mcminstitute - Alexandria - Universität St.Gallen

Publikationen =mcminstitute
Beiträge in wissenschaftlichen Zeitschriften
Bohner, Gerd; Einwiller, Sabine; Erb, Hans-Peter; Siebler,
Frank: When small means comfortable: Relations
between product attributes in two-sided advertising.
In: Journal of Consumer Psychology, 13
(4), 2003, S. 454-463.
Burkert, Herbert: About a Different Kind of Water:
An Attempt at Describing and Understanding
Some Elements of the European Union Approach
to ICANN. In: Loyola Law Review, Vol.
36, No. 3, Spring 2003, S. 1185-1238.
Einwiller, Sabine: When reputation engenders trust:
An investigation in business-to-consumer electronic
commerce. In: Electronic Markets - The
International Journal of Electronic Commerce
and Business Media, 13 (3), 2003, S. 196-209.
Eppler, Martin: Managing Information Quality. In:
Cutter IT Journal, 1/2003, S. 13-17.
Eppler, Martin; Mickeler, Frank: The Evaluation of
New Media in Education: Key Questions of an
E-Learning Measurement Strategy. In: Studies in
Communication Sciences, March 2003, S. 39-59.
Herrmann, Andreas; Johnson, Eric: Preface to the Special
Section on E-Branding. In: Electronic Markets -
The International Journal of Electronic Commerce
and Business Media, 2003, S. 194-195.
Herrmann, Andreas; Algesheimer, René; Huber, Frank;
Magin, Stephanie: The Impact of Brand Personality
and Customer Satisfaction on Customer's
Loyalty: Theoretical Approach and Findings of a
Causal Analytical Study in the Sector of Internet
Service Providers. In: Electronic Markets - The
International Journal of Electronic Commerce
and Business Media, Vol. 13, No. 4, 2003, S. 294-
308.
Herrmann, Andreas; Huber, Frank; Beckmann,
Suzanne: Effect of Affective States on Information
Processing in Means-End Analysis. In: Psychology
and Marketing (conditionally accepted).
Herrmann, Andreas; Huber, Frank; Kressmann, Frank;
Magin, Stephanie: Dimensionen der Markeneinstellung
und ihre Wirkung auf die Kaufabsicht.
In: Die Betriebswirtschaft, 2003, S. 401-418.
Herrmann, Andreas; Huber, Frank; Peter, Sibylle: Ein
Ansatz zur Steuerung der Markenstärke -
Grundidee, Methodik und Implikationen. In:
Zeitschrift für Betriebswirtschaft, 2003, S. 345-
370.
Herrmann, Andreas; Huber, Frank; Seilheimer, Christian:
Die Qual der Wahl: Antezedenzien und Konsequenzen
des Regret. In: Zeitschrift für betriebswirtschaftliche
Forschung, 2003, S. 224-
249.
Herrmann, Andreas; Huber, Frank; Sivakumar, K.:
Empirical Analysis of the Determinants of Price
Tolerance. In: Psychology and Marketing (conditionally
accepted).
Herrmann, Andreas; Huber, Frank; Wricke, Martin:
Determinanten der Preistoleranz von Nachfragern.
In: Die Unternehmung, 2003, S. 153-178.
Herrmann, Andreas; Schmid, Beat; Algesheimer, René;
Dimpfel, Marcus: Understanding Electronic Agents.
Erscheint in: International Journal of Electronic
Commerce & Business Media.
Ingenhoff, Diana: Erfolgsfaktoren für professionelles
Kommunikationsmanagement. In: Public
Relations Forum, 2/03, S. 54-57.
Ingenhoff, Diana: Dimensions of Strategic Issues
Management: First Results of an Empirical
Study on Intraorganizational Communication &
Coordination Processes. In: Studies in Communication
Sciences, March 2003, S. 219-227.
Maass, Wolfgang; Müller, Jörg. P.: Software Agents.
Preface for Special Issue on Software Agents. In:
Electronic Markets - The International Journal
of Electronic Commerce and Business Media,
Vol. 13, No. 1, 5/2003.
Schindler, Martin; Eppler, Martin: Harvesting Project
Knowledge: A Review of Project Learning
Methods and Success Factors. In: International
Journal of Project Management, Nr. 21, 2003, S.
219-228.
Schweizer, Rainer J.: Die Informatik fordert das
Recht heraus. In: digma. Zeitschrift für Datenrecht
und Informationssicherheit, 3. Jg., Heft 2,
Juni 2003, S. 58- 63.
Zimmermann, Hans-Dieter: Book Review: Kambil,
Ajit;, van Heck, Eric: Making Markets. Harvard
Business School Press, Boston, USA, 2002. In:
Electronic Markets - The International Journal
of Electronic Commerce and Business Media,
Vol. 13 , No. 2, 2003, S. 182.
Zimmermann, Hans-Dieter: Book Review: O'Mahony,
Donal; Peirce, Michael; Tewari, Hitseh: ElectronicPayment
Systems for E-Commerce. 2.
Auflage, Artech House, Boston, London, 2001.
In: Wirtschaftsinformatik, 45, 3/2003, S. 366.
Zimmermann, Hans-Dieter; Brandenberg, Andreas:
Beat F. Schmid zum 60. Geburtstag. In: Medienwissenschaft
Schweiz, Nr. 2/2003, S. 50-51.
=mcminstitute / Jahresbericht 2003 55