Unique Magazine January 2015

Local Community Magazine 

For you, By You... 

January 2015 Edition 

Your community, 

your magazine... 

New Year... 

New S 

Included in this month’s fresh 

magazine: 

The Big Walk Home @Chelt52 What's On In January 

1 27 33 

EXCLUSIVE: 

Hollie Gazzard Fashion Event

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Magazine December 2014 

We are a local digital interactive 

magazine & Website powered by 

people like you. 

Independant - Local - Targeted - Fresh & Interesting 

Want a regular copy? 

READ ONLINE... 

uniquecheltenham.co.uk 

Want to feature? 

SEND US YOUR STORY OR ADVERT... 

info@uniquemediagroup.co.uk 

W E A R E 

unique! 

C o m m u n i t y 

d r i v e n c o n t e n t , 

s u p p o r t i n g l o c a l 

c h a r i t i e s . 

E n c o u r a g i n g y o u 

t o g e t i n v o l v e d . 

Unique will donate 25% of Profits to our Sponsored Charities 

www.uniquemediagroup.co.uk

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Index 

Introduction 

The Big Walk Home 

Sleeping Beauty Competition 

January Sales Survival Guide 

Unique Beauty 

Unique Testimonials 

Unique Fashion Event 

Winstons Wish 

Montpellier House 

Emmaus 

Stef Thomas 

Unique Classifieds 

Jon Stanley Photography 

Glos Jobs 

Hollie Gazzard Trust 

@Chelt52 

Unique Networking 

Unique Magazine Rate Card 

Unique Financial 

LNH Management Solutions 

Whats On In January 

The Robins 

Deca Design Flooring 

Gloucestershire Granite 

Everyman 

Let There Bee Cake 

Steve Taylor 

Editor 

Unique January 

Hello and welcome to our first edition of 2015, the 

January edition of Unique Magazine is our ninth digital 

community magazine :) Thank you all for sharing 

December's magazine on Twitter @UniqueChelt and 

for interacting with the magazine. We now have some 

amazing innovations at great value for money including 

Classifieds for Motors, Home Rentals and Houses to 

buy. This will save home sellers some vital costs when 

they sell their home. These innovations were created to 

help the Cheltenham Community. 

We also have an Amazing Fashion Event in aid of 

Hollie Gazzard Trust, which is booked 6:30pm 

Wednesday 4th February at @AngeNoir, 1 Crescent 

Place Cheltenham, do not miss out. Please email us 

for details info@uniquemediagroup.co.uk 

We have loads of great features this month including 

Hollie Gazzard Trust, Sleeping Beauty Competition, 

Cheltenham Town FC and What's On In Cheltenham. 

Our Features Editor Sarah Mckew @LadyMckew has 

some excellent articles including Behind the scenes 

Tour of The Everyman Theatre and Beauty & Fashion. 

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MAGAZINE 

Editor: 

Steve Taylor 

Fashion & Features Editor: 

Sarah Mckew 

Design: 

3 Creative 

Website: 

www.uniquemediagroup.co.uk 

If you are interested in advertising your business in 

Unique Magazine please take a look on our website 

www.uniquemediagroup.co.uk to see the benefits 

you can get by working with Unique. Currently we 

have a Special Offer for 3 Months advertising for the 

cost of 2 Months £198 in total (£297 RRP)Special 

Offer expires 31/03/15. Just take a look on the 

benefits page for the list of inclusions. 

Unique Cheltenham is a Community Magazine and we 

care passionately about Cheltenham and what is 

going on in its community. We want your Cheltenham 

stories and events please email stories to 

info@uniquemediagroup.co.uk Please follow us on 

Twitter @UniqueMediaCo 

Thanks, have a Unique month :) 

Thanks Steve

3 

The Big Walk 

Home..... 

The plight of the homeless was brought home to shoppers in Cheltenham with an innovative 

lounge installation outside the Beechwood Shopping Centre on a busy shopping weekend just 

before Xmas. 

As people thronged the streets doing their Xmas shopping homeless charity Emmaus built a 

lovely, cosy lounge in the Strand in the freezing open air as part of The Big Walk Home appeal. 

The lounge complete with sofas, carpet, chairs, sideboard, fireplace, candles and a Xmas tree 

attracted local people to come over and talk to 'companions' from Emmaus to find out how 

the charity helps homeless people get back on their feet by offering them a place to live and 

work. After gathering outside the lounge supporters set off in groups on different walks around 

Cheltenham talking to people about homelessness and handing out leaflets. The Emmaus van 

was also parked close to the lounge installation and people donated warm clothes and items 

such as gloves, pants and scarves. 

David Riera from Whistle & Taylor Creative said “The whole point of it was that as we were 

walking home to the lounge and other people were walking home from doing their Xmas 

shopping that maybe they’d think about what those who don’t have a home to go to have to 

endure” 

Vicki Rowntree from Whistle & Taylor Creative who helped organize the event said 'On the day 

there was a great sense of community spirit. People from local businesses and all walks of life 

came together and helped spread the word about this inspirational charity. Emmaus really 

does make a difference by supporting people to work their way out of homelessness by 

providing meaningful work as well a stable home for as long as someone needs it. It's very 

moving when you hear personal stories from companions about how their lives have been 

transformed and their self-esteem restored. The Big Walk home provided a great opportunity 

to talk to the public about the great work that they do so that they can continue to help more 

people who are still without a home" 


The plight of the homeless was brought home to 

shoppers in Cheltenham with an innovative lounge 

installation outside the Beechwood Shopping 

Centre on a busy shopping weekend just before 

Xmas. 

4 

As people thronged the streets doing their Xmas 

shopping homeless charity Emmaus built a lovely, 

cosy lounge in the Strand in the freezing open air 

as part of The Big Walk Home appeal. The lounge 

complete with sofas, carpet, chairs, sideboard, 

fireplace, candles and a Xmas tree attracted local 

people to come over and talk to 'companions' 

from Emmaus to find out how the charity helps 

homeless people get back on their feet by offering 

them a place to live and work. After gathering 

outside the lounge supporters set off in groups on 

different walks around Cheltenham talking to 

people about homelessness and handing out 

leaflets. The Emmaus van was also parked close to 

the lounge installation and people donated warm 

clothes and items such as gloves, pants and 

scarves. 

The King’s Table welcomes into the church community those who are in particular need or 

vulnerable, the homeless and people living in emergency accommodation. 

The guests receive a two course hot meal and the chance to relax and enjoy friendship and 

support. Currently they are regularly serving between 80 and 110 people every Monday and 

Friday. 


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Sleeping Beauty 

Competition 

Win Family Tickets for Sleeping Beauty 

at Everyman Theatre in Cheltenham 

Too win your family ticket for Sleeping Beauty on 9th January, answer this 

question correctly. 

Who wrote the original Sleeping Beauty book ? 

1) The Brothers Grimm 

2) William Shakespeare 

3) J K Rowling 

Please email your answer to info@uniquemediagroup.co.uk 

The Winner will be announced in January's Unique Magazine 

Note: Sleeping Beauty is for 4 tickets (2Adults & 2 Children) on Friday 9th Jan at 

7pm 

Good Luck 


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Unique Fashion 

January Sale......... Survival Rules 

Rule No.1 – Plan 

What I mean by this is plan if you 

can what you want to buy, don’t 

rush in and buy the 6th white t- 

shirt that you will have sat in your 

drawer. Also plan the shops you 

want to hit, this way you won’t 

end up buying pieces in the 

wardrobe that you don’t need, 

before getting to the pieces you 

do want or need. You could end 

up spending more than planned. 

Rule No.2 – Do not 

panic! 

Don’t panic buy pieces, look at how much 

is and work out how much you are saving. 

Would you of purchased your required 

item on offer before the sale? If you didn’t, 

doesn’t mean you need it. Is it worth 

buying if it is only has the reduction of £1? 

Don’t panic buy! 

Rule No.3 – Shop Online 

Some brands have more in the sale online than in stores. Check this before you 

venture out into the cold and do this from the comfort of your own sofa with a cup of 

tea. 


Rule No.4 – Do it in Style 

Fancy something exclusive or designer? Shop in style which means queue in style. 

Did you know that the Harrod’s sale offer hot chocolate and blankets to the queues, 

you will also be entertained by their string quartet. 

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Rule No.5 - Remember to Eat & Drink 

Keep hydrated otherwise you might make unwise decisions with your purchases. 

Eating will energise you if you’re planning a big shop! 

Rule No.6 – Go Early 

This Boxing Day I got up early and hit the shops 

at 9am, there were less people around, no long 

wait at the fitting rooms, it’s almost tidy and the 

queues at the tills weren’t huge. Bliss! 

Rule No.7 – Man Up! 

Remember to take a man to carry your 

bags! 

Sarah Mckew 

Fashion & Features Editor 

© Sarah McKew 2014 


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Unique Beauty 

Winter Recovery…… 

I have been sampling some beauty goodies for you to try 

this winter. So whether it is to chase away the winter 

blues or prep your skin for the cold spell ahead I have tried 

and tested products to help you through. 

Need a Detox after the Christmas and New Year Parties? 

Or stressed following the Turkey preparation? Try the 

Lavender Herbal Bath Oil by Kneipp. Lavender is known 

for its balancing effects, providing relief from stress and 

combating fatigue. So if you want to lift your spirits and 

become energised a few drops of this in a warm bath is 

what you need. 

I loved the smell of the oil, it helped me unwind and 

refreshed the senses 

Fancy a bit of Luxury for 

Bathtime? Himalayan Detox Salts 

by Therapie Rogues O’Neil are 

best for fortifying the spirit. These 

pink salts calm stress and 

balance the energy flow and I 

found these were great to 

combat a restless night. These 

made me feel amazing and I 

highly recommend them to 

everyone 

Sarah Mckew 

Fashion & Features Editor 

© Sarah McKew 2014 


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Have you tried a Ritual yet? Well not quite a 

ritual but Rituals Hammam Delight Shower 

Foam. It’s a blend of aromatic and revitalising 

Eucalptus and Rosemary to refresh body, mind 

and soul. I have to admit I found the smell to 

over powering of Eucalptus, it certainly woke 

me up in the morning. 

Melt away with Merumaya Cleansing Balm. 

New to the Cleansing world this made in 

Britain cleanser claims to double cleanse by 

removing make up and actually cleaning 

your skin. This smells amazing and made 

my skin feel silky smooth. It removed all my 

make up without leaving stains on the towel. 


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Unique 

Testimonials 

Lee Harris from LNH Management Solutions - Accountancy 

www.lnh-management-solutions.co.uk 

T: 07411 962418 

I was referred to LNH Management Solutions when looking to setup 

a new business venture. I've been very pleased with the time Lee 

initially spent with me advising on the business structure and 

helping with all of the necessary set-up and registration 

requirements. Since this, Lee regularly keeps contact to ensure the 

business is running smoothly and has always been available to 

offer his support in a personal and approachable manner. I've been 

highly impressed with his services and would have no hesitation in 

recommending him to other small businesses. 

Clare Lewis, Tel-Smart Limited 

Katy Newman-Miller GGM Surfaces - Luxury Worktops 

www.gloucestershire-granite.co.uk 

T: 01242 460323 

"I regularly receive feedback that Katy and her team have 

transformed 

people's kitchens and bathrooms. Bathroom and kitchen 

companies that use her 

company have told me they do so as the project management 

is excellent, her 

quotes competitive and the finish is superb. They know their 

customers are in 

very safe hands and hence she is their preferred supplier. I 

would not hesitate 

to recommend Gloucestershire Granite" 

Heather McLennan Owner, TaxAssist Accountants, Cheltenham 

(business partner) 


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Cleevely Memorials on Prestbury Road 

www.cleevelymemorials.co.uk 

T: 01242 236236 

Dear Chris and Caroline, Thank you again for the 

outstanding service. As you know, I had a specific idea in 

mind which had some unusual features. I did not feel 

confident that the first company I approached could 

achieve the design I wanted after their repeated failure to 

provide a drawing to my specifications. In contrast you 

provided the drawing I needed quickly and efficiently 

which, together with your professional and caring 

approach, left me in no doubt about placing an order with 

you. 

My mother and I are delighted with the stone, and I know 

my father would have liked it. It's funny but it seems so 

appropriate for him, with its height, slim width and stylish 

features. I hope I can equal your high standards in the small 

planting area in front of the stone with my flowers. 

You both do such an important job and you do it extremely 

well. 

Best wishes Julia Wynn 

Deca Design Flooring - Quality Carpets & Flooring 

www.decadesignflooring.co.uk 

T: 01242 257857 

We will definitely use you again and recommend you to 

our friends in Slimbridge (as I have been doing already). 

The service and fitting from you was excellent, you 

have been the best fitter we have ever had. We will be 

back ! 

Dave & Jenni Carhart 


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Hollie Gazzard 

Fashion Event 


Unique Fashion & Culture Event 

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6:30pm Wednesday 4th February at Ange Noir 1 Crescent Place, 

Cheltenham 

You will bear witness to our first Annual Unique Fashion & Culture 

Event in Aid of Hollie Gazzard Trust. 

You will never have witnessed an evening like this before 

The Evening includes: 

Glass of Prosecco and Canapes on arrival 

Live DJ Set 

Local Fashion Designers showcasing their brands inc Tokyo 

Tattoo 

Magical Entertainment from Richard Parsons 

Live Music by Tommy Lewis ex Chip Shop Boy 

Hairdressing Extraganza not to be missed 

Showcase of Local Talent and local celebrities 

Nick Gazzard Presentation on Hollie Gazzard Trust 

Much More 

Costs: Minimum of £10 Donation to Hollie Gazzard Trust Click on 

http://holliegazzard.org/ Book your tickets in advance 

Maximum of 120 Tickets which are being sold on first come first 

serve basis. Tickets are Available on the Evening 

Event Sponsorship is also available 

Come and show your support for a great Local charity in Hollie 

Gazzard Trust 

See you at 18:30 on 4th February 

Email info@uniquemediagroup.co.uk with any queries 


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Emmaus 

Emmaus is a homelessness charity with a difference, providing more than just a bed for the night for people who 

have experienced homelessness and social exclusion. 

We provide a home for as long as someone needs it, as well as meaningful work in our social enterprise. This 

works to help to restore feelings of self-esteem and give our companions, as residents are known, the opportuni 

to regain control of their lives. 

How it works 

There are currently 25 Emmaus communities spread across the UK, providing a home and meaningful work to 

around 623 formerly homeless people. There are also a further seven groups working to establish new 

communities. We are working towards a target of being able to offer 750 companion places by 2017. 

Like any successful community, Emmaus is most successful when everyone makes a contribution, working 

together in the social enterprise to generate the funds that support themselves and others. 

Companions are expected to work for 40 hours per week, or to the best of their ability, in the charity's social 

enterprise and are required to sign off all benefits, with the exception of housing benefit, which is claimed to help 

to support the community. The intention is for each community to eventually become self-sufficient, supporting 

itself with the revenue it generates through its businesses. 

The community model has a huge impact on restoring self-esteem as companions take responsibility for keeping 

their community going, working to support themselves and others. 

Emmaus is not about giving hand-outs, it’s about providing an opportunity for each individual to work to 

overcome homelessness. This approach has been proven to produce long-term, sustainable results and, for 

many who have been stuck in a cycle of homelessness, offers the support they need to overcome this. 

Our impact 

For every £1 spent with Emmaus there is an £11 social, economic and environmental return on investment. 

This was the finding of a Social Return on Investment study carried out on behalf of Emmaus. The research 

showed that Emmaus can deliver a significant impact, with savings to the healthcare system, a reduction in crim 

reoffending and savings to the benefits bill. 

Read the full report here. 

Solidarity 

Solidarity is key to the Emmaus ethos, and means helping those less fortunate than yourself. Everyone at 

Emmaus, companions, staff, trustees and volunteers, is encouraged to carry out acts of solidarity. 

For companions in particular, this has a huge impact on their self-esteem, showing them the impact they as an 

individual can have on the lives of others and the value they can offer. 

Emmaus in the world 

Emmaus isn’t just in the UK, in fact it originally started in France in the 1940s. Since then Emmaus has grown in 

an international movement with more than 300 groups based in 36 countries across the world. 


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ty 

e 

to 


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Stef Thomas 

Five ways to kickstart your networking 

in 2015 

Do you get a lot of success from your business networking? Or 

do you go along and are never sure how to make it "work" for 

you? 

Do you watch the people who are making networking work for 

them and wonder what they do differently? 

This month, Stefan Thomas, author of Business Networking for 

Dummies gives us his ideas on five changes we can make whi 

1. You have to be there, regularly. If you make only one change to your networking in 2015 th 

do this. Plan your networking activity and be there. Don't think you can only turn up once or t 

a year when you need to make some sales. You're expecting people to want to buy when you 

want to sell. Life doesn't work that way round. 

Think about the furniture stores which advertise on telly. You know, the ones who have had a 

on since sometime in 1975! Why do you think they keep advertising week in week out? They 

have to be there at the moment when you start thinking of buying new sofa. 

They don't just pop up when they need to make some sales and neither should you. Be there 

consistently. Then you will be there when someone in the room needs your product or service 

2. Arrive with positive intent. What are you intending to 

get from this networking meeting? Are you 

approaching the meeting positively? Or are you just 

turning up and hoping for the best? 

At the very least turn up with a smile and enjoy the 

experience. I'm always amazed when people turn up to 

networking meetings with a face like a smacked arse 

and then wonder why everyone else responds in the 

same manner. 


3. Prepare. Most networking meetings have an introductions round - at 4Networking we 

call it the 40 Second round. This is your opportunity to engage with the other people in the 

room. Prepare it like you would any other marketing material. Write it down and, even 

better, record it on your smartphone to make sure it is the right length and that it sounds 

like you. 

You wouldn't "wing it" with any of your other marketing material. Don't do it here. 

20 

4. ALWAYS follow up. What happens when you leave the networking meeting? You 

check your 'phone. Wonder why you've got a missed call from your child's school, 

wonder why your best client has Emailed you and realise you're now running late for 

your next call. 

In short, you start to forget the conversations you had. And everyone else is the same. 

So you have the opportunity to be the one who stands out by always remembering to 

follow up. Call the people you have met and arrange to have a second, longer 

conversation with them. Don't wait for them to come to you. 

en 

wice 

sale 

5. Join up your networking with social media. You don't "get" Twitter or LinkedIn? Tough. 

It's too late to pretend that social media isn't going to affect business. You have the 

opportunity to be regularly in touch with your prospects on social media. You have the 

opportunity to remind them of your expertise. You have the opportunity to be there at 

exactly the moment when they realise they need your service. 

The things is, your competitors have that opportunity too. You may be better at what you 

do than your competitors. But they are better at keeping in touch on social media. Learn 

how to use it properly. Find someone in your networking group who can help you. But 

don't pretend you can do without it. 

. 

The world is joined up online now and the people who are truly benefitting are those who 

realise that face to face relationships are even more important than ever. Those who join 

up their real life and virtual relationships build the strongest connections and the most 

mutually profitable networking. 

Got any networking tips of your own? Share them 

with Stefan on Twitter @NoRedBraces or you can 

find him on LinkedIn, Google+, Facebook and 

Instagram. 

Stefan is the author of the Amazon bestselling 

Business Networking for Dummies and Network 

Director of 4Networking - running over 5000 

breakfast lunch and evening meetings in the UK 

every year. 

GET THE BOOK HERE 


21 

Unique 

Classifieds 

www.uniquemediagroup. 


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co.uk/unique-classifieds 


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Hollie Gazzard Trust 

Hope, passion & a life fulfilled 

EDUCATING RITA AT KINGS THEATRE GLOUCESTER (24 JANUARY) 

We are delighted that a performance at the Kings Theatre on Saturday January 24 by the Everyman 

Theatre's Professional company will be dedicated to the Hollie Gazzard Trust Willy Russell's play 

Educating Rita is a modern classic. It tells the story of hairdresser Rita, who feels that life has passed 

her by. She wants an education. But does Open University lecturer Frank have anything to teach her? 

Educating Rita is a hilarious, and often moving, story of a woman's determination to change her life. 

Tickets £10 from www.everymantheatre.org.uk 

THE MOTOWN AND SOUL SHOW, WALLS CLUB 

GLOUCESTER (31 JANUARY) 

We are proud to announce that two great 

professional artists will be performing at the 

Motown evening, Walls Club Gloucester. Diane 

Shaw will be delivering the wonderful sound of 

Motown and Northern Soul, and Nia will be paying a 

tribute to Whitney Houston. A few tickets still 

available at £12.50 from nick@holliegazzard.org 

SPRING QUIZ AT HATHERLEY MANOR (26 FEBRUARY) 

We are teaming up with 'Rugby for heroes' for a special quiz night at Hatherley Manor Hotel on 

Thursday February 26, 6:45pm meet and greet with a 7:00pm kick off. Teams can consist of up to 5 

players and costs £100 a team fee. The evening will be hosted by a Gloucester rugby player and there 

is a £250 cash prize and a curry buffet. To confirm your place please e-mail Sian Pryszlak at 

fundraising@holliegazzard.org. Team will be allocated on a first come first served basis. We look 

forward to your support and seeing you there. 


NEWS 

BELIEVE IN GLOUCESTER AWARDS 2014 

26 

Nick and Chloe attended the 2014 Believe in Gloucester Awards Ceremony held and Gloucester 

Rugby's Kingsholm stadium. 

HGT won the award for Best Community Project. Hollie's family wanted something positive to come 

out of the tragic loss by supporting trainee hairdressers. They also work with Increase the Peace to 

divert young people away from antisocial behaviour, gun and knife crime and gang association in 

Gloucester. The Trust also works with Gloucestershire Domestic Abuse Support Service to reduce 

the level of domestic abuse and improve the safety of victims and their families. 

Hollie's dad Nick said: "We are so humbled to be nominated let alone actually win. It sets off the 

year for us. "Bearing in mind what happened at the beginning of the year and what we are doing 

through the Trust now. It is all down to the community. "We can't thank the community enough for 

the support they have given us." 

HOLLIE-DAY HAIR AT GLOUCESTERSHIRE COLLEGE 

The Hollie-day Hair event was the latest way in which Gloucestershire college has worked with the 

trust since Hollie's tragic death earlier this year. Haircuts were on offer from Gloucestershire 

College students in return for donations to the Hollie Gazzard Trust. 

The level one hair and beauty students spent the afternoon styling hair of all lengths and shapes in 

return for a minimum donation of £1 to the charity. The Hollie-day Hair event was the latest way in 

which the college has worked with the trust since Hollie's tragic death earlier this year. 

The charity has provided financial support to aspiring hair and beauty students at the college. The 

Gloucester campus hosted the event, where the students offered curling, straightening, hair up, 

hair down and temporary hair colouring. 

Level 1 hair and beauty students, Level 5 salon managers and Level 3 marketing apprentices 

helped to organise the event. 

16 DAYS OF ACTION 

The 16 Days of Action started on the 25 November Elimination of Violence against Women and 

Girls day and came to an end on International Human Rights day, Wednesday 10 December. 

The Trust plaid an important role across the 16 days. 

The Trust were invited by Tewkesbury BC to open up a Healthy Relationship Pop in event at 

Innsworth Community Center. They attended the 'reclaim the night' March held in Cheltenham on 

the same day that was attended by over 500 people. Nick then spoke at a 'Domestic Abuse: 

Everyone's Business' Masterclass organised by Safer Gloucester. Nick then spoke at 'Domestic 

Abuse and Stalking' Masterclass organised by: University of Gloucestershire, Hollie Gazzard Trust, 

Gloucestershire Police and Cheltenham Borough Council. Nick and Chloe were also invited 

Tewkesbury BC to the council offices where they had a stand and spoke to various agencies in 

attendance. Finally, Gloucester Cathedral was lit up in purple in memory of Hollie on 10 December 

to mark the end of the 16 days. 

BBC GLOUCESTERSHIRE CHRISTMAS CELEBRATION AT GLOUCESTERSHIRE CATHEDRAL 

A big thank you to our friends at BBC Gloucestershire who raised £1350 from the retiring collection 

at the annual Christmas celebration at Gloucestershire Cathedral. This will be split between the 

two chosen charities, HGT and SANDS. Thank you to all those that attended and contributed 

Hope, passion & a life fulfilled 


27 

@Chelt52 

What is @Chelt52? 

A social project to share a different bit of 

Cheltenham each week... 

...and unearth the town's hidden gems! 

@Chelt52 is a rotation curation social media account; which means the account rotates 

spokesperson each week, inviting different people to become the ‘voice’ of Cheltenham. 

Every week for 52 weeks, a Cheltenham tweeter takes over the @Chelt52 Twitter account and 

shows the world what their Cheltenham is about – and what they contribute to the town. Each 

Monday a new person takes charge of the account and shows a different side to the town. 

Individuals, businesses and organisations in and around Cheltenham are given the opportunity to 

have their say on why they think our town is great. 

Our intention since we started @Chelt52 has been to collate a wide range of participants that can 

portray the diverse lifestyles that make Cheltenham unique. We’ve invited individuals, 

organisations, causes and businesses to help us ‘compere’ a fun range of social media-loving 

Cheltonians. 

@Chelt52 now enters its second year after a very successful inaugural first year. We are looking to 

grow the project even more and become recognised as a ‘go-to’ place to learn more about the area 

@Chelt52 is organised by Liam McKinnon and Sophie Fryer 

Follow @Chelt52 on Twitter 

Like @Chelt52 on Facebook 

Join @Chelt52 on LinkedIn 

What is ‘rotation curation’? 

Rotation curation - also #RotationCuration - is the concept of rotating the spokesperson on a broad 

scoped social media account. Such a scope can be a location, a country, an organisation, a group, 

and so on. The concept is prominent on Twitter. 


Why get involved? 

Our project is a great place for individuals, organisations and businesses to meet new people, spread the 

word about what they do and interact with a whole new audience. 

Taking a week on @Chelt52 is particularly great for independent organisations who may not have a large 

Twitter following, as our 9,000 strong account is a great place to get a message out to a large Cheltenhambased 

audience. 

We have found that many people have discovered new places and things to do through @Chelt52, and we 

have unearthed many of the town’s ‘hidden gems’. Businesses can create potential leads for new customers 

after a week on the account. 

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The stats 

52 weeks 

52 tweeters 

140 characters 

9,473 followers 

. 

Testimonials 

"I love my adopted home town and think it’s a great way for others to find about more about the area from a 

personal perspective!" - Vince Freeman 

"Getting involved with @Chelt52 gives us the chance to give an insight into just some of the wide range of 

work we are doing in Cheltenham” - Gloucestershire Constabulary 

"Obviously I love Cheltenham and I think this campaign is a fantastic way of highlighting what an interesting 

and unique town it is” - Martin Horwood MP 

"We love Twitter, we love Cheltenham and this seemed to be that combination realised!" - Thrill Collins 

“We took part in @Chelt52 back in July and we had a fantastic time interacting with local people and 

businesses. It is a fantastic initiative that shows connective marketing at its best” - Contemporary Cake 

Designs 

"Chelt52 is a fantastic way to expose our brand to people who may not have previously stumbled upon us" - 

Silverball PR 

Advertising opportunities 

We have an opportunity for organisations and businesses to become @Chelt52 Associates and advertise on 

our website. 

For only £100, brands, businesses and organisations can feature on an 'Associate' page of our website for 

the year. This will include their logo, a description of their services and a link to their website. 

You don’t have to take part in the account to advertise with @Chelt52. If you would like to discuss advertising 

with us, please contact hello@cheltenham52.co.uk. 

All money spent on advertising will go straight back into marketing our project – we want to get our message 

out to as many people as possible! 

Year One Highlights 

In the first year of the project, we were joined by notable names such as Martin Horwood MP, Vince Freeman 

(The Voice), Gloucestershire Constabulary, Ellenborough Park, Thrill Collins, GlosCol and Cheltenham Town 

Ladies FC. 

Year Two – Look out for... 

Each and every one of our tweeters in year two of the project will be able to share something special! 

Look out for Miss Cheltenham: Sophie Smith (week 3), Cheltenham Playhouse (week 16), All Golds Rugby 

(week 21), Regent Arcade (week 35), Comedy Festival (week 38) and the Lit Fest (week 40). 

For the full line-up, see www.cheltenham52.co.uk. 


29 

Don’t Miss This Business People... 

Wednesday 06:45 - 08:30am 

Longford Inn, Gloucester GL2 9BE 

NEXT MEETINGS: 

14th January - 28th January 

http://www.uniquecheltenham.co.uk/unique-networking 

Unique Business Networking offers local business owners: 

#RealBusinessRelationships #RealBusinessSupport 

#RealBusinessIntroductions 

Costs: Only £10 to Visit including Full English Breakfast 

If you want to know more about Unique Business Networking 

Call Steve Taylor on 07731 899854, or just turn up at either venue with 

plenty of Business Cards, 60 Seconds elevator speech and a smile 

To book your seat click on http://www.uniquenetworking.co.uk 


30 

Premium Package Benefits 

1)Inclusion in Unique Cheltenham Digital 

Magazine which is shared, posted and tweeted 

on Twitter, Facebook and LinkedIn. Unique 

encourages reader interaction with the magazine 

to increase sharing the magazine with friends 

and family. 

2)The ability to download your business video 

into your advert in Unique Cheltenham Magazine 

and Website directory listing (Increase reader 

interaction) 

3)Unique Cheltenham posts/tweets about your 

business every week. You just supply us with the 

scripts you want or testimonials and we will 

increase awareness of your business and how 

you are unique. 

8)Customer Testimonial Page in Unique 

Cheltenham Magazine and Website. Added 

Kudos for your brand and additional advertising. 

9)Maximum of two same business types able to 

advertise in Unique, this will keep a level of 

healthy competition and high quality for 

customers. 

Rates 

Premium Package including all benefits£99 per 

month 

Advertising in Unique Magazine only£69 per 

month 

Design and ad creation where required £89 

Video Creation £249 per video 

4)Three Month’s Membership of a business 

Special Offer - 

networking meeting and attend twice a month - 3 Mths advertising for the price of 2 Mths £198 

Worth £210 (Minimum Three Month Advertising 

total (£297 RRP) 

Commitment). Meet up with other business Total amount due in advance confirms your 

owners and build your network of contacts. 

booking i.e £198 

5)Business category listing on Unique 

Cheltenham website which includes a link to 

your website. Increase your web traffic and 

Google ranking. 

6)We encourage advertisers to use a Unique 

Reference Number in their advert for your 

customer to quote or specific Unique only 

Special offers so you can measure the success 

of your advert with Unique. 

7)Unique carry out monthly Customer 

Satisfaction Surveys on two of your customers. 

The benefit is that it shows to your customers 

that you care about your levels of service and 

the results can also be posted on our 

Testimonial Page. 

Amazing Special Offer Ends : 31st March 2015 

Terms of business: All advertising is paid in 

advance to confirm booking of advertising 

Steven Taylor 

Unique Publications 


info@uniquemediagroup.co.uk 

Twitter: @UniqueMediaCo 

M: 07731 899854 

T: 01242 699752 

Company Registration No: 08558830 


31 

UniqueFinancial 

CLAIMING VAT ON PRE-REGISTRATION EXPENDITURE 

VAT is an administrative minefield for accountants, let alone business owners. 

However a very important piece of favourable VAT legislation that all business owners should be 

aware of is the entitlement to reclaim VAT on some of their expenditure made before they became 

registered. Of course you must make sure that both the business and the entity are the same one that 

made the original purchase (i.e. the business has not changed from a sole trade to a company). 

There are different rules that apply however to the purchase of goods and the purchase of services. 

VAT on the Purchase of Pre-Registration Goods 

Businesses can reclaim VAT on the purchase of goods prior to registration providing that the goods 

were purchased within the four years prior to the date of registration, and they fall within one of the 

below categories: 

1. The goods purchased will result in a sale/supply on which the business will be able to charge 

VAT (i.e. the goods haven’t been used, sold or consumed at the date of registration). A good example 

would be a builder who has a number of building materials in stock at the point of registering for VAT. 

These materials in stock would be expected to be used on a future sale which will be charged VAT, an 

therefore the original VAT on the purchase of the materials can be reclaimed. 

2. VAT can also be reclaimed on goods which were purchased and used prior to registration, as 

long as they continue to be used after registration to contribute in generating sales/supply on which 

the business will be able to charge VAT. Examples of this would typically be capital assets such as 

vans, plant/machinery, computer equipment, etc. Despite being used prior to the registration, you can 

still recover 100% of the original VAT on the purchase. 

VAT on the Purchase of Pre-Registration Services 

It is extremely difficult to be able to prove whether a service paid for prior to registration has resulted 

in a service provided to the business after registration. Therefore the rules for reclaiming VAT on the 

purchase of services prior to registration only allow for purchases up to six months prior to the date o 

registration. 

Written by Lee Harris from LNH Management Solutions @LNH_Management 

www.lnh-management-solutions.co.uk/

32 

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33 

What's On in Janaury..... 

New Years Day at Cheltenham Racecourse 

Thursday 1 January 2015 

Racing at Cheltenham 

Wash away those New Year’s Eve cobwebs with racing at Cheltenham on New Year’s Day. 

One of the most relaxed racedays of the year, the combination of racegoers enjoying the final part of the Christmas break 

as well as some cracking racing is a great way to round off the holiday. 

Children under 18 receive free entry on New Year’s Day and to keep the little ones happy, there will be added entertainme 

on offer. With activities such as face painting, colouring, a kids show, balloon modelling and personal appearances at 

intervals from Peppa Pig in the family zone, the day is guaranteed to be just as fun for the little ones as it is the grownups!* 

Tickets for New Year’s Day start at just £12 in the Best Mate enclosure and £25 in the Club/Tattersalls enclosure. 

*Kids Zone only available in the Tatts/Club enclosure and not the Best Mate enclosure. 

For further information 

New Years Day at Cheltenham Racecourse 

Where : Cheltenham Racecourse, Prestbury Park, Cheltenham GL50 4SH 

Date : Thursday 1 January 2015 

Time : Gates open 10.30am, first race at 12.15pm 

Tickets/Admission : From £12 

Contact phone : Ticket sales: 0844 5793003 

Beatlemania at the Everyman Theatre 

Friday 16 January 2015 

The BEATLEMANIA show superbly recreates the legendary live 

performances of The Beatles from their 'moptop' roots, through the 

psychedelia of Sgt. Pepper then on to the final years of Abbey Road and 

Let It Be.Firmly established as one of the finest tribute acts in the world, 

BEATLEMANIA have performed for stars such as David and Victoria 

Beckham, Sir Richard Branson, Madonna and more. 

Where : Everyman Theatre, Cheltenham, Gloucestershire GL50 1HQ 

Date : Friday 16 January 2015 

Time : 7.45pm 

Tickets/Admission :£22.50 

Contact phone : Box office: 01242 572573 


Brass Monkey Swim at Cheltenham Lido 

Sunday 4 January 2015 

34 

A tough sporting challenge at Sandford Parks Lido only for the most 

hardy of swimmers. 

This is a swimming race over two distances 500m (10 lengths) and 1km 

(20 lengths). The water of the main pool will be filtered, circulated and 

chemically dosed but the temperature will be extremely cold. It is 

mandatory that all competitors must wear a winter wetsuit and silicon 

hat for this event with boots and gloves a suggested addition. 

It is recommended that only seasoned experienced winter swimmers 

who are acclimatised to swimming in very cold water take part. The 

event will be cancelled if the pool is iced over and entry fees refunded. 

nt 

The event is run for the benefit of Sandford Lido Ltd (charity 

#1052203). 

Where : Sandford Parks Lido, Keynsham Road, Cheltenham, GL53 7PU 

Date : Sunday 4 January 2015 

Start times: Between 11am and 1pm 

Tickets/Admission : TBC £15 for 500m race, £20 for 1km race 

Contact phone : 01242 524430 

Ali Baba & the 40 Thieves at The Bacon 

Theatre, Cheltenham 

Wednesday 21 - Sunday 25 January 2015 

Pantomimes at The Bacon Theatre 

Promenade Productions proudly present their annual family panto. 

A traditional panto that the whole family will enjoy. 

SPECIAL OFFER: All tickets £10 on Wednesday & Thursdays 

Ali Baba & the 40 Thieves at The Bacon Theatre, Cheltenham 

Where : The Bacon Theatre, Dean Close School, Shelburne Road, 

Cheltenham, GL51 6HE 

Date : Wednesday 21 - Sunday 25 January 2015 

Time : 7 - 9.30pm with Saturday and Sunday matinees at 2.30 

Tickets/Admission : £10 - £16 available from Showcase 01242 

224144 

Please let us know about your Cheltenham events or happenings, 


35 

Unique Football 

The Robins @CTFCofficial 

Oh dear......the axe rather surprisingly fell on Mark Yates tenure with Cheltenham Town, I thought he 

was hanging on in there but Keith Baker decided that a change is for the best. 

"It was the most difficult decision I've had to make in my time here," chairman Paul Baker said in a 

statement on Yates' sacking. 

Birmingham-born Yates played 230 games for the club between 1999 and 2004, scoring 22 goals, 

captaining the side under Steve Cotterill when they won the 2002 play-off final against Rushden & 

Diamonds to earn promotion to the third tier. 

He then returned from Kidderminster Harriers as manager in December 2009 after Martin Allen left 

by mutual consent. 

The Robins reached the League Two play-offs in 2011-12 and again the following season, but 

Yates was unable to emulate Cotterill and John Ward, who led them to promotion to League One in 

2006-07. 

His final match in charge was a 4-1 home defeat by Wycombe on Saturday. 

"Mark was understandably very upset and I was too," Baker's statement continued. 

"Everybody who knows him will have a lot of sadness with the decision we've had to take, but we 

have to look after the business and look at results and performances. 

"Something is not quite right and the manager has to take responsibility." 

So Paul Buckle was wheeled into The Whaddon Road hot seat, he is ex boss of Luton Town and 

Bristol Rovers but had been working as a Technical Director in the United States. 

Paul Buckle stated on BBC Sport: 

"It's been a whirlwind 24 hours, that's for sure. 

"Things have moved very quickly. I had other offers in the States, when I made my mind up to go 

back into management, but after speaking to the chairman this job moved right to the top of the list. 

"I knew in my gut that this was right."

36 

So far so good for Mr Buckle with three 1 – 1 draws and a 1-0 loss against Dover in the FA Cup is 

not a bad start so far considering we were letting in loads of goals in the previous four games at 

end of Mark Yates tenure. We are hoping by the time you read this that we are celebrating with 

six point as Cheltenham go away to Exeter on Boxing Day and Newport at home on 28th 

December. 

Keep fighting and Come on You Robins ?

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Unique Magazine January 2015

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