David Martínez President EU/SAO/Asia Editorial Listening to the market, looking to the future. Times are difficult, there is no denying it. The world economic crisis that has tormented the markets for over three years shows no sign of ending, at least for the time being, and many companies continue to move with hesitation. It is however in this context, that <strong>Dayco</strong> has successfully achieved significant results in the renewal process that we started to outline in the pages of this magazine, one year ago. We are convinced that any type of difficulty can be overcome if it is tackled with the right “weapon”: trust. And specifically, trust in the future. Trust is the major strength that has constantly driven and motivated our actions. It is trust that has allowed us to plan, decide and invest resources in the great renewal challenge we have launched. And again, it is trust that has allowed us to update and align our own model to the new economic model, envisioning a new strategy and new form of market. Because for <strong>Dayco</strong>, trust in the future also means trust in the market - in its capacity to undergo radical change and give anyone willing to listen, the instructions to face each change in the best possible way. Trust therefore, has been both our driving force and our investment over the years. And above all, it is at the basis of the increasingly strong relations we have with our customers - at all levels. Customers that for us, have always been much more than “numbers” with whom we simply communicate or provide a service or product to, but who are true partners and active players in the success of our company. And this will continue to be ever more important in the future. The stakes are high but not unachievable; they involve a new development model that aims at a growth strategy shared by and profitable to everyone - the company, the end users and the market. Because there cannot be trust in the future if there is not mutual trust to start with. Without the relationship with our partners, we could not express our positive vision of the future. And without our investment, our partners could not trust us. “Sharing” therefore, is our watchword, the foundation of a new type of market and a new way of being present in the market, focusing not only on growth but on stability and the strengthening of growth itself. Our mission, our vision and our strategies are based on the sharing of values, objectives and the successes represented by our positive results over the last year, which have shown, in some areas, highly substantial growth. A situation which is even more significant when considered within the demanding context of the present Global economic difficulties. Aware of these challenging circumstances, we have decided to face possible developments with fair and balanced optimism - a positive, yet realistic attitude resulting from the knowledge that there is a future and in order to reach it, we need to follow a new path without hesitation. A path that is shaping, day by day, this large global company where we speak a single language and listen to a single message but which can however, be translated into countless languages and dimensions. A company constantly focused on the achievement of growing loyalty among partners and customers who, even in the most difficult moments, have stood by us.... and have continued to believe in us. For me, this observation is a great source of pride and hope for the future. Because people are truly the most important part of our business: A company lives from the market and the market consists of people. Believing in a market therefore, means believing in the people that make up that market, and knowing how to listen to them. If we have some merit in this success therefore, I believe it is in our ability to listen to the market, to understand it without conditioning it. Without this quality, we probably would not have made the same choices and the same investments. And we would not have found the right way to transmit our message of trust to our partners. Partners who have not only understood us, but who have in turn, rewarded us with their optimism, confidence and commitment to a brighter future. MAY 2012 ® 1