Equity Magazine March 2018

COLLECTOR'S PIECES
AUTOMOBILE
RETURN OF THE
RAGING BULL
The fastest SUV in the world has landed
By Varun Godinho
Lamborghini has single-handedly saved the
poster business, or so we believe. Every primary
school student, pre-pubescent teenager, entrylevel
exec, mid-career mid-life-crisis-afflicted
manager or older-aged business owner who
loves supercars has had, or does have at the
moment, a blown-up image of a Lamborghini
on the walls of their home or office. It’s the sort
of evocative Italian machine that forces you to
feel an emotion – being passive while looking at
an image of a Lamborghini is never an option.
In December, Lamborghini unveiled their allnew
SUV called Urus. Its name derived from
the ancestor of current-day domestic cattle.
The Urus concept was first showcased six years
ago. As is the case with several car designers,
we’ve seen blaring gaps between what car
designers promise in the concept stage and
what they actually deliver during production. As
for the Urus, Lamborghini’s designers went the
extra mile to ensure that the final model was
but only a tweaked version of the concept.
More importantly than aesthetically sticking to
the brief, Lamborghini has gone all-in with the
engine. It couldn’t stuff the V10 from the Huracán
or the V12 from Aventador into the Urus, so the
Italian carmaker instead inserted a V8 – the first
V8 it has installed in several decades. To turn up
the power, Lamborghini for the first time in its
history introduced a turbocharged version of
49
EQUITY