Unique Magazine January 2015
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Why get involved?<br />
Our project is a great place for individuals, organisations and businesses to meet new people, spread the<br />
word about what they do and interact with a whole new audience.<br />
Taking a week on @Chelt52 is particularly great for independent organisations who may not have a large<br />
Twitter following, as our 9,000 strong account is a great place to get a message out to a large Cheltenhambased<br />
audience.<br />
We have found that many people have discovered new places and things to do through @Chelt52, and we<br />
have unearthed many of the town’s ‘hidden gems’. Businesses can create potential leads for new customers<br />
after a week on the account.<br />
28<br />
The stats<br />
52 weeks<br />
52 tweeters<br />
140 characters<br />
9,473 followers<br />
.<br />
Testimonials<br />
"I love my adopted home town and think it’s a great way for others to find about more about the area from a<br />
personal perspective!" - Vince Freeman<br />
"Getting involved with @Chelt52 gives us the chance to give an insight into just some of the wide range of<br />
work we are doing in Cheltenham” - Gloucestershire Constabulary<br />
"Obviously I love Cheltenham and I think this campaign is a fantastic way of highlighting what an interesting<br />
and unique town it is” - Martin Horwood MP<br />
"We love Twitter, we love Cheltenham and this seemed to be that combination realised!" - Thrill Collins<br />
“We took part in @Chelt52 back in July and we had a fantastic time interacting with local people and<br />
businesses. It is a fantastic initiative that shows connective marketing at its best” - Contemporary Cake<br />
Designs<br />
"Chelt52 is a fantastic way to expose our brand to people who may not have previously stumbled upon us" -<br />
Silverball PR<br />
Advertising opportunities<br />
We have an opportunity for organisations and businesses to become @Chelt52 Associates and advertise on<br />
our website.<br />
For only £100, brands, businesses and organisations can feature on an 'Associate' page of our website for<br />
the year. This will include their logo, a description of their services and a link to their website.<br />
You don’t have to take part in the account to advertise with @Chelt52. If you would like to discuss advertising<br />
with us, please contact hello@cheltenham52.co.uk.<br />
All money spent on advertising will go straight back into marketing our project – we want to get our message<br />
out to as many people as possible!<br />
Year One Highlights<br />
In the first year of the project, we were joined by notable names such as Martin Horwood MP, Vince Freeman<br />
(The Voice), Gloucestershire Constabulary, Ellenborough Park, Thrill Collins, GlosCol and Cheltenham Town<br />
Ladies FC.<br />
Year Two – Look out for...<br />
Each and every one of our tweeters in year two of the project will be able to share something special!<br />
Look out for Miss Cheltenham: Sophie Smith (week 3), Cheltenham Playhouse (week 16), All Golds Rugby<br />
(week 21), Regent Arcade (week 35), Comedy Festival (week 38) and the Lit Fest (week 40).<br />
For the full line-up, see www.cheltenham52.co.uk.<br />
www.uniquemediagroup.co.uk
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