MKT 438 UOP Assignments,MKT 438 UOP Entire Class,MKT 438 UOP Full Class
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<strong>MKT</strong> <strong>438</strong> Week 5 Team Assignment Final Paper And Presentation<br />
<strong>MKT</strong> <strong>438</strong> Week 5 Team Assignment Final Paper and Presentation<br />
Write a 3,750- to 4,500-word paper integrating revised versions of your previous<br />
Learning Team <strong>Assignments</strong>. Include the following elements in your PR<br />
Campaign:<br />
• An executive summary<br />
• An analysis of the relationship between the PR Campaign and marketing within<br />
the integrated marketing communications program of the organization<br />
• An analysis of the impact of ethical considerations<br />
• An analysis of the impact of technology considerations<br />
• Globalization considerations<br />
• A crisis management plan<br />
• A budget: Based on the Virtual Organization previously selected, allocate the<br />
resources using the annual budget level as provided by faculty.<br />
• Strategies to evaluate the effectiveness of the campaign<br />
Format your paper and presentation consistent with APAguidelines.<br />
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<strong>MKT</strong> <strong>438</strong> Week 5 Final Exam Questions<br />
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<strong>MKT</strong> <strong>438</strong> Week 5 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 5 DQ 3<br />
How has globalization, technology, and diversity affected PR in the past five<br />
years?<br />
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<strong>MKT</strong> <strong>438</strong> Week 5 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 5 DQ 2<br />
How can the power of PR influence and change your point of view? Is this ethical?<br />
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<strong>MKT</strong> <strong>438</strong> Week 5 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 5 DQ 1<br />
How has technology impacted the dissemination of information to global publics?<br />
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<strong>MKT</strong> <strong>438</strong> Week 4 Team Assignment Public Relation Campaign Progress<br />
Report Presentation<br />
<strong>MKT</strong> <strong>438</strong> Week 4 Team Assignment Public Relation Campaign Progress<br />
Report Presentation<br />
Prepare a 5- to 7-minute oral Progress Report Presentation accompanied by 8 to 10<br />
Microsoft® PowerPoint® slides illustrating the work completed on your PR<br />
Campaign up to this point.<br />
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<strong>MKT</strong> <strong>438</strong> Week 4 Individual Assignment Effective Communication Case<br />
Study Analysis<br />
<strong>MKT</strong> <strong>438</strong> Week 4 Individual Assignment Effective Communication Case<br />
Study Analysis<br />
Select one of the following case studies located in The Practice of Public Relations<br />
or a case study assigned or approved by faculty:<br />
• The Tylenol Murders, Ch. 2<br />
• Exxon Corporation’s Bad Good Friday, Ch. 5<br />
• The Katrina Kalamity, Ch. 13<br />
• Wendy’s Fingers a Hoaxer, Ch. 19
Write a 1,050- to 1,400-word case study analysis in which youevaluate the<br />
effectiveness of communication between an organization and its publics. Evaluate<br />
the effectiveness of the communication between the organization and its intended<br />
public(s) in the case study, including the following:<br />
• Identify the different publics involved in the case study. Differentiate between the<br />
internal and external publics involved. What impact did the communications have<br />
on the intended public(s)? Could the message have been communicated more<br />
effectively? How?<br />
• Identify the different PR communication tools and techniques that were used to<br />
inform, influence, and motivate the public(s) in the case. Evaluate the benefits and<br />
risks of using these tools. What other tools would you have used?<br />
• If this crisis were to occur today, how would new technologies, such as the<br />
Internet, affect this case? Because of the recent globalization of markets, would the<br />
outcome of this case be different if the events occurred today?<br />
Format your analysis consistent with APA guidelines<br />
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<strong>MKT</strong> <strong>438</strong> Week 4 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 4 DQ 3<br />
Read the case on the Exxon Valdex. What do you see as the top PR problems from<br />
this case and what would you do differently if you were in the PR department?<br />
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<strong>MKT</strong> <strong>438</strong> Week 4 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 4 DQ 2<br />
What potential effects can a crisis have on an organization? Explain your answer.<br />
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<strong>MKT</strong> <strong>438</strong> Week 4 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 4 DQ 1<br />
Why is it important to integrate anticipated crisis responses in an organization’s<br />
proactive PR planning?<br />
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<strong>MKT</strong> <strong>438</strong> Week 3 Team Assignment Public Relations Campaign Strategy<br />
Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 3 Team Assignment Public Relations Campaign Strategy<br />
Paper<br />
Write a 1,250- to 2,000-word paper in which you recommend strategies to build<br />
media relations and generate publicity for the organization selected in Learning<br />
Team Meeting One. Address the following in your Strategy Paper:<br />
• List objectives for the PR Campaign.
• Identify the organization’s publics.<br />
• Identify the risks in the strategy.<br />
• Write a media release and create a media distribution list for themedia release.<br />
• Develop a tactical plan utilizing at least five of the following PR tools:<br />
o Event planning<br />
o Open house<br />
o Press conference<br />
o Community event<br />
o Sponsorship<br />
o Corporate newsletter—internal or external<br />
o Direct mail<br />
o Internet or intranet<br />
o Promotional items<br />
o Promotions—sweepstakes<br />
o Spokesperson<br />
• Evaluate the business implications of your PR Campaign.<br />
Format your paper consistent with APA guidelines.
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<strong>MKT</strong> <strong>438</strong> Week 3 Individual Assignment Functions Of Public Relation Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 3 Individual Assignment Functions of Public Relation Paper<br />
Write a 1,050- to 1,400-word paper in which you complete the<br />
following:<br />
• Explain the organizational and societal functions of PR.<br />
• Identify an issue within that organization that would have both<br />
organizational and societal implications.<br />
• For that organization, explain how you would address both the<br />
organizational and societal audiences.<br />
Format your paper consistent with APA guidelines.<br />
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<strong>MKT</strong> <strong>438</strong> Week 3 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 3 DQ 3<br />
How critical is the internal communications process in PR? Explain.<br />
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<strong>MKT</strong> <strong>438</strong> Week 3 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 3 DQ 2<br />
What is your organization’s relationship with the local, regional, national, and<br />
global media? How does it impact your organization’s PR coverage?<br />
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<strong>MKT</strong> <strong>438</strong> Week 3 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 3 DQ 1<br />
What PR tools are critical in building long-term relationships an organization’s<br />
publics? What are the advantages and disadvantages of these tools?<br />
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<strong>MKT</strong> <strong>438</strong> Week 2 Team Assignment Public Relations Campaign Overview<br />
Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 2 Team Assignment Public Relations Campaign Overview<br />
Paper<br />
Resources: University Library, Internet, and the Virtual<br />
Organizations can be found on the student website at<br />
http://ecampus.phoenix.edu
Select a PR scenario from the following list:<br />
An organization is planning to introduce a new product or<br />
service in another country.<br />
An organization wants to position itself as a leader in embracing<br />
diversity in the workplace.<br />
An organization is experiencing security issues associated with<br />
operating on the Internet.<br />
An organization is moving one of its manufacturing facilities to<br />
another country to maximize labor cost reductions.<br />
An organization is re-evaluating its current PR policies and<br />
strategizing future PR campaigns. It is trying to utilize both good<br />
corporate citizenship (goodwill) and crisis management (ill-will)<br />
PR approaches.<br />
Select one of the Virtual Organizations that operates in your<br />
selected scenario. This organization will be the basis for your PR<br />
Campaign.<br />
Attain your instructor’s approval before starting this project.
Prepare a 1,050- to 1,750-word detailed outline of your campaign<br />
addressing the following:<br />
• Identify the selected organization’s PR issues based on your<br />
selected scenario.<br />
• Identify your target audience for the PR Campaign.<br />
• Discuss ethical implications related to the PR issues.<br />
• Develop a market research plan to support your PR Campaign<br />
strategy development.<br />
• Analyze how the PR Campaign will affect the marketing function<br />
of the organization.<br />
• Analyze the similarities and differences between proactive and<br />
reactive PR.<br />
Format your paper consistent with APA guidelines.<br />
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<strong>MKT</strong> <strong>438</strong> Week 2 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 2 DQ 3
How would PR research impact a PR team? Give an example.<br />
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<strong>MKT</strong> <strong>438</strong> Week 2 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 2 DQ 2<br />
At what stage of the PR campaign should evaluation occur? Explain your<br />
answer. What are three types of evaluation techniques used in PR? What are<br />
examples of each?<br />
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<strong>MKT</strong> <strong>438</strong> Week 2 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 2 DQ 1<br />
What are some positive and negative aspects of publicity?<br />
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<strong>MKT</strong> <strong>438</strong> Week 1 Individual Assignment Defining Public Relation Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 1 Individual Assignment Defining Public Relation Paper<br />
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in your paper:<br />
Explain your personal definition of PR and definitions from three different sources,<br />
such as the Public Relations Society of America, textbooks, and so forth.<br />
Compare and contrast these definitions in your paper.<br />
Explain why you think there are so many different definitions of PR.<br />
Prepare to discuss this assignment in class.<br />
Format your paper consistent with APA guidelines<br />
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<strong>MKT</strong> <strong>438</strong> Week 1 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 1 DQ 3<br />
What role does PR play in your organization? Explain your answer.<br />
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<strong>MKT</strong> <strong>438</strong> Week 1 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 1 DQ 2<br />
Which PR communication tool do you feel is the most effective? Why?<br />
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<strong>MKT</strong> <strong>438</strong> Week 1 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 1 DQ 1<br />
Should a company be concerned with public opinion? Why or why not?<br />
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<strong>MKT</strong> <strong>438</strong> Complete Course<br />
<strong>MKT</strong> <strong>438</strong> Complete Course<br />
<strong>MKT</strong> <strong>438</strong> Week 1 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 1 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 1 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 1 Individual Assignment Defining Public Relation Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 2 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 2 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 2 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 2 Team Assignment Public Relations Campaign Overview<br />
Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 3 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 3 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 3 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 3 Individual Assignment Functions of Public Relation Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 3 Team Assignment Public Relations Campaign Strategy<br />
Paper<br />
<strong>MKT</strong> <strong>438</strong> Week 4 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 4 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 4 DQ 3
<strong>MKT</strong> <strong>438</strong> Week 4 Individual Assignment Effective Communication Case<br />
Study Analysis<br />
<strong>MKT</strong> <strong>438</strong> Week 4 Team Assignment Public Relation Campaign Progress<br />
Report Presentation<br />
<strong>MKT</strong> <strong>438</strong> Week 5 DQ 1<br />
<strong>MKT</strong> <strong>438</strong> Week 5 DQ 2<br />
<strong>MKT</strong> <strong>438</strong> Week 5 DQ 3<br />
<strong>MKT</strong> <strong>438</strong> Week 5 Final Exam Questions<br />
<strong>MKT</strong> <strong>438</strong> Week 5 Team Assignment Final Paper and Presentation<br />
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