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Reverse Logistics - Logistics Quarterly

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This article represents the first<br />

of a five-part series of articles<br />

on supply chain management,<br />

specific to utility organiza-<br />

tions. Part II of this series will<br />

address what’s perceived to be<br />

“unique” thing about Utilities,<br />

focusing on the paralyzing<br />

mystery about the utility<br />

industry at large and why<br />

supply chain management<br />

has had such difficulty in<br />

gaining a foothold. In Part III,<br />

New and Present Realities, our<br />

readers can look forward to a<br />

review that shows why utilities<br />

are now beginning to explore<br />

and consider supply chain<br />

management as a means<br />

of dealing directly with the<br />

realities of revenue, cost and<br />

growth. Part IV - High Value<br />

Solution Areas for Utilities,<br />

will provide insights into those<br />

proven supply chain solutions<br />

that elicit high value benefit to<br />

utilities. Part V – Unleashing<br />

the Opportunity, will offer a<br />

roadmap to show supply chain<br />

professionals in this sector<br />

how they can transform their<br />

utility company’s performance<br />

in supply chain management<br />

and impact overall business<br />

practices.<br />

14 LQ winter 2003/2004<br />

tory is a good thing. Not surprisingly, in<br />

this environment, diligent materials<br />

managers who have attempted to optimize<br />

inventory levels and attempted to<br />

introduce service levels or implement<br />

returns processes have traditionally<br />

found their efforts thwarted.<br />

Over an extended period of time this<br />

culture has engendered what could be<br />

characterized as one of utilities “materials<br />

anarchy,” with the user-community<br />

dictating the provision of unlimited<br />

supplies to meet whatever they perceive<br />

to be required, and a materials<br />

management group that has retreated<br />

into the safety of managing stationary<br />

and other office supplies.<br />

The Materials Management<br />

Group has not earned the<br />

confidence of the organization<br />

With this culture of materials anarchy<br />

matured by the 1990s, any incumbent<br />

purchasing department, inventory<br />

department or warehousing group witnessed<br />

a dramatic dilution in their<br />

capacity to execute their mandates. In<br />

this culture, IT, construction and many<br />

other departments and functions took<br />

over the procurement for their own separate<br />

activities to procure what they<br />

believed was required, at least with<br />

regard to expensive, big-ticket items.<br />

Interestingly, while all functions<br />

wanted their own mandate to source,<br />

negotiate and purchase materials,they<br />

did not want to provide the levels of<br />

accountability that are traditionally<br />

upheld by professionals in the discipline<br />

of supply chain management.<br />

This was especially true when it came<br />

to inventory management.<br />

During this period of take-over,<br />

many utilities established what could<br />

be likened to an internal “peacetreaty”<br />

with the official Materials<br />

Management, that enabled all functions<br />

and departments to buy the big<br />

stuff (including items such as transformers,<br />

large project construction<br />

components) that were high-value<br />

individual purchases. The Materials<br />

Management Group was relegated to<br />

buying and managing those ongoing<br />

items of MRO.<br />

While internal clients who were<br />

liaising directly with vendors on very<br />

high-value purchases,they often developed<br />

inappropriately close relationships<br />

with them and did not benefit<br />

from the techniques and rigour of<br />

appropriate purchasing practices. On<br />

the other end of the chain, however,<br />

havoc was prevalent. Purchases were<br />

not coordinated with the inventory<br />

management group, or the warehousing<br />

group, which quickly became by<br />

default the most cited cause for delivery<br />

failure and, as a result, these divisions<br />

played another role as the expediters<br />

and ongoing mediators or<br />

envoys to apologize to both end-users<br />

and vendors.<br />

Finally, these failures essentially rendered<br />

the MRO chain ineffective. The<br />

absence of critical controls created<br />

inventory inaccuracies and lost transactions<br />

that incapacitated any replenishment<br />

service levels.<br />

Managing inventory means get<br />

lots…not just enough<br />

Attempting to establish an inventory<br />

service level for this industry is difficult<br />

due to its culture, expectations<br />

and belief systems. I cannot remember<br />

ever having a logical and mature<br />

discussion with an internal user when<br />

it came to establishing a service level,<br />

unless the value was 100 percent or<br />

higher.While supply chain professionals<br />

understand the staggering impact<br />

of investment cost to chase service<br />

levels beyond 98 percent, utility field<br />

personnel have been sensitized to<br />

“materials are just a cost of doing<br />

business...just get it” and “don’t let<br />

those guys in the warehouse give you<br />

any hassle either.”<br />

It is not the field personnel that<br />

should be viewed as the source of the<br />

barrier as it is truly the responsibility<br />

of line leadership to ensure employees<br />

are aware of company policy and standards<br />

respecting materials in the<br />

organization. However, one must<br />

acknowledge the culture’s impact on<br />

field leadership who may not consider<br />

overall cost when making materials<br />

requests.<br />

<strong>Logistics</strong><strong>Quarterly</strong>.com

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