

massive flight & high-speed

railway traffic information

solutions.

JiangYue

Vice President, Flight Master

artificial intelligence bring

to flight, high-speed railway

and superior taxi service?”,

at 10:50 am on 17 May,

Conference room B, JiangYue,

vice president of Flight Master

will reveal details of recent

studies done by Flight Master

in the field

Chinese sports travel

market booming

The ITB China Travel Trends

Report has revealed that sports

travel is set to grow by 25-30%

over the coming three years.

According to the market

survey result from 300 Chinese

outbound travel agents, sports

travel is expected to reach RMB

1.5 trillion by 2020. Despite

the growing interest and an

increasing purchase power, the

difficulty involved in securing

tickets to events poses significant

barriers for travellers – making

ticket arrangements a field

in which travel agencies and

© FIFA

package providers have a critical

role.

Sports trips are typically built

around big sports events, with

the most popular events including

NBA basketball and FIFA World

Cup football. European football

leagues in England, France,

Germany, Italy, and Spain are also

most popular. Apart from these,

the 2019 AFC Asian Cup and the

2020 UEFA European Football

Championship are expected to

be the top events among Chinese

sports travellers over the next

couple of years

In her keynote, “What new

changes will big data and

STAND E042


10 TRADE TALK / 贸易对话

Jessie Sin

Director of Meetings.com

Hong Kong Office

Global group travel

specialists leverage ITB

China to expand footprint

孙秋华

同程国际旅行社有限公司海岛事业部总监

中国海岛游游客青睐主

题游、定制游

Jessie Sin, Director of Meetings.com Hong Kong Office is at ITB China

to take advantage of the show’s exceptional networking capabilities.

We asked her what’s new at Meetings.com…

Customers can now build,

customise and manage a free

event registration page complete

with hotel information, all the

cool things they have planned for

the trip, and an integrated hotel

booking option that offers instant

group rates and discounted group

deals. Customers can send the

page to their friends or network

through WhatsApp and Facebook

to see who is interested in joining,

and can secure additional group

travel deals once they have a

confirmed number of travellers.

How are you seeing the outbound

group booking market in China

evolving?

Outbound travel from China is

as strong as ever despite trade

talks and other geopolitical

tensions. While group travel

remains strong, we’re seeing a

sharp rise in independent travel as

the Chinese have become more

mature and savvy travellers and

the country rise in wealth has led

to a demand for more customized

travel experiences. While the US

is comparable in size to Europe,

many travellers view the US as one

country therefore eliminating the

need for group support. China’s

group travel to Europe, on the

other hand, has remained more

consistent since it is more

complicated to navigate multiple

countries and cultures.

What kind of thing are you looking

for at ITB China?

At ITB China, we hope to learn as

much as we can about China’s

tourism industry and the trends

affecting its market. As the

leading online seller of group hotel

bookings and individual hotel stays

worldwide, we want to educate

ourselves and others on how we

can make the most beneficial

aspects of group travel accessible

to individuals looking for bespoke

experiences. Additionally, we’ve

recently expanded our footprint

in Asia with the opening of our

new Singapore office, so this year

in particular, we want to meet

as many people and learn as

many things as we can about the

Chinese travel market and culture

at large

海岛游在中国境外游市场中深

受欢迎。“ 越来越多的游客选择主

题定制游 , 以满足自身个性化的出

游需求。” 同程旅游出境海岛事业

部总监孙秋华女士指出 , 海岛类目

的地除自然风光及水上活动之外 ,

还有登顶活火山、观鲸潜海、丛林

冒险等深度体验项目可供游客选

择。

据孙秋华透露 , 海岛事业部运

营至今已累计输送约 60 万人次。同

程旅游的优势之一是利用大数据对

产品预订和用户消费行为进行获取

和分析 , 以此打造出的产品可以与

旅游市场需求保持高度一致。

当地服务

据同程旅游数据显示 , 在巴厘

岛、普吉岛、长滩岛等热门目的地

中 , 选择半自助游和跟团游的消费

者各占一半。除了保证所需的当地

服务之外 , 旅游企业还需要确保旅

行不会受到语言障碍的限制。

孙秋华表示 , 从同程用户的反

馈中看出 , 中国游客最看重住宿和

服务。导游、领队的服务态度和专

业程度甚至会成为影响游客最终评

价的关键因素。

影响因素

孙秋华强调 , 多个因素正在为

新趋势奠定基础 , 其中一项是获取

不同信息和内容来源的渠道。旅游

企业需要辨别哪些因素可能会促进

游客出行。

“ 电影《前任 3》票房高达 19

亿 , 让美娜多这个小众海岛惊艳了

无数观众 , 很多游客前往打卡 , 直

接提升了美娜多的知名度。” 孙秋

华还介绍道 ,“ 同程在全国各地都

有线下体验店 , 通过引进 AR/VR

技术 , 让用户在家门口体验海岛风

情 , 鼓励其最终出游。”

提升体验

今年 , 部分海岛游经营者利用

低价揽客 , 实则安排大量购物店获

利 , 这种行为让用户出游体验大打

折扣。孙秋华表示同程非常看重用

户出游体验 , 一对一的旅游顾问能

24 小时解决用户问题 ,“ 同程度假

旅游 ” 小程序让用户在微信上即可

轻松购买海岛游产品。同程珍惜用

户反馈 , 据此设计旅游产品并迭代

升级。



EXCLUSIVE INTERVIEW

11

ITALY IS THE FIRST EUROPEAN

DESTINATION FOR CHINESE

TOURISTS, ATTRACTING 3.1 MILLION

ARRIVALS FOR MORE THAN 5

MILLION OVERNIGHT STAYS

Giorgio Palmucci

President of ENIT

Celebrating culture and

travel… together

Italy, Official Partner Destination of ITB China announces strategic plans for

future tourism development

Italy’s national tourism board, ENIT, is at ITB China with a mission. As

Official Partner Destination of the event, the aim is not only to raise

awareness, but to reach specific goals for future tourism development.

We asked Giorgio Palmucci, President of ENIT, to explain.

ENIT is Official Partner Destination

of ITB China for many strategical

reasons. Firstly, 2020 will be

the Year of Culture and Tourism

between Italy and China. We are

thus organising many promotional

activities and events in order to

diffuse and communicate new

Italian destinations to this tourism

market that fosters ever growing

numbers of arrivals in Italy. ENIT

is working in terms of “best brand”

positioning and with operative

marketing actions, enhancing

our brand awareness on

WeChat targeting to Millennials,

Families, Multigenerational

groups, interested in lifestyle,

culture, travel and Made in Italy.

Furthermore, we are furnishing

content to the platform Taobao of

Alibaba for the review “Gocce di

Italia”.

How are you working with Chinese

outbound travel professionals

(TOs and TAs)?

We recently signed an agreement

with Shanghai Ctrip Commerce

Co. Ltd., aiming to identify

common strategies to promote

tourism destinations and increase

the number of Chinese tourists

in Italy, facilitating networking

opportunities and supporting

Italian Regions and operators.

What are ENIT’s goals in terms

of Chinese visitors in the coming

years?

ENIT is working hardly to reach

a growing rate in tourism nights,

expecting at least +10% of new

tourism stays for 2020, and still in

2019 our studies and intelligence

tools forecast a major further

growth. Actually, Italy is the

first European destination for

Chinese tourists, attracting 3.1

million arrivals for more than 5

million overnight stays in Italian

accommodations.

How is the way Chinese tourists

perceive Italy evolving?

Chinese tourists are looking for

new important places to visit,

meaning that destinations may

also be less famous, but not

less important for their cultural

heritage, natural beauty and

tourism hospitality.

What destinations are trending -

outside of the “great classics” like

Rome, Florence, Venice etc.?

Destinations such as Naples,

Amalfi, Pompei, Sorrento, Capri,

and others in Sicily are the new

trending destinations in the South

of Italy. In Northern Italy, Chinese

tourists are increasingly visiting

different places like Verona,

Turin, Genova, Bologna, Siena or

the most famous one for Italian

wines such as the Barolo area in

Piedmont and San Gimignano in

Tuscany.

What can visitors discover at your

stand at ITB China?

Our stand is showing some of

the best destinations of our

country, from the northern-east

Friuli-Venezia Giulia and Veneto

Regions to Piedmont in the west.

Tuscany will be present together

with Apulia, too. Each destination

is a treasure trove of “food for

thought” for the travellers who

aim to come to Italy, thanks to

their varied offer, which will ensure

is a good combination between

“blockbuster” destinations and

new trending places. On a more

flavoursome note, we will be

offering a drink-tasting experience

on some afternoons with a

showcase of Vermouth making.

Are you doing any other events at

the show?

Yes of course. As we are Official

Partner Destination, we have been

glad to co-sponsor the Opening

Gala Evening held on May 14th.

But we’ll have our specific event,

too: in fact, on May 16, the “Italian

Dream Night” is expected to bring

our guests (around 200 selected

stakeholders in the travel field)

to a dreamy night, with Italian

music, the presentation of some

regions, Italian wines and an allencompassing

Italian mood.

Added value will come through the

participation of Arena di Verona,

who will brighten-up both the

Gala Evening and the Italian night

with exclusive live performances,

representing our culture through

one of the most acknowledged

points of our heritage, that of

music

KEYNOTE

Giorgio Palmucci,

President of ENIT

15 May 2019,

10:30 am - 10:50 am

Conference Center,

Room A


12 EXCLUSIVE INTERVIEW

THE RIGHT PRODUCT SHOULD BE

DELIVERED TO THE RIGHT AUDIENCE

THROUGH RIGHT CHANNELS AT THE RIGHT

TIME AND TO AVOID ONE-SIZE-FITS-ALL

Joseph Wang

Chief Commercial Officer, TravelDaily China

The tech effect

Technology in the hands of travellers… and in distribution

Joseph Wang, Chief Commercial Officer – TravelDaily China – will

be hosting two key sessions at the ITB China conference this year –

one, at 4:05pm on 15 May on Connecting Destinations with Chinese

Travellers by Leveraging New Digital Tools, and the other, at 11am on

16 May, on How Technology Innovations Will Impact the Way Travel

Products are Distributed and Purchased. We asked him why these

topics are so vital today.

China is now the largest source

market for global travel and

tourism industry, and technological

innovations are redefining the way

travel products are distributed and

purchased. Travel behaviour of

Chinese travellers today, especially

millennials, has been changing

with the technology evolution.

Mobile, APP, wireless payment,

Big Data, AI etc. and emerging

new social media platforms like

WeChat, UGC, short video APP

and live streaming sites are also

impacting the travel behaviour

of Chinese millennials. Travel

companies should try to satisfy

this changing demand through

personalisation, for example, in

terms of product development and

brand communication. From the

industry backend perspective, the

efficiency of marketing, operations,

training, channel distribution

management especially supply

chain need to be improved, and

technology can help to find a way

out of the dilemma.

In the past, you worked on direct

sales in the hotel business. How

have you seen sales channels

evolving in the past years, and

what will people coming to your

sessions learn?

After years of consolidations, OTA

has become a highly concentrated

landscape especially from the

traffic perspective. In the future,

big hotel chains are getting even

bigger and will also reach a very

high concentration landscape

globally and regionally through

continuous mergers. Under this

situation, we see the blurring

boundaries between direct sales

and channels so one of the

biggest challenges today to the

traditional hotel sales channels

will be the lack of traffic sources,

lack of the abilities of collecting,

storing, cleaning, analysing,

identifying customer data and

tagging, the lack of abilities to

differentiate channels and to

connect with all potential partners

agilely and cost effectively. In

terms of marketing and channel

strategies, hotels should re-design

their product and sales with an

integrated online and offline

presence, a more relevant content

with higher level of context aware,

relevancy and personalisation, to

refine their offering to the loyalty

members in order to differentiate

themselves in the crowd and to be

adapted by different age groups

of the members especially the

Millennials leveraging todays'

digital tools.

"The right product should be

delivered to the right audience

through right channels at the right

time and to avoid one-size-fits-all."

as someone famous said.

How important is ITB China as

a platform to move these ideas

forward?

ITB China surely is the most

important travel and hotel industry

event bringing in-depth and good

insights and social networking

with an East-Meets-West style

opportunities together

Joseph Wang joined

TravelDaily.cn as the Chief

Commercial Officer in

Sept, 2014. Prior to that,

he was the Senior Director

of Hotel Business Unit

Qunar.com from 2009,

focusing on Hotel Direct

Sales. He used to work for

China Mobile 12580 as the

Director of Hotel Business,

focusing on hotel supplier

partnership management

and customer service.

From 1999 to 2007, Mr.

Joseph Wang worked at

eLong.com, in charge of

hotel market management.

Mr. Joseph Wang

was invited by several

universities as visiting

professor and tutor, also

invited by Chinese Tourism

Hotel Association, China

Meetings Industry Alliance

and several other industry

organizations as VIP

speaker



SPECIAL FEATURE: TRANSPORT

13

2019 STARTS ON A POSITIVE

NOTE FOR PASSENGER DEMAND

The International Air Transport

Association (IATA) announced

global passenger traffic results

for January 2019 showing traffic

(revenue passenger kilometres

or RPKs) rose 6.5% compared

to January 2018. This was the

fastest growth in six months.

January capacity (available seat

kilometres or ASKs) rose 6.4%,

and load factor inched up 0.1

percentage point to 79.6%.

International passenger demand

rose 6.0% in January compared

to the same month last year,

JANUARY 2019

(% YEAR-ONYEAR)

ADVERTORIAL

which was up from a 5.3% rise in

December year-over-year.

Asia-Pacific carriers recorded

a demand increase of 7.1%

compared to January 2018,

solidly above the 5.0% growth

in December. Capacity rose

5.1%, and load factor surged

1.5 percentage points to 81.7%,

second highest among the

regions. Healthy regional growth

is being underpinned by rising

incomes and an increase in the

number of airport pairs

WORLD SHARE1 RPK ASK PLF (%-PT)2 PLF (LEVEL)3

Total Market 100.0% 6.5% 6.4% 0.1% 79.6%

Africa 2.1% 3.7% 2.0% 1.2% 70.9%

Asia Pacific 34.5% 8.5% 7.5% 0.7% 81.0%

Europe 26.7% 7.4% 8.5% -0.8% 79.6%

Latin America 5.1% 4.8% 5.4% -0.4% 82.5

Middle East 9.2% 1.5% 3.0% -1.1% 76.0%

North America 22.4% 5.2% 4.7% 0.4% 79.5%

Etihad promotes free two-night

stop-over in Abu Dhabi

Etihad Airways is inviting travellers

flying through Abu Dhabi to enjoy

a free stopover in the capital of

the UAE, as part of a landmark

global promotion.

Etihad Airways is offering two free

nights of hotel accommodation in

Abu Dhabi for all guests booking

flights to and from all Etihad

destinations via Abu Dhabi.

Guests can choose from a range

of 15 hotels located across

the city including the five-star

Intercontinental Abu Dhabi and

Dusit Thani Abu Dhabi, as well as

the Courtyard by Marriott WTC,

Crowne Plaza and Radisson Blu.

The free Abu Dhabi stopover

promotion is available for

bookings online through etihad.

© Airbus S.A.S. 2014 - photo by Master Films / P. Masclet

com or via a travel agent since 10

April, and up to 15 June 2019, for

flights between 21 April and 15

July 2019.

Robin Kamark, Chief Commercial

Officer Etihad Aviation Group,

said: “The number of visitors to

Abu Dhabi continues to grow

every year, and this incredible

promotion allows us to showcase

our extraordinary home to more

visitors worldwide. Guests will

be welcomed with traditional

Arabian hospitality, and will enjoy

a modern infrastructure, multicultural

society, and the many

unique attractions the city, and

wider emirate, have to offer”

STAND B091

THEY’VE GOT THE TICKET

Any travel agent or tour

operator who has ever tried

to organise airport transfers

or public transport in Europe

or the USA knows what a

nightmare this can be. It can

even come down to travel

agents giving their own credit

card number to buy public

transport tickets for their

clients. Here for the first time

at ITB China, UK-based Global

City Cards has solutions that

are unique in the industry,

thanks to volume booking

and specific agreements with

transport organisations.

According to Laurie Pruvost,

Managing Director of Global

City Cards, “It has been a

long process to get access

to tickets and transfers in top

cities, and we are the only

ones in the industry who offer

a comprehensive service in

this respect.”

Global City Cards also help

travel professionals from

around the world obtain city

cards, attraction tickets,

museum passes and

sightseeing tours for over 160

cities across 5 continents.

Etickets can be supplied in

various formats. As a ticket

that can be immediately used;

as an exchangeable voucher

or even as a physical ticket.

Ms Pruvost says Chinese

operators love working with

her company, “because it’s

easy, simple and excellent

customer service is offered!”

STAND A122

Fiji Airways and Japan Airlines

announce codeshare

Fiji Airways, Fiji’s National Airline

and Japan Airlines have announced

a codeshare arrangement that

makes travel between Japan and

Fiji much more convenient.

The codeshare arrangement will

enable Japan Airlines to offer

almost daily flights between Nadi

(NAN) and Tokyo Narita (NRT),

with two direct services and

options via other Asian gateways

Singapore (SIN), and Hong Kong

(HKG), utilizing the “JL” designator

code on flights operated by Fiji

Airways.

Andre Viljoen, Fiji Airways

Managing Director & CEO, said:

“We’re delighted to add our

fifth oneworld airline to our

global network as a highly valued

codeshare partner. We look

forward to working with our friends

from Japan Airlines to bring more

of their customers to Fiji, one of

the world’s most sought after

travel destinations as well as the

wider South Pacific”

STAND C010

© Fiji Airways


14 特色报道 : 交通

中国国际航空成为

ITB CHINA 2019 官

方航空公司合作伙伴

美联航告别金色换装 “

标志蓝色 ”

ITB China 2019 年 5 月 15 日 -17

日在上海世博展览馆 1 号馆举行。

展会由全球最大旅游展览会 ITB

联合环球旅讯共同主办 , 聚焦中

国旅游市场 B2B 领域。在为期三

天的行业盛宴上 ,850 多个中国特

邀买家以及来自全球各地的参展

商在平台上会面、沟通、合作。

中国国际航空 ( 国航 ) 为 ITB

China 2019 的官方航空公司合作

伙伴。

5 月 15 日上午 11:10 分 , 国航

在 ITB China 论坛 A 会议室以 “ 全流

程航空体验 ” 为主题 , 向参会成员

介绍国航航线网络、产品服务 ,

分享如何通过对全流程旅行切入

点提供专属服务 , 提升客户行程

舒适体验。

中国国际航空创立于 1994 年

的国航客户忠诚度计划凤凰知

音 (PhoenixMiles) 亦是多家航

空公司共享的常旅客项目。2018

年 , 国航再次获选为 “ 全球 Top

500 品牌 ” 之一 , 品牌价值约

1452.96 亿人民币。截至 2019 年 2

月 , 国航旗下 ( 包括国航所控股

的航司 ) 共拥有 590 家客机和货

机。国航服务于全球 43 个国家和

地区的 188 个城市 , 其中包括 68 个

国际城市、3 个区域城市以及 117

个国内城市。通过充分发挥其广

泛航线网络和北京枢纽地位的优

势 , 加上与星空联盟的合作 , 国

航的航班往返于全球 193 个国家

的 1,317 个机场。目前 , 国航运营

445 条航线 , 其中包括 111 条国际

航线、16 条地区航线以及 318 条国

内航线。

国航销售副总经理薛钧表

示 , 近年来中国旅游行业的蓬勃

发展拉动了航空市场的需求 , 也

为中国国际航空股份有限公司全

球业务拓展带来巨大的潜力及空

间。非常荣幸这次能和 ITB China

的合作 , 并预祝展会取得圆满成

功。

ITB China 总经理 David

Axiotis 说道 , 国航是强大且珍贵

的航司合作伙伴。国航平均每周

提供超过 8900 次航班、180 万个客

座 , 在中国航空市场占据领先地

位。ITB China 为买家及参展商提

供超过 1.75 万个预约互动及快速

会面合作的机会。ITB China 论

坛会议也在 ITB China 展会期间

举行 , 希望旅游业者能通过 ITB

China 平台有所收获。

展台号 D019

2019 年 4 月 , 美国联合航空 (

美联航 ) 发布全新的飞机涂装 ,

挥别金色元素 , 而用美联航的标

志性蓝色取而代之。

美联航一直致力于提升旅客

体验 , 并通过一系列产品及服务

的创新与改进 , 以及每一天对每

一架航班的悉心经营 , 实现对每

一位旅客的承诺。美联航和联航

快运每天运营超过 4900 个航班 ,

通达五大洲的 355 个机场。自 1986

年以来 , 美联航已服务中国市场

三十余年 , 每周提供从中国直飞

美国的航班近 100 班次 , 其中包括

从北京直飞至芝加哥、纽瓦克 / 纽

约、旧金山、华盛顿 ; 上海直飞

至芝加哥、纽瓦克 / 纽约、旧金

山、洛杉矶 ; 香港直飞芝加哥、

关岛、纽瓦克 / 纽约、旧金山及台

湾 / 成都直飞旧金山的航线。乘客

可搭乘美联航航班从中国出发 ,

直飞我们位于美国的枢纽城市 ,

并可轻松中转至美洲 280 多个目的

地。同时 , 美联航还专为中国旅

客打造特色服务 , 其中包括提供

具有中国风味的餐食、近 50 部中

国电影、会说中文的空中乘务员

等。

美联航全新涂装设计亮点是

以不同色调更好的展现了美联航

的标志性蓝色 —— 狂想曲蓝、美

联航蓝和天空蓝 , 贯穿整个涂装

设计。当中 , 发动机和翼尖部分

用的是 “ 美联航蓝 ”, 飞机侧面流

线型条带设计用的是 “ 狂想曲蓝 ”

, 尾翼上有三种蓝色搭配的渐

变 , 同时地球的部分用上了 “ 天空

蓝 ”。飞机的下半部分配色是象征

跑道的灰色。现代化涂装设计不

仅体现了美联航在品牌建设上的

不断革新 , 也完美演绎了美联航

为全球旅客服务长达 93 年的光辉

历史。

美联航首席执行官奥斯卡 ·

穆诺茨 (Oscar Munoz) 先生表

示 , 通过不断改善和提升旅客的

出行体验 , 我们正在改变人们对

美联航的看法和感受。作为航空

公司 , 每一次服务的改进 , 都是

一次革新 , 促使我们进一步提升

甚至重新定义空中旅客服务。美

联航的品牌形象也着力诠释这一

精神。我们通过全新的现代化设

计 , 对包括美联航地球徽标在内

的视觉体系升级 , 更好的诠释了

美联航的品牌形象 —— 在展现品

牌价值的同时 , 也为接下来如何

更好地服务旅客指明了方向。

展台号 C060



特色报道 : 交通 15

ADVERTORIAL

“ 将城市的机场建设成机场城市 ”

—— 香港机场管理局推动粤港澳大湾区陆

海空多式联运

香港国际机场位于中国南大

门 , 是连接南中国尤其粤港澳大湾

区通向世界的第一门户。在机场营

运的航空公司超过 120 家 , 航点超

过 220 个 , 贯通世界。2018 年 , 香

港国际机场三项主要航空交通量均

刷新纪录 , 机场客运量达 7470 万人

次 , 飞机起降量接近 428000 架次 ,

货运总量 ( 含航空邮件 ) 至 510 万

公吨。机管局通过增加运力、加强

连系、善用科技、提升货运服务、

提升功能、维持可持续发展 , 六个

维度规划发展 , 持续努力。

2019 年 2 月 18 日 , 中国中共中

央、国务院印发了《粤港澳大湾

区发展规划纲要》。粤港澳大湾区

( 大湾区 ) 作为国家重大战略发展

部署 , 目的在深化广东省九座城市

与香港、澳门的合作 , 推进融合发

展 , 致力于塑造一个世界顶级城市

群。据悉 , 大湾区现有人口约 7000

万 , 合计国内生产总值约 15140 亿

美元。2017 年 , 粤港澳大湾区五大

机场 ( 香港、澳门、广州、深圳、

珠海 ) 的总体旅客吞吐量超过 2 亿

人次 , 货邮吞吐量近 800 万吨 , 运

输规模已超过纽约、伦敦、东京等

世界级机场群 , 位于全球湾区机场

群之首。

2018 年适逢广深港高速铁路及

港珠澳大桥落成启用 , 大大提升香

港与大湾区的连系。香港机场管理

局积极推动粤港澳大湾区陆海空多

式联运 , 打造连通世界和粤港澳大

湾区的 “ 双门户 ”, 以发挥香港国际

机场对大湾区的重要作用 , 巩固香

港国际航空枢纽地位。同时 , 香港

国际机场与中国的政治和经济中心

北京及华东地区经济中心航运中心

上海连系紧密 , 高密度航班班次

往返香港及北京 ( 平均每日约 40 班

次 )、上海 ( 平均每日约 70 班次 )

。

香港机场管理局通过设立港珠

澳大桥三地口岸旅客预办登机服务

中心、建设多式联运中转客运大

楼、设置广深港高速铁路香港西九

龙站旅客服务中心、完善香港国际

机场与珠江三角洲地区的交通接驳

四大举措 , 积极推动粤港澳大湾区

陆海空多式联运。

香港国际机场于港珠澳大桥三

地口岸设置旅客服务中心 , 提供预

办登机服务 , 进一步方便旅客使用

香港国际机场来往世界各地。旅客

可于旅客服务中心柜台 , 出示有效

证件、机票及目的地所需的入境 /

过境签证 , 然后领取登机证。

香港机场管理局正计划于香港

国际机场海天客运码头旁兴建多式

联运中转客运大楼及封闭行车桥 ,

连接机场及香港口岸 , 中转旅客可

乘坐来往珠海及澳门口岸的专用巴

士 , 经港珠澳大桥抵港 , 无须办理

香港出入境手续 , 即可直达机场前

往海外 ; 搭乘飞机抵港的旅客亦无

须办理出入境手续 , 可直接经中转

客运大楼及香港口岸前往内地。新

設施預計於 2022 年投入運作。

配合广深港高速铁路开通 , 机

管局在高铁香港西九龙站设置旅客

服务柜台 , 方便旅客查询机场服

务 , 并设有智能登记柜台 , 乘坐国

泰、国泰港龙、香港航空的旅客可

自助办理登机证 , 而国泰、港龙还

为其乘客提供现场行李托运服务。

有了这些配套服务 , 商务客可抓紧

时间在香港市区开展业务出席会

议 , 而旅游客则可以开启下一段旅

程之前尽情享受香港这个购物、美

食、旅游之都带来的各种惊喜。

香港国际机场为多式联运枢

纽 , 海陆交通完善接驳功能。陆

路交通服务连接 110 个内地城镇。

快船服务连接珠三角及澳门九个

口岸。部分珠三角及澳门的快船码

头及候车点设有预办登机柜台及行

李直挂服务。凭借香港与珠三角城

市更完善的交通网络 , 机场管理局

将在大湾区其他地区增设城市候机

楼 , 以方便旅客乘坐客车或快船前

往香港国际机场换乘飞机。

机管局机场运行副总监 - 运

作及服务姚兆聪表示 , 旅客使用在

港珠澳大桥三地口岸的预办登机服

务 , 便可更畅顺无阻地经香港国际

机场往来世界各地。机管局会继续

善用机场作为来往内地门户的优越

地利 , 加强多式联运交通服务 , 为

往返珠江三角洲及邻近地区城市的

机场旅客提供覆盖更广泛的交通连

系。

香港机场管理局积极扩大大湾

区腹地市场 , 推动粤港澳大湾区陆

海空多式联运 , 更加巩固香港国际

机场作为连接大湾区至世界各地的

枢纽机场 , 尽享 “ 天时地利人和 ”。

展台号 B013


16 SPECIAL FEATURE: TRAVEL TECHNOLOGIES

MarTech enabling tourism

In today’s conference session “MarTech enabling tourism, how to

really grasp their journeys?” (4:40pm – presentation hub), Christy

Yin, Operation Director of Webpower, explains how to use MarTech

technology to create high-quality marketing activities. She will be

talking about airlines and hospitality … two very different fields. We

asked her how is MarTech is leveraged in each case.

The aviation and hospitality

industries have many similarities

in terms of marketing. For

example, the OTA platform often

takes "airline + hospitality" as the

classic combination, and they

have the intersection in target

users (TA), marketing scenarios,

conversion cycle and repeat

purchase frequency.

Similarities include:

1) Timely marketing: with the

marketing journey planning

function, clients can rapidly select

target users, deliver timely and

accurate messages for users

in different stages, which can

effectively avoid the problems

caused by real-time price

fluctuation;

2) System interworking: this

integrates various functional

systems of the enterprise,

including the reservation system,

CRM system, social system,

various promotion and marketing

systems, and the third-party

cooperation system, so as to

ensure the accuracy of marketing

output for consumers;

3) Multi-channel interaction for

large-scale activities: for activities

like member days/e-commerce/

festivals etc., push messages

through the optimal channels in

a hierarchical manner, and enable

users to receive 360-degree

interactive marketing experience;

4) Data integration: establish

user data centre, integrate the

performance report of different

marketing channels, and

constantly update the applied

labels of consumers, so as to

achieve accurate marketing in

different stages.

On the other hand, the hospitality

industry pays more attention

to user experience and member

loyalty management. Therefore,

we provide more solutions

for subscription optimisation,

interactive marketing activities.

We do life cycle marketing to

enhance user loyalty, word of

mouth and user interaction. At

Christy Yin

Operation Director, Webpower

the same time, we effectively

combine shopping, entertainment

and other matching products to

enhance the competitiveness of

the hospitality package

Ones to watch @ ITB China

Following are just a few of the outstanding travel tech companies present at ITB China this year.

CONVERGENT

Founded in 2015, Convergent

International Travel is rapidly

developing in the overseas hotel

wholesale industry. Currently,

they have a successful A

round financing. The company

cooperates with hotels directly,

providing the top-quality and

hottest selling hotels and travel

packages to their clients such as

retail agencies, B2B platforms,

airlines, banks, travel platforms.

Convergent cooperates with more

than 70,000 hotel partners in

150 destination countries, which

amounts to more than 1,000,000

room nights annually.

STAND E118

© Visit Tromsø

ELMTON HOLDING –

SWEDEN

Elmton provides global travel

professionals with services in

the Nordic region (including

Finland, Iceland, Norway, Sweden,

Denmark).

“We provide a rich product line

to meet your personalised travel

experience of northern Europe,

including the parent-child,

travel, outdoor adventure, art

of architecture, the aurora local

characteristics, such as the theme

of the small group and customised

travel experience”, say Emton in

an official statement.

Their mission? “To find the

most natural original Nordic

and promote local fun unique

experience, let you and your family

a Nordic journey interesting fun,

taste the novel food, to experience

a dream of the hotel.”

LUSHU TECHNOLOGY

Lushu Technology is a Chinese

SaaS company specialised in the

Travel Agent Industry. It provides

personalised itinerary planning,

content management and

interactive database technologies

for the raising customiwed

travel market in China. Its main

product, Lushu Cloud TOS

(Travel Operation System),

offers an online workstation for

professional planners to manage

tailor-made travel itineraries,

destination resources, demands

and purchases.

MIDOCO GMBH

Midoco is a highly automated

Midoffice/ERP- System for

Travel Management Companies

(TMCs), OTAs and Travel Agency

Organisations. They claim their

process automation and Service

Fee Calculation are setting

standards in the travel industry.

Midoco is compatible with a

number of third-party back-office

systems and multiple Global

Distribution Systems (GDS), and

can easily be integrated into

existing IT landscapes via Web-

Services.

The system features a number of

real-time interfaces to and from

systems such as OBEs, GDS, HR

systems, CRM systems and hotel

and rail platforms. This guarantees

up-to-date profile data, trouble-free

bookings and compliance with

the data protection – anywhere,

anytime.

Elmton Holding Sweden

STAND A146

STAND D013

STAND A148



特色报道 : 旅游科技 17

ITB CHINA 2019 论坛首推 “IT 与旅游 ”

版块聚焦大数据与数据安全

科技力量显著改变了人们旅游

出行的方式 , 作为重要出境游市场

的中国 , 在旅游科技领域也发挥了

独特作用 , 驱动了国际旅游市场的

数字化和移动创新转型。

由 ITB China 与环球旅讯联合

主办的 ITB China 2019 论坛将首次

推出 “IT 与旅游 ” 主题会议版块 , 针

对大数据、数据安全等话题展开讨

论与分享。

ITB China 总经理 David Axiotis

表示 :“ 大数据为旅游行业带来了

许多机遇 , 但不断变化的市场也

因此出现了不少挑战。今年 ITB

China 论坛上 , 业界专家将讨论上

述的机遇与挑战。中国游客对科技

创新提升旅途便捷效率存在一定程

度的期望值 , 为了保持市场竞争

力 , 酒店及旅游企业需要时时跟上

最新的科技趋势。”

5 月 17 日上午 , 在 “IT 与旅游 ”

论坛板块上 , 香格里拉酒店首席技

术官杨建成将以 “ 数据安全的进与

退 , 个人隐私和个性化体验的进退

维谷 ” 为题进行主题演讲。华住酒

店集团线上产品副总裁窦亮亮将

以 “ 连接之美 ” 为题进行主题演讲。

大数据赋能

大数据及人工智能的发展 , 将

为航空、高铁、专车出行等带来哪

些新的变化 ? 航班管家副总裁梁

玉江月将通过主题演讲 “ 出行大数

据 , 赋能商业场景 ”, 分享航班管

家如何凭借 “ 航班 + 高铁 ” 大交通解

决方案赋能商业场景。

旅游业应对数据安全和滥用问题

在全球旅游业飞速发展的今

天 , 数据安全和滥用问题已经成为

了行业面临的头等挑战。来自旅游

业的专家们将围绕旅游企业如何利

用技术创新和严格管理规范数据收

集、使用和管理等话题展开探讨。

维也纳酒店集团高级副总裁寇

宁砚、首旅如家酒店集团信息技术

部总经理王波、启赟金融信息服务

( 上海 ) 有限公司产品副总裁王小

华、Oceanpayment/ 钱海 VP 杨新芳

将参与本环节的座谈讨论 , 开元酒

店集团副总裁朱明生将主持该环

节。

德比软件 :

推出微信小程序服务

和 OPERA

CONNECTOR 产品

互联网深刻影响着人们的生活 , 也

影响了酒店的运营模式。为顺应市场发

展趋势 , 酒店充分利用互联网优势以提

高经营效率。

德比软件创立于 2002 年 , 是专业从

事旅游网络营销系统的技术服务公司 ,

约 400 人的员工分布于上海、北京、南

京、达拉斯、东京、巴塞罗那等地。是

拥有全部产品自主知识产权并为全球酒

店行业提供软件服务的公司 , 除在业界

闻名的酒店对接技术 Go、垂直搜索平

台 Click 和内容服务平台 Max, 德比软件

特别推出 Opera Connector 和微信小程

序产品。

OPERA CONNECTOR

Opera Connector 是专为 Oracle 旗

下的 Opera 酒店 PMS 系统打造的对接

工具 , 该产品已经打通了 Opera 系统

的 API 接口 , 可以帮助所有使用 Opera

PMS 和 ORS 的酒店提供 PMS 延展服务 ,

包括多渠道数据对接、一站式渠道管

理、增加功能、节省系统成本等 , 形成

一站式管理各渠道的 ARI 数据 ( 房价、

房态和库存 ) 等功能 , 提升酒店的运营

效率和服务品质。而德比软件 Go 对接

产品中的 OTA、垂直搜索和微信小程

序等 , 也可以一并接通 , 并且无需任何

开发成本。

微信小程序服务提供商

微信小程序现已成为酒店一条重要

的直销渠道 , 它将会为酒店带来庞大的

直销订单。在微信小程序的开发中 , 德

比软件提供精美的 UI 设计、预订和取

消功能、城市及关键词搜索、酒店内容

展示、忠诚计划和会员及积分共享、全

球货币结算、微信支付、酒店餐饮及设

施 ( 月饼、自助餐、SPA 等 ) 预订和强

大的全球服务团队。此外 , 最近推新的

微信小程序用户数据与用户行为数据追

踪与分析服务 , 能够帮助酒店提升预订

转化率。

一年多以来 , 陆续上线多家酒店

集团及单体酒店 , 其中包括 : Club Med

地中海俱乐部 , 安麓酒店集团 , 官房集

团 , 成都尊悦豪生酒店 , 上海陆家嘴明

城酒店等。

德比软件团队期待在 ITB China

2019 中与各家旅游企业保持良好的沟通

和产品展示 , 与来自全世界的旅游行业

专家实现前所未有的知识交流与传递 ,

欢迎大家莅临 E094 号德比软件展台。

展台号 E 094

ADVERTORIAL


18 SPECIAL FEATURE: CITY BREAKS / 特色报道 : 旅游城市

Odessa: summer

clubbing capital

Odessa is rightly considered to be a

club capital of Ukraine, as hundreds

of thousands of tourists come to

the Black Sea coast in summer to

enjoy the energy of summer dance

floors. With Odessa hosting more

than 3 million tourists annually, the

Department of Culture and Tourism

of Odessa City Council is present

at ITB China, underlining efforts to

increase the tourist attractiveness

of Odessa, promotion of the city

as a tourist and business capital

of Ukraine both on national and

international levels. The department

takes a direct part in organisation

and running of over 70 different

mass-cultural events

敖德萨 : 夏季俱

乐部之都

敖德萨被誉为乌克兰 “ 俱

乐部之都 ”, 每年接待超过 300

万名游客。夏日 , 成千上万

的游客聚集到黑海海岸 , 享

受这里的夏日风情与活力舞

韵。敖德萨市议会文化旅游

部积极参与 ITB 中国 , 积极推

广敖德萨旅游 , 提升城市吸

引力 , 在国家与国际层面全

力打造敖德萨作为乌克兰 “ 旅

游与商业之都 ” 的品牌形象。

当局积极举办与参与超过 70 多

项各类型大众文化活动。

展台号 A129

© Wikimedia – © 2011 HOBOPOCC

Buenos Aires works

towards digital

transformation

The city tourist board of Buenos Aires

and the Argentine Association of

Hotels have launched a new space for

reflection on the impact of technology

and innovation in tourism. More than

100 directors recently attended a

“breakfast on digital transformation”

as part of the InnovaTur BA programme

to reflect on digital advances as part

of the solution to the challenges of

combining continued growth with a

more sustainable and responsible

tourism sector. The city tourist board

has already gathered more than 70

organisations in spaces of reflection

on different experiences in the tourism

sector and other areas of knowledge to

shape future leaders through a digital

transformation that allows businesses

to gain more potential while meeting

sustainable development objectives

STAND B024

布宜诺斯艾利

斯致力于数字

化转型

布宜诺斯艾利斯市旅游

局和阿根廷酒店协会全面合

作 , 发起新项目 , 反思科技

与创新对旅游业的影响。

作为 “InnovaTur BA” 项目

的一部分 , 超过 100 名理事

参加了 “breakfast on digital

transformation” 活动 , 与会者

探讨了有关数码科技发展如何

能解决旅游业的可持续增长 ,

如何可持续、更积极负责的经

营旅游业 , 以及旅游业所面临

的挑战等话题。目前 , 旅游局

已集合 70 多贱民间组织 , 在多

个层面讨论与反思旅游业及其

他领域的经验 , 通过数字化转

型塑造行业未来的领导者 , 利

用数字化转型促使企业实现可

持续发展目标 , 挖掘更大潜

力。

展台号 B024

STAND A129

ELBPHILHARMONIE HAMBURG – A MAJOR

CITY ATTRACTION ON GERMANY’S COAST

In the flow of the Elbe and

surrounded on three sides by water,

the Elbphilharmonie Hamburg is a

centre of attraction for visitors from

all over the world. Artistic quality,

variety and accessibility shape the

musical programme of Hamburg’s

cultural landmark. Perched on top of

a brick warehouse foundation which

was built at the port between 1963

and 1966 and then used for storing

tea, tobacco and cocoa, the glass

structure with its wave-like top rises

up 110 metres high into the sky

STAND A148

德国汉堡易北爱音乐厅 —— 德国海岸线

上主要城市景点

在易北河水波光粼粼的倒影

中 , 三面环水的易北爱音乐厅

吸引着世界游客的目光。音乐厅

集极高的艺术品质、文化多样性

和可达性 , 成为德国汉堡文化地

标性项目。音乐厅建于 1963 年至

1966 年 , 位于仓库城的最西端 ,

音乐厅的一至七层使用了港口仓

库 A(Kaispeicher A) 的 37 米高基

座 , 曾经用于储存茶叶、烟草和可

可。音乐厅波浪形玻璃结构 , 顶部

高达 110 米 , 高耸入云。

展台号 A148



特色报道 : 旅游城市 19

ADVERTORIAL



Malcesine Garda, Veneto, Italy

© [xbrchx / iStock / Getty Images Plus] via Getty Images

© [Ukususha / iStock / Getty Images Plus] via Getty Images

Lucca dall_alto, Toscana, Italy

意大利 —— 城市休闲 “ 宝藏 ”

ITB China 官方合作伙伴推荐顶级旅游目的地

意大利以其著名的旅游胜地如

罗马、佛罗伦萨、威尼斯和米兰而

闻名。但是 , 对于渴望深入了解意

大利传奇历史、文化以及 …… 特别

是购物的中国游客来说 , 还有无数

的精彩城市在等待着他们。

意大利托斯卡纳大区城市

无论托斯卡纳的城市还是乡

村 , 都是全球旅游者趋之若鹜的

热门目的地。绝对不能错过的中世

纪古城锡耶纳、天堂田园小镇皮恩

扎、迷人山城阿雷佐、普契尼的故

乡卢卡以及全世界最热门的 “ 自拍 ”

景区比萨 , 还有比这里更美妙的地

方吗 ?

克雷莫納

克雷莫纳是意大利北部伦巴第

政区中的一个城市 , 坐落于波河北

岸 , 是该地区最重要的文化和经济

中心之一。该市在十一世纪形成为

一个自由开放的公社 , 两个多世纪

以来 , 得益于该地区激烈的贸易往

来 , 克雷莫纳长期占据意大利北

部城市的主导地位。作为中世纪

城镇规划的杰出代表 ,Piazza del

Comune 广场上的纪念碑便是这一

新兴力量的完美体现。

克雷莫纳因其音乐传统而闻名

于世。1530 年 ,Andrea Amati 在这

里发明了小提琴 , 成为十六世纪音

乐的雏形。他的学校培养了如尼科

洛 · 阿玛蒂 (Niccolò Amati), 斯

特拉迪瓦里 (Antonio Stradivari),

瓜奈里 (Guarneri del Gesù) 等一

系列制琴天才。这一传统如今仍通

过众多国际小提琴制作学校、小提

琴博物馆、Teatro Ponchielli 和分散

在城市中的许多工艺品商店继续传

承。

的里雅斯特

的里雅斯特是意大利最国际化

的城市 , 迷人而富有文化底蕴。至

今它仍能勾起人们对辉煌哈布斯

堡王朝的美好回忆 , 正是它造就

了 “ 海上的小维也纳 ”。融合独特语

言、民族与宗教的多元文化 , 令人

感受到中欧与地中海灵魂的交融。

城市的中心是广场中最美丽、

最具象征意义的意大利安盟广场。

广场周边建筑完美地诠释了的里雅

斯特的历史。其中 , 广场最壮观的

景观为面向大海的一面 , 绵延超过

200 米 , 便直达港口 Molo Audace。

从这里 , 视野可以从安盟广场

(Piazza Unità) 一直延伸到雄伟的帕

拉齐宫 (palazzi) 和位于的里雅斯特

格兰德运河 (Grand Canal) 上的希腊

东正教教堂 (Greek Orthodox Church

of San Nicolò)。这个地区的教堂充

分显示了不同宗教的和谐共存。

Torino Venaria, Piemonte, Italy

都灵

探索都灵的关键词有哪些 ? 艺

术、文化与美食。意大利首座首

都 , 如今的皮埃蒙特首府 , 都灵

是波河上的巴洛克明珠 , 绿意丘陵

环绕其四周。不如放慢脚步 , 探索

这里无可比拟的艺术遗产 , 以市中

心名列联合国教科文组织人类遗产

的王宫为起点 , 先后探访刚经过修

复的神圣裹尸布小堂以及藏有达芬

奇著名自画像的皇家图书馆。作为

国际潮流缔造者 ,2014 年至今的联

合国教科文组织 “ 创意设计之城 ”,

都灵文化气息极为浓厚 , 拥有埃及

博物馆、国家电影博物馆与国家汽

车博物馆等逾 50 座博物馆 , 更是众

多国际文化节的举办地 : 包括国际

最具创意的电子音乐盛事 ——Club

to Club 音乐节 , 以及都灵电影节。

对艺术爱好者们来说 , 秋季尤为特

别 , 全球第三大当代艺术展会 ——

都灵国家当代艺术博览会举行 , 当

代艺术周、艺术之光等活动精彩纷

呈。直至一月 , 意大利艺术家们设

计的户外装置作品为都灵城增光添

彩。漫步于 18 公里连廊之下 , 感受

© [Perseomed / iStock / Getty Images Plus] via Getty Images

道地都灵风情 , 众多精品店、手工

作坊待您探访 , 更可前往宫门 , 逛

逛欧洲最大的露天集市。作为威末

酒、开胃酒、巧克力与手工冰淇淋

的故乡 , 都灵深谙美味诱惑之道 ,

老字号咖啡馆、特色餐馆与米其林

星级餐厅将征服您的味蕾。

巴里

巴里市位于意大利东南部 ,

坐落在濒临亚得里亚海的肥沃平

原上 , 是意大利通向巴尔干半岛

和东地中海的主要港口。凝视大

海 , 渔船 , 教堂和优雅的建筑都

是巴里风情要素。巴里作为普格里

亚的首都 , 拥有自己的国际机场。

让新鲜出炉的自制面包香味成为你

的向导 , 漫步在老城区狭窄的街道

上 , 欣赏着五光十色工匠作坊的色

彩 ,“ 千面巴里 ” 等待着您的探索。

威尼托地区 - 艺术之都

在威尼托 , 除了威尼斯和马可

波罗的城市 , 还有像很多维罗纳这

样的 “ 艺术之城 ”, 这里拥有古老的

竞技场以及浪漫的 “ 朱丽叶阳台 ”。

维琴察的安德里亚帕拉迪奥镇 , 蕴

含艺术底蕴的帕多瓦以及中世纪小

镇特雷维索都让游客流连忘返。此

外 , 像索夫、马洛斯蒂卡、巴萨

诺 · 德尔 · 格拉帕和阿索洛这样

的中世纪小镇均是威尼托短期休闲

的 “ 独家珍藏 ”。

展台号 A051 / D071


20

REGION

ASIA

ASIA PACIFIC – 6% GROWTH IN TOURISM

IN 2018 ACCORDING TO UNWTO

Asia and the Pacific recorded

6% growth in 2018, reaching

343 million international tourist

arrivals. Arrivals in the region

account for almost one-fourth of

the worldwide total.

Results were driven by South-East

Asia (+7%) where most destinations

posted strong growth, particularly

Vietnam, which has seen a surge

in international tourists in recent

years from virtually all world

regions. Indonesia and Cambodia

enjoyed double-digit increases

in arrivals, thanks to continued

robust demand from China and

India. Thailand, the most visited

destination in South-East Asia,

as well as the Philippines also

recorded strong growth on the

back of higher visitor flows from

China. Singapore also posted

positive growth in 2018 thanks to

good performance from several of

its source markets.

Macao (China) and Hong Kong

(China) also reported solid results.

Meanwhile mainland China,

the region’s largest destination

recorded a 2% growth in the

first three quarters of 2018. The

opening of the Hong-Kong- Zhuhai-

Macau Bridge in October 2018 was

expected to enhance connectivity

and boost tourist flows between

the three cities of the Greater Bay

Area

Celebrating Asia’s

diversity – in Penang

Throughout 2019, the Penang

State Tourism is introducing

and promoting a new tourism

campaign that aims to drive visitors

to its shores with more exciting

features and happenings for year

2020 and beyond. The "Experience

Penang 2020" campaign, with the

tagline "Celebrate Asia’s Diversity",

encompasses diverse elements

of beauty, fun, amusement,

excitement and satisfaction. The

campaign aims to highlight all of

Penang’s splendour to visitors

locally and abroad showcasing

every aspect of Penang’s amazing

diversity in culture, heritage,

arts, food as well as its natural

surroundings of lovely sandy

beaches and breath-taking hills.

Penang has long been an ideal

pinang peranakan mansion

getaway for sun, sea and sand

holiday-makers. In 2008 its

capital, George Town, was listed

as a UNESCO World Heritage site,

featuring Malaysia’s best-restored

and re-adaptive traditional

architecture as well as a multitude

of heritage trades and arts

STAND B018

Discover the Philippines

White Sand Islet in Bohol, Philippines

The Philippines has largely been

undiscovered, with its 7,107

islands providing many excellent

opportunities for tourism. The

Philippine Department of Tourism

(PDOT), through its office in

Shanghai, China Cruise, provides

the strategic direction for the

country to become a major player

in the Chinese market for outbound

travel. Given its unique, diverse

natural and cultural attractions,

the Philippines envisions vibrant,

inclusive, and sustainable tourism

development

STAND C047

Take a Sky Waltz balloon

safari in India

© Lestatb

Outrigger Konotta Maldives

Resort promotes its exceptional

Grand Konotta Villa

Outrigger konotta maldives resort

presidential villa

Outrigger Konotta Maldives Resort

is at ITB China, promoting, among

other things, its 600 sq m Grand

Konotta Villa, a stunning and

inspirational three-bedroom overwater

retreat suitable for those

travellers seeking the ultimate

in memorable holiday locations

for special occasions or sheer

relaxation. The Villa is almost a

resort within a resort. Jet skis,

speedboats, motorised and nonmotorised

water sport vessels

can all be accessed directly from

the villa’s private access steps

STAND B081

Balloning in India

Sky Waltz is the first & only

fully licensed and approved

commercial Hot Air Balloon

operation in India. The company

has been operating safely and

successfully for over 11 years and

has flown over 40,000 guests.

Their team consists of highly

experienced commercial pilots

from the UK, Europe, Australia,

India and the USA, along with

professionally trained operational

and technical staff.

A Sky Waltz Balloon Safari

offers guests the opportunity

to experience India from a very

exclusive perspective as they

drift over traditional local villages,

spectacular forts, breath-taking

landscapes and hidden palaces.

Guests also get the chance to

interact with the friendly, vibrant

people that make India such an

energetic & diverse places

STAND F002



亚洲

地区

21

深度体验

“ 更多欢乐 , 尽在菲律宾 ”

菲律宾再度推出 “ 更多欢乐 ,

尽在菲律宾 (It's More Fun in the

Philippines)” 主题旅游推广 , 为

游客带来更加精彩纷呈的菲律宾 ,

进一步提升旅游体验。

全新主题推广的内容 100% 来

自广大游客 , 菲律宾全面收集国

内外游客朋友们的旅行照片、视

频和评论 , 这些真实的欢乐体验

完美诠释且展示了菲律宾的优质

旅游资源。此外 , 菲律宾国家旅游

部也推出了新版推广主题 LOGO ,

其图案的灵感来自于本土手工编织

的花纹 , 同时根据菲律宾吉普尼以

及便利店的常用文字 , 创造了一个

名为 “Barabara” 的全新字体来呈现

LOGO 。

菲律宾国家旅游部部长伯娜黛

特 · 罗慕洛 · 普娅特女士鼓励大家

在社交媒体分享在菲律宾旅游的欢

乐体验 , 发布旅行中充满欢乐的照

片和视频 , 同时标注话题 “ 更多欢

乐 , 尽在菲律宾 ” 。广大游客积极

参与 , 该话题在不同社交平台总共

被使用高达 430 万次。

全新主题推广以可持续性发

展为基础 , 在推广菲律宾的欢

乐旅游体验和独特旅游资源的

同时 , 倡导责任旅游。菲律宾

国家旅游部近日发布 “ 欢乐永恒

(#MoreFunForever)” 口号 , 以此

来承诺保护旅游目的地 , 让后代子

孙也可以享受菲律宾优质的自然风

光。

去年开始的长滩岛整治工作硕

果累累 , 菲律宾国家旅游部确信从

长远角度来看 , 持续实施整治计划

将会保护菲律宾的生态环境系统。

长滩岛的整治计划将成为一个标

杆 , 未来也将继续环保项目。

菲律宾国家旅游部计划实施可

持续旅游发展三步走战略。第一阶

段是面向本土和国际游客推广责任

旅游 , 其中包括在客流量较大的地

方放置环境保护准则宣传标识。违

反环保规则者将予以罚款。自然美

景不应该仅是我们的照片背景画。

第二阶段是对当地人进行培训。菲

律宾国家旅游部将携手菲律宾国家

技术教育培训和技能发展署为本土

百姓提供免费技能培训 , 同时也鼓

励旅游从业者雇用受过专业培训的

当地百姓。最后一阶段是严格监管

旅游从业者们遵守环保准则 , 包括

未经授权者不准经营、房屋建筑须

距离海滩 30 米以上等规定。

欢迎您来菲律宾体验 “ 永恒的

欢乐 ”!

展台号 C047

ADVERTORIAL


22 地区

亚洲

世旅组织 : 亚太地区 2018 年国际游客增长 6%

2018 年 , 亚太地区国际游客达

到 3.43 亿 , 实现了 6% 的增长 , 几乎

占全世界游客总数的四分之一。

东南亚的增长率为 7%, 那里

大多数目的地都有强劲的增长 , 特

别是越南。近年来 , 越南国际游客

数量激增 , 他们几乎来自世界所有

地区。由于来自中国和印度持续强

劲的旅游需求 , 印尼和柬埔寨的入

境人数实现两位数增长。中国游客

的数量增加也帮助东南亚游客最多

的泰国以及菲律宾实现强劲增长。

由于几个客源市场表现良好 , 新加

坡在 2018 年也实现了正增长。

东北亚国际游客人数增长了

6%, 为首的韩国自相对较弱的 2017

年后继续反弹。亚洲第三大旅游目

的地日本连续六年实现两位数增

长 , 尽管因 9 月初的台风 “ 飞燕 ” 和

北海道地震略有放缓 ,2018 年也呈

现正增长。

2018 年前三个季度 , 亚太地区

最大目的地中国大陆实现了 2% 的

增长 , 澳门和香港地区也取得了不

错的成绩。2018 年 10 月珠港澳大桥

的通车预计将加强大湾区三城间的

互联互通和旅游流量。

南亚今年也表现强劲 , 增长率

为 5%。得益于一系列促销活动 ,

尼泊尔从自印度、中国和欧洲等客

源市场获得了更高的入境收益。斯

里兰卡、印度和马尔代夫也都有上

佳表现。

大洋洲的增长率为 3%, 澳大

利亚是主要贡献者 , 这得益于澳元

汇率上的优惠。新西兰今年增长相

对较小 , 但次区域许多岛屿目的地

都出现了正增长。

“ 缅甸探险 ” 刺激旅游有限公司

“ 缅甸探险 ” 刺激旅游有限公司

拥有超过 24 年的丰富经验 , 能为游

客带来无缝旅行体验。

公司与合作伙伴开展合作 , 而

非与客户直接联系。公司产品列表

皆为精心挑选且持续监测更新 , 以

确保合作伙伴为客户提供的产品物

有所值。

瑞光大金塔 , 缅甸

槟城全球旅游

槟城全球旅游 ( 简称 PGT) 旨

在宣传推动当地旅游业的发展、促

进旅游创新。PGT 与当地和海外各

重要旅游业从业者联办各项旅游活

动 , 比如槟城考察之旅。

公司拥有自己的基础设施 , 如

车队、餐厅、11 世纪风格马车、日

间游船、自营酒店和全职导游 , 能

在保证质量的前提下提供有竞争力

的价格。

敬业的员工团队一直致力于

将 “ 缅甸探险 ” 打造为值得回忆的体

验。公司能够与合作伙伴高效合

作 , 随时为旅客提供建议 , 即使

在下班时间也提供紧急联系电话服

务。

展台号 C020

收集和监测与旅游业有关的数据 ,

并提供关于槟城的免费资讯传单和

手册 , 致力于将槟城打造成为亚洲

首选旅游胜地。

展台号 B018

PGT 积极参加世界知名贸易展

的海外销售活动 , 这些曝光大大提

升了槟城在世界范围内作为旅游胜

地、投资地选择的受欢迎程度。在

国内方面 ,PGT 支持年度活动 , 如

槟城热气球节、槟城国际食品节、

乔治城文学节和槟岛爵士节。

槟城 , 乔治城街头艺术

PGT 在市里设立了游客资讯中

心 , 以帮助旅客了解槟城。PGT 还

新空中步道 - The Habitat, 槟城



HALL PLAN

展馆平面图

STAND E038

STAND B035

ITB China News 2019 - Day 1 Edition

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