Referenzen - Matthias Floedl Corporate Communication
Referenzen - Matthias Floedl Corporate Communication
Referenzen - Matthias Floedl Corporate Communication
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KundenMagazin<br />
nespresso<br />
ahead Media<br />
•Ko-Konzept<br />
•FotoproduKtion<br />
A Magazine for<br />
Life’s Precious<br />
Moments<br />
02/04<br />
4.50<br />
SFR 6.80<br />
•umsetzung www.nespresso.com<br />
04<br />
28<br />
ENTRE NOUS<br />
Lou Doillon im Spiegelbild:<br />
Als Jane Birkins Tochter<br />
erlebte sie eine aufregende<br />
Vergangenheit – jetzt<br />
hat sie als Schauspielerin<br />
eine strahlende Zukunft.<br />
Ein exklusives Interview<br />
in Paris.<br />
CONTENTS<br />
TRAVEL & MORE<br />
20<br />
SANDONA<br />
HOMEBASE<br />
08<br />
10<br />
NEO<br />
Die neue Nespresso-<br />
Maschine Nespresso Essenza<br />
– für eine neue Generation<br />
von Kaffeeliebhabern<br />
GREAT MOMENT<br />
Das komplette Lounge-<br />
Tagesprogramm<br />
36<br />
24<br />
MAIL ORDER<br />
Nespresso-Geschenke<br />
für Ihre Liebsten –<br />
oder für Sie selbst<br />
PHOTOGRAPHER: FAUSTO GIACCONE/ ANZENBERGER EDITOR: PILAR LOZANO<br />
Coffee life. Colombian state affairs may be rocking the boat, but the people’s<br />
trust in their lifelong relationship with coffee is unshaken. Meet the real coffeeaficionados<br />
at home with their favourite bean.<br />
“When God created the world, he made this the place for coffee<br />
growing. These mountains have everything just right for the<br />
crop: the climate, the people and the light”. A weather-beaten<br />
coffee-grower, Luis Bernardo Montes, says this with conviction<br />
and pride, as he surveys a sea of coffee from the top of La Paz<br />
mountain in Chinchiná, Caldas department. From where he<br />
is standing coffee plantations can be seen all around. From far<br />
away the new shoots look like enormous cabbages spaced out<br />
centimetres apart along the land; when they are a year old, they<br />
look as though someone had drawn an ink outline along the<br />
furrows; the older, dense coffee plantations are deep green in<br />
colour. The land is steep, hemmed in to the east by the foothills<br />
of the central range. On the side of one of the mountains, which<br />
rise up one after the other, virtually blending into each other,<br />
one can make out the buildings in Manizales, the capital city of<br />
NEO<br />
Der neue Romeo<br />
MOTION<br />
Gewinn für alle: der<br />
neue America’s Cup<br />
PLEASURE GUIDE<br />
Wir entkorken für Sie<br />
die Geschichte des<br />
Schaumweins.<br />
FOOD FOR THE MOMENT<br />
Romeo und Julia im Kampf<br />
der Geschmäcker<br />
Colombians and their<br />
coffee is a marriage made<br />
in heaven: The ideal climate<br />
for creating the finest quality<br />
coffee, not only in terms<br />
of weather. Everyone’s lives<br />
are touched by coffee culture<br />
– especially in the rural<br />
areas.<br />
76<br />
SOLO<br />
Sechs Designer beim Loungen<br />
14<br />
64<br />
Caldas department. To one side, mist permitting, the clear, white<br />
cone of the snow-capped Ruiz mountain stands out, 1,620m tall.<br />
Manizales, Chinchiná, sheltered in a little valley, and Palestina,<br />
clinging onto another hillside. At the beginning of the year,<br />
there is enough sun here for the flowers to grow. In February,<br />
the countryside looks like a scented cotton field. The rains in<br />
March, April and May swell the beans and in September, the rain<br />
again allows the ‘big’ harvest to be gathered. The coffee growers<br />
in other parts of the country say, with a touch of envy, that this<br />
region “has bought all of the downpours”.<br />
The traditional buildings add the finishing touches to the<br />
picture postcard scenery viewed from La Paz mountain. They<br />
are two-storey houses with tiled roofs, adobe walls and wide,<br />
circular corridors. These estates date back many years. The<br />
48<br />
7.00 AM /05<br />
05<br />
29<br />
36<br />
74<br />
LOU<br />
DOILLON<br />
LOUNGE<br />
FEELING<br />
From left to right: Top, skirt<br />
and bag by Louis Vuitton.<br />
Dress by Cacharel, shoes<br />
by Marc Jacobs, hat by<br />
Mühlbauer. Top by Cacharel,<br />
jeans by Levi’s, bag by Anna<br />
Sui. Dress by Joseph, necklace,<br />
bronze bag, and blue<br />
high heels all by Gucci.<br />
GREAT MOMENT<br />
AFTER SHOPPING The time: Saturday noon. The location: a cosy coffee lounge in the heart of the city. The<br />
atmosphere: so condensed it’s almost palpable – a mixture of goldrush feel and dizzying, vibrant euphoria. The US-Americans<br />
recommend this mood specifically for people suffering from boredom or depression and snappily refer to it as “retail therapy”<br />
(i.e. unrestrained shopping). The most efficient way to quickly reach this state of euphoric bliss is to surround oneself with a few<br />
good female friends; empirical data supports the opinion that they are unlikely to tell you that you already have an exact copy<br />
of it in your wardrobe. If the therapy is followed by a Latte Macchiato it is likely that the blissful state can even be prolonged a<br />
while. That’s how innocent ecstasy can be – d’ya hear that, gentlemen?<br />
Soundtrack: Something playful, preferably French. Une diseuse, like Coralie Clement (d’aujourd’hui) or Sylvie Vartan<br />
(d’antan). Or something timeless, such as by the late great Serge Gainsbourg. Or at least his spiritual son,<br />
Benjamin Biolay and his muse Chiara Mastroianni.<br />
PHOTOGRAPHER: STEFAN BADEGRUBER<br />
ASSISTANT: JÜRGEN PLETTERBAUER STYLING:<br />
CLAUDIA SCHÜTZENHÖFER HAIR & MAKE UP:<br />
SANDRA HAIDEN USING PRODUCTS FROM SEBAS-<br />
TIAN MODELS: VERENA / BODY AND SOUL, VIERA,<br />
FLORENCE, SILVIA, ADRIAN, PATRICK / NEXT<br />
COMPANY LOCATION: NESPRESSO BOUTIQUE<br />
BAR, RESIDENZSTRASSE 19-20, 80333 MUNICH,<br />
WWW.NESPRESSO.COM<br />
Woody notes enhance coffee’s roasted flavours<br />
and offer added density and mildness.<br />
Couture Cuisine<br />
Designer Lounge<br />
Champagne Guide<br />
Lounge Feeling. Style expert Rebecca Cassati lets us in on her ideas about<br />
the right moment for a lounge-attack.<br />
THE PERFECT<br />
LOUNGE<br />
Fruity-winey notes, echoing red<br />
fruits like raspberries, blueberries<br />
and blackberries, are only found in<br />
exceptional coffee Crus and offer an<br />
extra special treat.<br />
Nespresso Sensory expert, Angelique Pithon shares how we mere mortals can detect individual aromas<br />
and flavour notes to fully appreciate the Nespresso symphony of the senses.<br />
What senses are used in coffee tasting?<br />
Coffee, just like wine, is appreciated by four out of five of the senses.<br />
Sight allows us to take in the colour of the coffee and the quality of its<br />
crema. Ideal crema is consistent and smooth with a tendency to stick to<br />
the cup. It has many tightly concentrated bubbles that reflect the light.<br />
All of this heightens our anticipation of the pleasure we get from tasting<br />
coffee.<br />
Then there’s smell, which allows us to enjoy the aroma above the cup as<br />
well as the flavours that we perceive as a retro-nasal effect. This happens<br />
when the coffee reaches the back of the throat and flavours are detected<br />
in the nasal cavity. The aroma released above the cup tends to include<br />
the most delicate and aromatic notes. Heavier more roasted notes emerge<br />
when you stir your coffee. The more pronounced the grilled notes are<br />
the more the blend has been roasted.<br />
Taste is the most obvious sense used to appreciate coffee. The four main<br />
tastes that are picked up by our taste buds are sweetness, saltiness, bitterness<br />
and acidity. Acidity is often more noticeable on the sides of the<br />
tongue, whereas bitterness is sensed at the back of the tongue. There’s<br />
also aftertaste, which is the lingering impression a coffee leaves in your<br />
mouth. It varies according to the coffee’s characteristics, but flavours<br />
that linger tend to be roasted, grilled and bitter.<br />
Touch is a vital, though often overlooked, factor in tasting coffee. The<br />
body and temperature of the coffee as well as the texture and smoothness<br />
of the crema are all tactilely felt on the lips and tongue.<br />
What are the key aromatic notes that consumers should look for?<br />
Often the most pronounced is the roasted note, which describes the<br />
smell of the roasted coffee that is released when you prepare a coffee or<br />
stir it. Then there is the cocoa note that reminds us of dark chocolate or<br />
Shirt and<br />
trousers by<br />
Prada Sport,<br />
watch by<br />
Hermès.<br />
AFTER WAKING UP<br />
Arguably, some of the pleasant side effects of modern lounge<br />
culture are inspired by Viennese cafés – namely, that one can<br />
visit them on one’s own without pitying looks from other<br />
guests; one needn’t order new stuff every 3 minutes just to<br />
be taken seriously by the waiter; one can drink one’s coffee<br />
and read the paper without being pressed for time. Hence,<br />
the ideal time for going to one of the modern lounges is very<br />
likely Sunday morning, the earlier the better. The flirting<br />
couples that got together the night before are still asleep.<br />
Noisy families are queuing up at the bakeries. Tourists are<br />
still fighting for the trophies of the breakfast buffets in their<br />
hotels. Sunday morning is the most exquisite, the emperor of<br />
mornings in a week. And if you want it, it’s entirely yours.<br />
Soundtrack: Something unconventional; classical music<br />
by Claude Debussy or Camille Saint-Saëns. Dramatic film<br />
scores à la “Once Upon A Time In America”.<br />
cocoa and is sometimes accompanied by hints of liquorice. Woody<br />
notes remind us of the scent of dry wood or even wooden pencils<br />
but also products aged in oak casks.<br />
Sometimes they call to mind the smell of coniferous bushes or aromatic<br />
woods like sandalwood.<br />
Less intense cereal notes evoke the smell of cereal products like<br />
bread, especially bread crust and toast, but also breakfast cereals.<br />
They also apply to scents of walnuts, hazelnuts or almonds. These<br />
should not be confused with buttery notes that resemble dairy products<br />
or the sweet hints of vanilla and caramel found in biscuits or<br />
cakes as well as aromas released when baking certain pastries.<br />
On a different level, you find fruity-winey notes that echo the taste<br />
of red fruits such as raspberries, blackberries, strawberries, raisins<br />
and blueberries. Sometimes these call up the taste of other fruits<br />
such as apricots, plums, apples, pears or peaches. Quite distinct are<br />
citrus notes that generally resemble lemons or bergamot oranges.<br />
What other taste characteristics are important to recognize?<br />
Bitterness is vital because it allows the taste of the coffee to linger in<br />
the mouth. Chicory, dark chocolate and cocoa all deliver quite apparent<br />
bitter tastes that are easily perceived on the back of the tongue.<br />
Body is also key and refers to the fullness, viscosity and density that<br />
we sense from the coffee.<br />
A coffee that has full body feels thick and very apparent in the<br />
mouth, whereas a coffee lacking in body will be watery and fluid.<br />
Strength is defined by the coffee’s degree of roasting, its body and its<br />
bitterness. It has nothing to do with caffeine. The most vivid sensation<br />
is produced by acidity, an important base note because it gives<br />
the coffee a lively ‘bite’.<br />
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