Undergraduate Catalog - UMUC Europe

BACHELOR’S DEGREES
Marketing
Students may seek either an academic major or minor
in marketing.
Major in Marketing
The marketing major prepares students with the marketing
skills and business acumen necessary for professional and
personal success in today’s global business environment. The
curriculum provides a balanced course of study that exposes
students to a common body of knowledge and leads them
to understand marketing processes and situations, think
independently, communicate effectively, and appreciate
their own and other cultures. Students with a major in
marketing will be well-positioned to enter a broad spectrum
of marketing positions in private and public corporations,
marketing agencies, or entrepreneurial endeavors.
Intended Program Outcomes
The student who graduates with a major in marketing will be
able to
G Apply marketing knowledge and skills to meet
organizational goals through analytic and management
techniques related to customers, executives, finance,
information technology, law, operational domains, and
customer relations.
G Employ strategic marketing skills including scenario
planning, market intelligence, customer profiles,
marketing plans, and competitive analysis to respond to
organizational marketing challenges.
G Conduct research, analyze data, create an effective
marketing plan, and support decisions that meet the needs
and wants of global customers.
G Utilize verbal and non-verbal communication skills,
including strategic communication, technology, fluency in
business language, and effective customer communication,
to achieve personal and organizational goals.
G Act with personal and professional integrity, conveying an
ethical orientation in the global marketplace of employers,
peers, and customers.
G Cultivate and maintain positive interpersonal relationships
based on demonstrated character, behavior, engagement,
and positive interaction with teams, managers, and
customers.
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UNDERGRADUATE CATALOG | 2011-2012
Degree Requirements
A degree with a major in marketing requires the successful
completion of 120 credits of coursework including 36 credits
for the major (indicated by F); 41 credits in general education
requirements (GERs); and 43 credits in the minor, electives,
and other requirements. At least 18 credits in the major must
be earned in upper-level courses (numbered 300 or above).
Requirements for the Marketing Major
Coursework for a major in marketing includes the
following:
G Required business courses (15 credits):
ACCT 301 (or ACCT 221); BMGT 364, 380, and
496; and STAT 230 (or STAT 200)
G Required marketing courses (12 credits):
MRKT 310, 354, 410, and 412
G Supplemental major courses (6 credits):
Any MRKT courses
G Required capstone course (3 credits): MRKT 495
G Required related courses (9 credits), which may
be applied anywhere in the degree:
ACCT 326 (or IFSM 300), and ECON 201 and 203
Recommended Sequence
The following course sequence will fulfill all of the
requirements for the BS in marketing. Since some
recommended courses fulfill more than one requirement,
substituting courses for those listed may make it necessary
to take additional courses to meet degree requirements.
Students should consult an academic advisor whenever taking
advantage of other options.
Information on alternate courses (where allowable) to fulfill
general education requirements (in communications, arts
and humanities, behavioral and social sciences, biological and
physical sciences, mathematics, and interdisciplinary issues)
may be found on p. 63.