SPIELZEUGinternational 01/02-2021 Jan/Feb

Toys international
MeSSe FrAnKFurT
consumer goods Show cancelled
no physical trade fairs in Frankfurt in April and May – consumer goods Show scheduled for
April is cancelled – christmasworld, Paperworld and creativeworld in January 2022 – Digital
offerings like the consumer goods Digital Day
There is currently no end to the pandemic
in sight. Events are effectively
banned in Germany, and ongoing international
travel restrictions mean that it is
impossible to make any trade fair plans
for April or May 2021. “The coronavirus
pandemic has taken centre-stage, and
our plans have not escaped its impact. In
light of the current situation, it would not
be possible for us to satisfy our customers’
requirements for international trade
fairs in April or May,” said Detlef Braun,
Member of the Executive Board of Messe
Frankfurt.
That is why Messe Frankfurt has decided,
following close consultation with
its customers and partners, to cancel the
International Consumer Goods Show
scheduled for April. An annual spring
event is essential for the trend-based
order cycles in the consumer goods
industry, which means that postponing
these events until the second half of
the year would not serve the interests of
exhibitors.
As a result of the current situation and
ongoing travel restrictions, exhibitors are
faced with huge uncertainties regarding
who will be allowed to be present and
their customer contacts, making it extremely
difficult to commit to trade fair
participation. It simply is not possible at
present to offer any planning certainty for
investments in trade fair presentations for
April or May.
Focus on digital formats
Due to the fact that physical events are
not possible, Messe Frankfurt has created
numerous digital offerings for its
customers. Consumer Goods Digital
Day on April 20, 2021, for example, offer
customers the opportunity to get together
at a digital location where they
can engage in dialogue and obtain information.
The content of the Digital
Day will be focused on ways in which
retailers can help their businesses, particularly
since it has not been possible
to hold any international flagship fairs
in Frankfurt featuring the relevant presentation
possibilities and supporting
programmes since Ambiente 2020. This
content will be supplemented by the opportunities
presented by Nextrade, the
first order and data management portal
for the home and living sector.
Christmasworld will take place from
28 January to 1 February 2022, followed
by Paperworld and Creativeworld from
29 January to 1 February 2022. Ambiente
will be opening its doors from 11 to 15
February 2022 in its customary slot.
THe Toy ASSocIATIon
Trade Show & Marketplace Plans Set
Focus will be on serving all via Toy Fair Dallas 2021, Toy Fair new york 2022, and Toy Fair everywhere –
collaboration with additional prospective retailers on virtual private product preview events
As Covid-19 remains insufficiently
resolved, The Toy Association has
announced on January 7, 2021, that it will
not conduct an interim trade show in
New York for 2021, which was previously
planned to take place May 1 to 4. Plans
for Toy Fair Dallas remain on course for
October 2021 and providing an ongoing
mix of physical and digital business opportunities
for the industry will be the
Association’s focus this year.
As uncertainty about the pandemic
persists, The Toy Association remains
keyed into what is possible − concentrating
on its digital business offerings;
bringing the industry back together in
person for Toy Fair Dallas 2021 from
Tuesday, October 5 through Thursday,
October 7; and looking ahead to Toy Fair
New York 2022 from Saturday, February
19 through Tuesday, February 22 in
a newly expanded Jacob K. Javits Center,
which will allow for new exhibitors, new
educational offerings, expanded networking
opportunities, and more. Toy
Fair Everywhere digital market weeks
held throughout 2020 successfully helped
toy businesses forge ahead amid the pandemic
and brought in more than 3,000
buyers from 60+ countries, proving the
global potential of the platform for doing
business despite travel restrictions and
different time zones. The Toy Association
will also collaborate with additional
prospective retailers throughout 2021 on
virtual private product preview events,
which in 2020 created new avenues for
nearly 400 toymakers to get their products
on shelves.
+++ Publication Date of our March/ April issue 2021: March17, 2021 +++
138 SPIELZEUG international · 01 - 02/2021 Januar / Februar