Reverse Logistics - Logistics Quarterly

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TEAMWORK At the beginning of this year I began to meet with members of LQ’s Advisory Board to talk about what was required to make an important move - to plan a promising transborder publishing venture. The result was an LQ business plan and this inaugural International Edition of LQ, comprised of an equal mix of editorial written by U.S. and Canadian logistics practitioners. This International edition LQ continues to build on its tradition of professionals writing for professionals, but with an enhanced transborder and interdisciplinary focus to reflect our Board’s perspective and direction. LQ’s Board, comprised of professionals from different sectors, organizations and regions, have worked together and helped us to strike out in new directions to reap tremendous gains that are, ultimately, for our readership. I would like to take this opportunity to extend my appreciation to LQ’s Board members who have helped us to grow. In addition, this year we are honored to have several new members join LQ’s Board. (Page 11). Clearly, there are unparalleled opportunities for business leadership in today’s transborder and international trade environment. Global sourcing, procurement and manufacturing, the expansion of brands from country to regions, to honing global logistics practices, are only a few of these many opportunities. LQ’s publishing and editorial strategies are designed to mirror these realities and provide you with the information you require, prepared by your peers in this exciting field. The importance of such an international perspective was also evidenced and emphasized during the Council of Logistics Management’s (CLM) Annual Conference held in 2003 in Chicago in several sessions that I attended. In particular, the importance and call for the highest caliber of global logistics was highlighted by Phillip Diniz, director of Export Business Support and Demand Planning, Kraft Foods International. After all, Kraft has international sales to 150 countries, and global councils involving logistics and manufacturing executives play vital roles at the boardroom tables in the quest to continue to build brand equity, globally. We begin this special edition with a cover feature that should be of particular interest to logistics practitioners and CFOs alike, irrespective of their place of domicile this holiday season, entitled: “Creating Value Through Reverse Logistics, written by Associate Proffessor Diane Mollenkopf of Michigan State University and Howard Weathersby, Senior Vice President, Logistics Services for TrenStar, Inc. We are pleased to have other senior level American contributors, such as Mike Bernos, senior manager of corporate communications, TNT Logistics North America, whose article “Supply Chain Analyses Versus Synthesis,” offers an insightful perspective and approach that is distinguishing practitioners LogisticsQuarterly.com and companies in our global village. Rebecca Jasper, president of JASPERsolutions LLC, writes about a hypothetical dilemma involving an automotive company based in the United States. “What Every CFO Should Know,” reflects the interdisciplinary character coloring the practice of supply chain management and shows how conventional approaches to logistics can imperil a company’s global position. We also welcome Dr. Matthew Myers, University of Tennessee, who takes stock of how Logistics Service Quality components can reduce costs and bolster revenues in a global logistics practice. On the cusp of a new year of transborder trade, it’s timely and helpful that Tom Nightingale, vice president, Schneider National, shows us the pros and cons of new hours of service legislation likely to be impactful to transportation practices on both sides of the 49th parallel. LQ has an equally impressive roster of Canadian executives contributing to this edition. Heather Cartwright, CEO of Logixsource Consulting Ltd., writes on behalf of the Logistics Institute, providing a personalized account of leadership in logistics. Jim Davidson, president, iWheels Dedicated Logistics, has written an insightful review of online auctions in the automotive sector, with his aptly entitled article: “What Doesn’t Kill You Makes You Stronger.” Jim Ellis, practice director, Supply Chain Management, BearingPoint LP, takes stock of an industry that has often been in the media spotlight across North America and, in this case, is exemplary in its focus on a problem that’s prevalent in other economic sectors. Jim’s article, entitled, “How Can You Reduce Costs and Grow Revenue in North America’s Utility Sector?,” is the first of a five-part series. Dale Ross, vice president Logistics for Effem Inc., the Canadian division of Mars Inc., has written an editorial that focuses on the underlying rationale for an exciting new initiative to develop a Canadian Ph.D. program in supply chain management. In the future you can look forward to finding more stimulating ideas in LQ, more often; LQ will be published with an increased frequency in 2004 and, in tandem with this, LQ has dramatically increased its transborder subscribers and readership. In conclusion, I am particularly appreciative of the direction and comments provided by Nicholas Seiersen, to ensure the editorial quality of this special transborder edition, and Martin White for his insights and direction. Promoting innovation and growth also involves presentation and in this edition you can see our new Creative Director, Allan Craig, has afforded our editorial environment with a richer and more sophisticated presentation. Peace and Prosperity, Fred Moody, Editor and Co-Publisher EDITORIAL LQ winter 2003/2004 7
Page 1: Ideas for Leadership in Logistics L
Page 4 and 5: You progress a lot faster when you
Page 9 and 10: JIM ELLIS B.Sc., P.Log., FCAM, CM i
Page 11 and 12: New Members of LQ’s 2004 Editoria
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Page 17 and 18: Making Sense of the New Hours of Se
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Page 43 and 44: Making An Investment in Learning Th
Page 45 and 46: A COMMENTARY: Changing the Landscap

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