Estetica Magazine ASIA Edition (2/2023)

proevents
ITVA at DESTINATION 2023
Wella Company’s
DESTINATION 2023
in Gran Canaria
combined with
the International
TrendVision Awards to
bring together 1,200
hair professionals
from an incredible
57 countries.
Scan me!
DESTINATION 2023 event by Wella
Company not only included 6
shows, 42 model transformations,
4x Look & Learn hair educational
insights, networking opportunities
and inspirational digital platforms,
but it was also the occasion for the
winners of the 20th edition of the
prestigious salon professional
competitions – ITVA and & NTVA
2023 - to be revealed. As well as a
series of captivating digital Look &
Learn session, stage shows
featured guest artists including
Romeu Felipe, Renya Xydis, James
Earnshaw, Anthony Cole, Briana
Cisneros, Alexis Ferrer, Patricia
Nikole and Guy Kleinhau, all of
whose work utterly wowed and
mesmerised a captivated audience.
“At Wella, we believe that when
hairdressers thrive, we thrive,”
commented Annie Young-Scrivner,
CEO of Wella Company from the
stage at #welladestination2023.
“Our commitment to professionals
has been the cornerstone of our
iconic heritage for over 143 years.
We are immensely proud to support
over 500,000 salons around the
world, partnering with thousands
of talented stylists and technicians,
and serving millions of loyal
consumers who trust in our brands.
It’s truly special to see it all come
together here at DESTINATION
2023.” This was also the occasion
for Wella Professionals to launch
their Ultimate Repair Care line with
a show featuring James Earnshaw.
The patented-technology leave-on
hair repair treatment can reverse
hair damage in just 90 seconds.
INTERNATIONAL TREND VISION
AWARDS 2023
There was an air of excited anticipation
on the ultimate day of DESTINATION
2023 as the finalists of the 2023
International TrendVision Awards
eagerly awaiting the announcements
of this year’s talented winners. The
exceptional circumstances of the
past 3 years have meant that it has
been impossible for the legendary
TrendVision Award ceremony to be
staged as a face-to-face gathering.
This made the 2023 event even
more exciting and significant. In
order to mark this year’s 20th
edition, the 3 cycles of winners
elected during the pandemic were
invited to participate in a very
evocative Parade of Nations, a true
reflection of the Wella family’s
global reach. This year saw 8 winners
across 8 nominations rising above
hundreds of entries in order to win
their category.
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