Media Guide NRW 2011 - MESSE TREFF Verlag
Media Guide NRW 2011 - MESSE TREFF Verlag
Media Guide NRW 2011 - MESSE TREFF Verlag
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Let´s Dance, Quotenrenner<br />
bei RTL, ist auch<br />
online verfügbar<br />
Cashing-up<br />
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T<br />
h e popular blonde bombshell Daniela<br />
Katzenberger feels at home at RTL interactive.<br />
Since the beginning of <strong>2011</strong> the Cologne<br />
company manages franchises and merchandising<br />
products for the »hellcat«, famous<br />
from the docusoaps »Goodbye Germany!« and<br />
»Naturally Blonde«. The RTL subsidiary takes<br />
responsibility for the development, marketing,<br />
contract management and campaign planning<br />
for TV formats. The trade in franchise products<br />
fits into a series of business models with which<br />
the station taps additional sources of revenue.<br />
These include for example the »media services«<br />
which RTL interactive uses to offer telephone<br />
voting, text message chats and payable<br />
faxbacks. The social network »Who knows<br />
who?« has for two years now belonged to the<br />
private station‘s subsidiary and, with 9.3 million<br />
German-speaking members, is almost neck<br />
and neck with Facebook (approx. 10 million<br />
German-speaking members).<br />
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It has never been so easy, comfortable and<br />
cheap to access almost unlimited quantities<br />
of video material – from your sofa at home,<br />
from your notebook or from your smartphone.<br />
The viewer is his own programme director: he<br />
determines what he wants to see and where<br />
he wants to see it. Even so German internet<br />
STATIONS + MARKETERS 7<br />
TV aus <strong>NRW</strong> TV from <strong>NRW</strong><br />
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Picassoplatz 1<br />
50679 Köln<br />
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02 21/4 56-60<br />
02 21/4 56-1009<br />
userservices2@rtl.de<br />
www.rtl-interactive.de<br />
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Richard-Byrd-Str. 4-6<br />
50829 Köln<br />
02 21/91 52-0<br />
02 21/91 52-2090<br />
info@n-tv.de<br />
www.n-tv.de<br />
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Aachener Str. 1044<br />
50858 Köln<br />
02 21/4 56-0<br />
02 21/4 56-1690<br />
pressezentrum@rtl.de<br />
www.rtl-television.de<br />
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��������������� Marc Schröder Hans Demmel Anke Schäferkordt �����������������<br />
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Richard-Byrd-Str. 6<br />
50829 Köln<br />
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02 21/91 55-0<br />
02 21/91 55-1019<br />
pressezentrum@superrtl.de<br />
www.superrtl.de<br />
users will in the foreseeable future not be able<br />
to use any private TV web platforms along the<br />
lines of the American video portal »Hulu«. The<br />
Federal Monopolies Agency has put a stop to<br />
the planned video on demand service of the<br />
RTL and ProSieben SAT.1 groups. The competition<br />
watchdog has prohibited the setting<br />
up and operation of a joint, advertising-funded<br />
platform on the internet, arguing that the<br />
two large broadcasting groups enjoy an 83 per<br />
cent market share and therefore dominate the<br />
TV advertising market.<br />
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Lavish event productions show that it is still<br />
possible to enjoy success with premium content<br />
outside the internet. The production company<br />
teamWorx on Cologne‘s woodland belt<br />
has made a major impact on the German television<br />
scene in this domain. The company‘s<br />
portfolio now includes not only spectacular<br />
event mini-series such as »Dresden«, »March<br />
of Millions«, »Fateful Years« or »Hindenburg«<br />
but also several-time award winning TV films<br />
such as »Mogadishu«, »Rose« or »The Man<br />
from Pfalz«. Special effects to Hollywood standard<br />
are useful not least for the worldwide<br />
distribution of these productions, which, like<br />
other German TV formats, are enjoying a growing<br />
demand abroad. In the period 2006 to<br />
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Richard-Byrd-Str. 6<br />
50829 Köln<br />
02 21/95 34-375<br />
02 21/95 34-371<br />
pressezentrum@vox.de<br />
www.vox.de<br />
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Appellhofplatz 1<br />
50600 Köln<br />
02 21/2 20-0<br />
02 21/2 20-4800<br />
redaktion@wdr.de<br />
www.wdr.de<br />
2008 alone a total of more than 52 different<br />
international variants of German formats were<br />
produced, ten times more than in the period<br />
2002 to 2004.<br />
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Anyone who assumes that only private providers<br />
develop new sources of revenues<br />
hasn‘t grasped the whole picture. While the<br />
public-service broadcasters await with bated<br />
breath the development of the fee revenues<br />
after the switch of the model as from 2013,<br />
their advertising times will in future tend to<br />
be restricted.<br />
Westdeutscher Rundfunk (WDR), based in<br />
Cologne, combines it activities in its subsidiary,<br />
WDR mediagroup (WDRmg). WDRmg<br />
licensing makes exclusive use of the WDR<br />
programmes from television and radio in all<br />
the distribution channels. Focal elements here<br />
are the children franchises from WDR formats,<br />
such as »The Programme with the Mouse«,<br />
»The Programme with the Elephant«, »Cap‘n<br />
Blaubär«, »The Little Polar Bear« or »Shorn<br />
the Sheep«.<br />
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��������������� Claude Schmit Frank Hoffmann Monika Piel (Intendantin) �����������������<br />
TV & Radio<br />
Production<br />
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