mcminstitute - Alexandria - Universität St.Gallen

Inhalt
Keynote Bertelsmann Stiftung & Heinz-Nixdorf Stiftung............................. 4
Vorwort ................................................................................................................. 5
Institutsaufbau ....................................................................................................... 6
Das =mcminstitute in Zahlen............................................................................. 7
Fokusthema
E-Content - Wachstumstreiber für den Standort Schweiz ......................... 9
MCM 1: Lehrstuhl Prof. Dr. Beat Schmid
Business Media ..................................................................................................... 13
Intelligent Media .................................................................................................. 17
E-Content & Mobile Media ............................................................................... 20
Lehrstuhlprojekt Angewandte Wissensrepräsentation ................................ 23
Corporate Communication .............................................................................. 24
Knowledge Management and Knowledge Visualization ............................... 27
MCM 2: Lehrstuhl Prof. Dr.Andreas Herrmann
CIVD - Center for Innovation & Value Design ............................................. 29
Community Management ................................................................................... 33
MCM 3: Lehrstuhl Prof. Dr. Peter Glotz
Medien und Gesellschaft..................................................................................... 35
Zeitung und Zeitschrift in der Digitalen Ökonomie ....................................... 38
Daumenkultur: Forschungsprojekt mit T-Mobile ........................................... 40
Beratungsprojekt Fernuniversität Hagen ......................................................... 41
Informationsrecht (FIR-HSG)............................................................................. 42
Lehre und Management Development
Lehre....................................................................................................................... 43
Executive MBA in Media and Communication ............................................... 46
Journals
JMM - The International Journal on Media Management.............................. 48
EM - Electronic Markets: The International Journal
of Electronic Commerce and Business Media ............................................... 49
MCM Community
NetAcademy.......................................................................................................... 50
=mcmforum 2003 ................................................................................................ 52
MCM Alumni-Event ............................................................................................. 54
Übersichten
Publikationen =mcminstitute.............................................................................. 55
Beirat =mcminstitute ........................................................................................... 60
Team =mcminstitute ............................................................................................ 61