26.01.2014 Aufrufe

Entrepreneurial Marketing - Infoscience

Entrepreneurial Marketing - Infoscience

Entrepreneurial Marketing - Infoscience

MEHR ANZEIGEN
WENIGER ANZEIGEN

Erfolgreiche ePaper selbst erstellen

Machen Sie aus Ihren PDF Publikationen ein blätterbares Flipbook mit unserer einzigartigen Google optimierten e-Paper Software.

28<br />

Gartner, William B. (1990): What are we talking about when we talk about<br />

entrepreneurship? In: Journal of Business Venturing, Vol. 5 (1990), No. 1, S. 15-28.<br />

Gruber, Marc (2003a): <strong>Marketing</strong> in New Ventures: Theory and Empirical Evidence.<br />

Working Paper, Ludwig-Maximilians-Universität München 2003.<br />

Gruber, Marc (2003b): Research on <strong>Marketing</strong> in Emerging Firms: Key Issues and<br />

Open Questions. In: International Journal of Technology Management, Vol. 26 (2003),<br />

Nos. 5/6, S. 600-620.<br />

Hannan, Michael T./Freeman, John (1984): Structural Inertia and Organizational<br />

Change. In: American Sociological Review, Vol. 29 (1984), S. 149-164.<br />

Harhoff, Dietmar/Stahl, Konrad/Woywode, Michael (1998): Legal Form, Growth and<br />

Exit of West German Firms - Empirical Results for Manufacturing, Construction, Trade<br />

and Service Industries. In: Journal of Industrial Economics, Vol. XLVI (1998), No. 4, S.<br />

453-488.<br />

Hills, Gerald E. (1984): Market Analysis and <strong>Marketing</strong> in New Ventures: Venture<br />

Capitalists’ perceptions. In: Frontiers of Entrepreneurship Research, 1984, S. 167-182.<br />

Hills, Gerald E. (1987): <strong>Marketing</strong> and Entrepreneurship Research issues: Scholarly<br />

Justification? In: Hills, Gerald E. (Hrsg.), Research at the <strong>Marketing</strong>/Entrepreneurship<br />

Interface (UIC Symposium Proceedings). Chicago (Ill.) 1987, S. 3-15.<br />

Hills, Gerald E. (2002): Foreword. In: Bjerke, Björn/Hultman, Claes M. (2002),<br />

<strong>Entrepreneurial</strong> <strong>Marketing</strong> – The growth of small firms in the new economic era.<br />

Cheltenham 2002, S. xi-xiii.<br />

Hills, Gerald E./LaForge, Raymond W. (1992): Research at the <strong>Marketing</strong> Interface to<br />

Advance Entrepreneurship Theory. In: Entrepreneurship Theory and Practice, Vol. 16<br />

(1992), S. 33-59.<br />

Kirzner, Israel (1973): Competition and Entrepreneurship. Chicago (Ill.) 1973.<br />

Knight, Frank H. (1921): Risk, Uncertainty and Profit (1971 Reprint). Boston 1921.<br />

Lee, Khai S./Lim, Guan H./Tan, Soo J. (1999): Dealing with resource disadvantage:<br />

generic strategies for SMEs. In: Small Business Economics, Vol. 12 (1999), S. 299-311.<br />

Levinson, Jay C. (1998): Guerilla <strong>Marketing</strong>, Boston (Mass.) 1998.<br />

Levinson, Jay C./Rubin, Charles (1996): Guerilla <strong>Marketing</strong> Online Weapons: 100<br />

Low-Cost, High-Impact Weapons for Online Profits and Prosperity, Boston (Mass.)<br />

1996.<br />

McGrath, Rita Gunther (1996): Options and the Entrepreneur: Toward a Strategic<br />

Theory of <strong>Entrepreneurial</strong> Behaviour. Working Paper Columbia University. New York<br />

1996.<br />

McGrath, Rita Gunther/MacMillan, Ian (2000): The entrepreneurial mindset –<br />

Strategies for continuously creating opportunity in an age of uncertainty. Boston<br />

(Mass.) 2000.

Hurra! Ihre Datei wurde hochgeladen und ist bereit für die Veröffentlichung.

Erfolgreich gespeichert!

Leider ist etwas schief gelaufen!