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maSter in ComPar<strong>at</strong>iVe Literary and<br />

CuLturaL StudieS<br />

CHAir: KAtHrin ACKermAnn-poJtinGer<br />

40 41<br />

The Master’s degree of Compar<strong>at</strong>ive Literary and Cultural Studies is an interdisciplinary<br />

programme <strong>at</strong> the Cultural and Social Sciences F<strong>ac</strong>ulty of the<br />

University of Salzburg. It is the result of the departmental networking of the<br />

Departments of English, Classical, German, Romance and Slavic Studies.<br />

The prerequisite is a completed BA degree in philological, literary or cultural<br />

studies with a concentr<strong>at</strong>ion on liter<strong>at</strong>ure studies.<br />

The educ<strong>at</strong>ion and training prepare students to work in particular environments<br />

in public and priv<strong>at</strong>e cultural and educ<strong>at</strong>ional institutions, as well as in<br />

the media (publishing houses, film, the<strong>at</strong>re, televiscion, etc.).<br />

The programme pl<strong>ac</strong>es emphasis on the following areas:<br />

• Analysis of popular culture and its influences on aesthetics and media<br />

• Interdisciplinary study of liter<strong>at</strong>ure, culture, and language<br />

• Cultural studies orient<strong>at</strong>ion<br />

• Media-rel<strong>at</strong>edness of liter<strong>at</strong>ure, as well as it’s inter<strong>ac</strong>tions with other arts<br />

and forms of communic<strong>at</strong>ion<br />

• Integr<strong>at</strong>ion of applic<strong>at</strong>ion-oriented courses and internships<br />

From the te<strong>ac</strong>hing programme of the summer semester <strong>2012</strong>:<br />

• The Narr<strong>at</strong>ology of TV-Serials<br />

• The Lyrics of L<strong>at</strong>in American Popular Music<br />

• European Petrarchism<br />

• New Queer Cinema<br />

A detailed te<strong>ac</strong>hing programme is available on PlusOnline. To <strong>ac</strong>cess this<br />

resource from the University of Salzburg webpage, select Research & Te<strong>ac</strong>hing:<br />

Study Programmes; Master’s degree Compar<strong>at</strong>ive Liter<strong>at</strong>ure and Cultural<br />

Studies; compulsory courses.<br />

Link: http://www.w-k.<strong>sbg</strong>.<strong>ac</strong>.<strong>at</strong>/ma-vergl-liter<strong>at</strong>ur-und-kulturwissenschaft/lehre.<br />

html<br />

Applic<strong>at</strong>ion-oriented Tutorial: Public Rel<strong>at</strong>ions in the Cultural Area<br />

Cont<strong>ac</strong>t: Elfie Eberhard<br />

Course No. 870.026<br />

Working in the cultural area of media and journalism often turns out to be a daring<br />

and despairing endeavor – unless he/she knows the essentials tools to re<strong>ac</strong>h<br />

the media, is in command of the tricks to deal with journalists and is capable of<br />

stylistically handle the necessary linguistic canon: the course shows in detail how<br />

an efficient media presence can be <strong>ac</strong>hieved, even with given t<strong>im</strong>e restrictions.<br />

It therefore is the a<strong>im</strong> of the course to provide the students with pr<strong>ac</strong>tical insights<br />

into the collabor<strong>at</strong>ion of cultural media (with focus on Salzburg and Austria). In the<br />

first part of the course, basic knowledge and pr<strong>ac</strong>tical competence of journalistic<br />

work <strong>at</strong> the interf<strong>ac</strong>e of event management, form production or web <strong>ac</strong>tivities will<br />

be <strong>ac</strong>quired; the second part will focus on a concrete project: the development<br />

of a journalistic schedule correl<strong>at</strong>ing with extended public rel<strong>at</strong>ions’ str<strong>at</strong>egies.

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