Estetica Magazine ASIA Edition (2/2023)

probrandnews
KERASILK
Launches
in Asia
KERASILK, a leading haircare brand, has proudly launched in Asia with
a series of launch events held in Taiwan, Hong Kong and Singapore.
The 3 launch events were attended
by press members, influences and
salon professionals who experienced
KERASILK’s brand heritage, exclusive
formulas and advanced biotechnology.
KERASILK’s exclusive Silk+ Technology,
infused with carefully selected
high potency ingredients, ensures that
every product creates hair that is both
strong and beautiful.
During the launch events, KERASILK
introduced an extensive range of
innovation-led products, each one
optimized to meet specific hair and
styling needs with a brand architecture
that encourages endless possibilities.
KERASILK has created haircare
regimens that are truly individual.
Products are split into four categories,
KERASILK Essentials, Specialists,
Styling and Expert services. These
categories have been developed to
perfectly complement each other, all
created to achieve the best version of
hair.
Additionally, KERASILK unveiled
‘The Taoyaka System’, a unique expert
service developed in Japan and
specifically designed for Asian hair.
This system is designed to transform
damaged Asian hair into Taoyaka
Hair, a healthy hair condition, full of
softness, elasticity, natural movement
and outstanding shine.
Introducing the four KERASILK categories with beautiful experience stations at the
Taiwan launch (below left). The Hong Kong team was joined by educator Jordan Lam
and celebrity stylist Jamie Lee to showcase a hair demo (below right).
I
In Taiwan, KERASILK was introduced
on-stage by educator, Ethan Wu.
The KERASILK launch in Asia shows a
commitment to creating individualised
haircare solutions that empower people
to believe in what their hair can be.
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