05.03.2013 Aufrufe

Referenzen - Matthias Floedl Corporate Communication

Referenzen - Matthias Floedl Corporate Communication

Referenzen - Matthias Floedl Corporate Communication

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KundenMagazin<br />

nespresso<br />

ahead Media<br />

•Ko-Konzept<br />

•FotoproduKtion<br />

A Magazine for<br />

Life’s Precious<br />

Moments<br />

02/04<br />

4.50<br />

SFR 6.80<br />

•umsetzung www.nespresso.com<br />

04<br />

28<br />

ENTRE NOUS<br />

Lou Doillon im Spiegelbild:<br />

Als Jane Birkins Tochter<br />

erlebte sie eine aufregende<br />

Vergangenheit – jetzt<br />

hat sie als Schauspielerin<br />

eine strahlende Zukunft.<br />

Ein exklusives Interview<br />

in Paris.<br />

CONTENTS<br />

TRAVEL & MORE<br />

20<br />

SANDONA<br />

HOMEBASE<br />

08<br />

10<br />

NEO<br />

Die neue Nespresso-<br />

Maschine Nespresso Essenza<br />

– für eine neue Generation<br />

von Kaffeeliebhabern<br />

GREAT MOMENT<br />

Das komplette Lounge-<br />

Tagesprogramm<br />

36<br />

24<br />

MAIL ORDER<br />

Nespresso-Geschenke<br />

für Ihre Liebsten –<br />

oder für Sie selbst<br />

PHOTOGRAPHER: FAUSTO GIACCONE/ ANZENBERGER EDITOR: PILAR LOZANO<br />

Coffee life. Colombian state affairs may be rocking the boat, but the people’s<br />

trust in their lifelong relationship with coffee is unshaken. Meet the real coffeeaficionados<br />

at home with their favourite bean.<br />

“When God created the world, he made this the place for coffee<br />

growing. These mountains have everything just right for the<br />

crop: the climate, the people and the light”. A weather-beaten<br />

coffee-grower, Luis Bernardo Montes, says this with conviction<br />

and pride, as he surveys a sea of coffee from the top of La Paz<br />

mountain in Chinchiná, Caldas department. From where he<br />

is standing coffee plantations can be seen all around. From far<br />

away the new shoots look like enormous cabbages spaced out<br />

centimetres apart along the land; when they are a year old, they<br />

look as though someone had drawn an ink outline along the<br />

furrows; the older, dense coffee plantations are deep green in<br />

colour. The land is steep, hemmed in to the east by the foothills<br />

of the central range. On the side of one of the mountains, which<br />

rise up one after the other, virtually blending into each other,<br />

one can make out the buildings in Manizales, the capital city of<br />

NEO<br />

Der neue Romeo<br />

MOTION<br />

Gewinn für alle: der<br />

neue America’s Cup<br />

PLEASURE GUIDE<br />

Wir entkorken für Sie<br />

die Geschichte des<br />

Schaumweins.<br />

FOOD FOR THE MOMENT<br />

Romeo und Julia im Kampf<br />

der Geschmäcker<br />

Colombians and their<br />

coffee is a marriage made<br />

in heaven: The ideal climate<br />

for creating the finest quality<br />

coffee, not only in terms<br />

of weather. Everyone’s lives<br />

are touched by coffee culture<br />

– especially in the rural<br />

areas.<br />

76<br />

SOLO<br />

Sechs Designer beim Loungen<br />

14<br />

64<br />

Caldas department. To one side, mist permitting, the clear, white<br />

cone of the snow-capped Ruiz mountain stands out, 1,620m tall.<br />

Manizales, Chinchiná, sheltered in a little valley, and Palestina,<br />

clinging onto another hillside. At the beginning of the year,<br />

there is enough sun here for the flowers to grow. In February,<br />

the countryside looks like a scented cotton field. The rains in<br />

March, April and May swell the beans and in September, the rain<br />

again allows the ‘big’ harvest to be gathered. The coffee growers<br />

in other parts of the country say, with a touch of envy, that this<br />

region “has bought all of the downpours”.<br />

The traditional buildings add the finishing touches to the<br />

picture postcard scenery viewed from La Paz mountain. They<br />

are two-storey houses with tiled roofs, adobe walls and wide,<br />

circular corridors. These estates date back many years. The<br />

48<br />

7.00 AM /05<br />

05<br />

29<br />

36<br />

74<br />

LOU<br />

DOILLON<br />

LOUNGE<br />

FEELING<br />

From left to right: Top, skirt<br />

and bag by Louis Vuitton.<br />

Dress by Cacharel, shoes<br />

by Marc Jacobs, hat by<br />

Mühlbauer. Top by Cacharel,<br />

jeans by Levi’s, bag by Anna<br />

Sui. Dress by Joseph, necklace,<br />

bronze bag, and blue<br />

high heels all by Gucci.<br />

GREAT MOMENT<br />

AFTER SHOPPING The time: Saturday noon. The location: a cosy coffee lounge in the heart of the city. The<br />

atmosphere: so condensed it’s almost palpable – a mixture of goldrush feel and dizzying, vibrant euphoria. The US-Americans<br />

recommend this mood specifically for people suffering from boredom or depression and snappily refer to it as “retail therapy”<br />

(i.e. unrestrained shopping). The most efficient way to quickly reach this state of euphoric bliss is to surround oneself with a few<br />

good female friends; empirical data supports the opinion that they are unlikely to tell you that you already have an exact copy<br />

of it in your wardrobe. If the therapy is followed by a Latte Macchiato it is likely that the blissful state can even be prolonged a<br />

while. That’s how innocent ecstasy can be – d’ya hear that, gentlemen?<br />

Soundtrack: Something playful, preferably French. Une diseuse, like Coralie Clement (d’aujourd’hui) or Sylvie Vartan<br />

(d’antan). Or something timeless, such as by the late great Serge Gainsbourg. Or at least his spiritual son,<br />

Benjamin Biolay and his muse Chiara Mastroianni.<br />

PHOTOGRAPHER: STEFAN BADEGRUBER<br />

ASSISTANT: JÜRGEN PLETTERBAUER STYLING:<br />

CLAUDIA SCHÜTZENHÖFER HAIR & MAKE UP:<br />

SANDRA HAIDEN USING PRODUCTS FROM SEBAS-<br />

TIAN MODELS: VERENA / BODY AND SOUL, VIERA,<br />

FLORENCE, SILVIA, ADRIAN, PATRICK / NEXT<br />

COMPANY LOCATION: NESPRESSO BOUTIQUE<br />

BAR, RESIDENZSTRASSE 19-20, 80333 MUNICH,<br />

WWW.NESPRESSO.COM<br />

Woody notes enhance coffee’s roasted flavours<br />

and offer added density and mildness.<br />

Couture Cuisine<br />

Designer Lounge<br />

Champagne Guide<br />

Lounge Feeling. Style expert Rebecca Cassati lets us in on her ideas about<br />

the right moment for a lounge-attack.<br />

THE PERFECT<br />

LOUNGE<br />

Fruity-winey notes, echoing red<br />

fruits like raspberries, blueberries<br />

and blackberries, are only found in<br />

exceptional coffee Crus and offer an<br />

extra special treat.<br />

Nespresso Sensory expert, Angelique Pithon shares how we mere mortals can detect individual aromas<br />

and flavour notes to fully appreciate the Nespresso symphony of the senses.<br />

What senses are used in coffee tasting?<br />

Coffee, just like wine, is appreciated by four out of five of the senses.<br />

Sight allows us to take in the colour of the coffee and the quality of its<br />

crema. Ideal crema is consistent and smooth with a tendency to stick to<br />

the cup. It has many tightly concentrated bubbles that reflect the light.<br />

All of this heightens our anticipation of the pleasure we get from tasting<br />

coffee.<br />

Then there’s smell, which allows us to enjoy the aroma above the cup as<br />

well as the flavours that we perceive as a retro-nasal effect. This happens<br />

when the coffee reaches the back of the throat and flavours are detected<br />

in the nasal cavity. The aroma released above the cup tends to include<br />

the most delicate and aromatic notes. Heavier more roasted notes emerge<br />

when you stir your coffee. The more pronounced the grilled notes are<br />

the more the blend has been roasted.<br />

Taste is the most obvious sense used to appreciate coffee. The four main<br />

tastes that are picked up by our taste buds are sweetness, saltiness, bitterness<br />

and acidity. Acidity is often more noticeable on the sides of the<br />

tongue, whereas bitterness is sensed at the back of the tongue. There’s<br />

also aftertaste, which is the lingering impression a coffee leaves in your<br />

mouth. It varies according to the coffee’s characteristics, but flavours<br />

that linger tend to be roasted, grilled and bitter.<br />

Touch is a vital, though often overlooked, factor in tasting coffee. The<br />

body and temperature of the coffee as well as the texture and smoothness<br />

of the crema are all tactilely felt on the lips and tongue.<br />

What are the key aromatic notes that consumers should look for?<br />

Often the most pronounced is the roasted note, which describes the<br />

smell of the roasted coffee that is released when you prepare a coffee or<br />

stir it. Then there is the cocoa note that reminds us of dark chocolate or<br />

Shirt and<br />

trousers by<br />

Prada Sport,<br />

watch by<br />

Hermès.<br />

AFTER WAKING UP<br />

Arguably, some of the pleasant side effects of modern lounge<br />

culture are inspired by Viennese cafés – namely, that one can<br />

visit them on one’s own without pitying looks from other<br />

guests; one needn’t order new stuff every 3 minutes just to<br />

be taken seriously by the waiter; one can drink one’s coffee<br />

and read the paper without being pressed for time. Hence,<br />

the ideal time for going to one of the modern lounges is very<br />

likely Sunday morning, the earlier the better. The flirting<br />

couples that got together the night before are still asleep.<br />

Noisy families are queuing up at the bakeries. Tourists are<br />

still fighting for the trophies of the breakfast buffets in their<br />

hotels. Sunday morning is the most exquisite, the emperor of<br />

mornings in a week. And if you want it, it’s entirely yours.<br />

Soundtrack: Something unconventional; classical music<br />

by Claude Debussy or Camille Saint-Saëns. Dramatic film<br />

scores à la “Once Upon A Time In America”.<br />

cocoa and is sometimes accompanied by hints of liquorice. Woody<br />

notes remind us of the scent of dry wood or even wooden pencils<br />

but also products aged in oak casks.<br />

Sometimes they call to mind the smell of coniferous bushes or aromatic<br />

woods like sandalwood.<br />

Less intense cereal notes evoke the smell of cereal products like<br />

bread, especially bread crust and toast, but also breakfast cereals.<br />

They also apply to scents of walnuts, hazelnuts or almonds. These<br />

should not be confused with buttery notes that resemble dairy products<br />

or the sweet hints of vanilla and caramel found in biscuits or<br />

cakes as well as aromas released when baking certain pastries.<br />

On a different level, you find fruity-winey notes that echo the taste<br />

of red fruits such as raspberries, blackberries, strawberries, raisins<br />

and blueberries. Sometimes these call up the taste of other fruits<br />

such as apricots, plums, apples, pears or peaches. Quite distinct are<br />

citrus notes that generally resemble lemons or bergamot oranges.<br />

What other taste characteristics are important to recognize?<br />

Bitterness is vital because it allows the taste of the coffee to linger in<br />

the mouth. Chicory, dark chocolate and cocoa all deliver quite apparent<br />

bitter tastes that are easily perceived on the back of the tongue.<br />

Body is also key and refers to the fullness, viscosity and density that<br />

we sense from the coffee.<br />

A coffee that has full body feels thick and very apparent in the<br />

mouth, whereas a coffee lacking in body will be watery and fluid.<br />

Strength is defined by the coffee’s degree of roasting, its body and its<br />

bitterness. It has nothing to do with caffeine. The most vivid sensation<br />

is produced by acidity, an important base note because it gives<br />

the coffee a lively ‘bite’.<br />

3 7<br />

75

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