05.11.2012 Aufrufe

Media Guide NRW 2011 - MESSE TREFF Verlag

Media Guide NRW 2011 - MESSE TREFF Verlag

Media Guide NRW 2011 - MESSE TREFF Verlag

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Let´s Dance, Quotenrenner<br />

bei RTL, ist auch<br />

online verfügbar<br />

Cashing-up<br />

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T<br />

h e popular blonde bombshell Daniela<br />

Katzenberger feels at home at RTL interactive.<br />

Since the beginning of <strong>2011</strong> the Cologne<br />

company manages franchises and merchandising<br />

products for the »hellcat«, famous<br />

from the docusoaps »Goodbye Germany!« and<br />

»Naturally Blonde«. The RTL subsidiary takes<br />

responsibility for the development, marketing,<br />

contract management and campaign planning<br />

for TV formats. The trade in franchise products<br />

fits into a series of business models with which<br />

the station taps additional sources of revenue.<br />

These include for example the »media services«<br />

which RTL interactive uses to offer telephone<br />

voting, text message chats and payable<br />

faxbacks. The social network »Who knows<br />

who?« has for two years now belonged to the<br />

private station‘s subsidiary and, with 9.3 million<br />

German-speaking members, is almost neck<br />

and neck with Facebook (approx. 10 million<br />

German-speaking members).<br />

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It has never been so easy, comfortable and<br />

cheap to access almost unlimited quantities<br />

of video material – from your sofa at home,<br />

from your notebook or from your smartphone.<br />

The viewer is his own programme director: he<br />

determines what he wants to see and where<br />

he wants to see it. Even so German internet<br />

STATIONS + MARKETERS 7<br />

TV aus <strong>NRW</strong> TV from <strong>NRW</strong><br />

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Picassoplatz 1<br />

50679 Köln<br />

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02 21/4 56-60<br />

02 21/4 56-1009<br />

userservices2@rtl.de<br />

www.rtl-interactive.de<br />

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Richard-Byrd-Str. 4-6<br />

50829 Köln<br />

02 21/91 52-0<br />

02 21/91 52-2090<br />

info@n-tv.de<br />

www.n-tv.de<br />

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Aachener Str. 1044<br />

50858 Köln<br />

02 21/4 56-0<br />

02 21/4 56-1690<br />

pressezentrum@rtl.de<br />

www.rtl-television.de<br />

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��������������� Marc Schröder Hans Demmel Anke Schäferkordt �����������������<br />

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Richard-Byrd-Str. 6<br />

50829 Köln<br />

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02 21/91 55-0<br />

02 21/91 55-1019<br />

pressezentrum@superrtl.de<br />

www.superrtl.de<br />

users will in the foreseeable future not be able<br />

to use any private TV web platforms along the<br />

lines of the American video portal »Hulu«. The<br />

Federal Monopolies Agency has put a stop to<br />

the planned video on demand service of the<br />

RTL and ProSieben SAT.1 groups. The competition<br />

watchdog has prohibited the setting<br />

up and operation of a joint, advertising-funded<br />

platform on the internet, arguing that the<br />

two large broadcasting groups enjoy an 83 per<br />

cent market share and therefore dominate the<br />

TV advertising market.<br />

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Lavish event productions show that it is still<br />

possible to enjoy success with premium content<br />

outside the internet. The production company<br />

teamWorx on Cologne‘s woodland belt<br />

has made a major impact on the German television<br />

scene in this domain. The company‘s<br />

portfolio now includes not only spectacular<br />

event mini-series such as »Dresden«, »March<br />

of Millions«, »Fateful Years« or »Hindenburg«<br />

but also several-time award winning TV films<br />

such as »Mogadishu«, »Rose« or »The Man<br />

from Pfalz«. Special effects to Hollywood standard<br />

are useful not least for the worldwide<br />

distribution of these productions, which, like<br />

other German TV formats, are enjoying a growing<br />

demand abroad. In the period 2006 to<br />

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Richard-Byrd-Str. 6<br />

50829 Köln<br />

02 21/95 34-375<br />

02 21/95 34-371<br />

pressezentrum@vox.de<br />

www.vox.de<br />

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Appellhofplatz 1<br />

50600 Köln<br />

02 21/2 20-0<br />

02 21/2 20-4800<br />

redaktion@wdr.de<br />

www.wdr.de<br />

2008 alone a total of more than 52 different<br />

international variants of German formats were<br />

produced, ten times more than in the period<br />

2002 to 2004.<br />

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Anyone who assumes that only private providers<br />

develop new sources of revenues<br />

hasn‘t grasped the whole picture. While the<br />

public-service broadcasters await with bated<br />

breath the development of the fee revenues<br />

after the switch of the model as from 2013,<br />

their advertising times will in future tend to<br />

be restricted.<br />

Westdeutscher Rundfunk (WDR), based in<br />

Cologne, combines it activities in its subsidiary,<br />

WDR mediagroup (WDRmg). WDRmg<br />

licensing makes exclusive use of the WDR<br />

programmes from television and radio in all<br />

the distribution channels. Focal elements here<br />

are the children franchises from WDR formats,<br />

such as »The Programme with the Mouse«,<br />

»The Programme with the Elephant«, »Cap‘n<br />

Blaubär«, »The Little Polar Bear« or »Shorn<br />

the Sheep«.<br />

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��������������� Claude Schmit Frank Hoffmann Monika Piel (Intendantin) �����������������<br />

TV & Radio<br />

Production<br />

Yellow Pages Telecommunikation Service Events Education

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