Grassroots Fundraising in den USA - Socialnet
Grassroots Fundraising in den USA - Socialnet
Grassroots Fundraising in den USA - Socialnet
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Abschlussbericht zur Feldstudie „<strong>Grassroots</strong> <strong>Fundrais<strong>in</strong>g</strong> <strong>in</strong> <strong>den</strong> <strong>USA</strong>“<br />
Testen und Auswerten des <strong>Grassroots</strong> <strong>Fundrais<strong>in</strong>g</strong> und se<strong>in</strong>er Instrumente<br />
Hier s<strong>in</strong>d Vorschläge für Fachliteratur, die e<strong>in</strong>zelne Fachbegriffe wie Community, Onl<strong>in</strong>e-<br />
<strong>Fundrais<strong>in</strong>g</strong>, Netzwerke oder B<strong>in</strong>dungsstrategie selber beschreiben und ihren E<strong>in</strong>satz darstellen.<br />
4. Literaturtipps<br />
Barack Obama, Dreams from My Father<br />
Col<strong>in</strong> Delany, Learn<strong>in</strong>g from Obama, Lessons <strong>in</strong> Onl<strong>in</strong>e Communication <strong>in</strong> 2009 and Beyond<br />
5. Anlage<br />
Questions as Catchwords, for one-on-one <strong>in</strong>terviews to grassroots fundrais<strong>in</strong>g <strong>USA</strong><br />
Situation now <strong>in</strong> the present<br />
1. What is the particularity of grassroots fundrais<strong>in</strong>g?<br />
What is the difference to other forms of fundrais<strong>in</strong>g?<br />
Name your 3 ma<strong>in</strong> features.<br />
2. Where are the limits of grassroots fundrais<strong>in</strong>g?<br />
What are the abilities and restrictions of grassroots fundrais<strong>in</strong>g?<br />
3. What do community based non-for-profit organizations demand from service providers?<br />
4. How do you <strong>in</strong>terconnect fundrais<strong>in</strong>g, campaign<strong>in</strong>g and social movements?<br />
5. How do you use mass media for agenda sett<strong>in</strong>g?<br />
6. How do you govern social movements?<br />
7. How do you ga<strong>in</strong> new supporters?<br />
How do you w<strong>in</strong> new customers?<br />
8. Who supports your organization?<br />
Draw a picture of a typical supporter.<br />
What are the common characteristics of your supporters?<br />
9. What are your most successful tools for grassroots fundrais<strong>in</strong>g?<br />
Why?<br />
Trends and Future<br />
10. What <strong>in</strong>struments do you plan to use as further tools <strong>in</strong> your organization?<br />
What are your expectations?<br />
Why?<br />
11. What k<strong>in</strong>d of new trends do you see for your organization?<br />
How do you prepare your organization for the change?<br />
12. Imag<strong>in</strong>e the year 2015, how do you see grassroots fundrais<strong>in</strong>g evolve <strong>in</strong> general?<br />
How do we practice grassroots fundrais<strong>in</strong>g <strong>in</strong> the next 5 years?<br />
What k<strong>in</strong>d of changes and alterations do you see?<br />
13. Imag<strong>in</strong>e you have 3 wishes free, what do you wish?<br />
Alexandra Ripken Tel: 03 62 53 – 4 77 95<br />
Im Gehaak 8 www.zielundplan.com Fax: 03 62 53 – 4 77 96<br />
99887 Georgenthal a.ripken@zielundplan.com mobil: 01 77 – 58 99 58 6
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