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Trained as a physicist, Dr. Jenefsky pursued his doctoral research at CERN (European
Organization for Nuclear Research) in Geneva, Switzerland and received his Ph.D. from
the Swiss Federal Institute of Technology in Lausanne. He is also a graduate of the
International Advanced Management Program at INSEAD (Fontainebleau, France).
Dr. Jenefsky held senior management positions in the control systems and information
technology industries for 20 years, after which he joined Ecole hôtelière de Lausanne as professor of marketing
and management as well as an internal and external consultant, until his retirement in 2008. He is currently
teaching the WSU online MBA strategy course and has previously taught in WSU’s Swiss Study Abroad program.
He also teaches the online MBA courses at Middlesex University (London, UK) and is serving as the president of
two non-profit organizations.
Dr. Jenefsky has authored case studies, conference papers, and journal articles in the area of control systems,
marketing strategies, consulting, international hospitality strategies and service excellence, as well as
being an invited speaker at numerous international topical conferences. In 2004, he received an award for
outstanding service from the Management Consulting Division of the Academy of Management.
Jean L. Johnson, Ph.D.
Dr. Johnson is associate professor of marketing at Washington State University. She
received her Ph.D. in marketing with an emphasis in distribution from the University
of Nebraska in 1988. Her major research emphasis is on domestic and across-culture
interfirm relationships in marketing. Along with distribution relationships between
Japanese and U.S. firms, Dr. Johnson’s research focuses on the management of equity and
non-equity based strategic alliances between Japanese firms and firms from other cultures.
Dr. Johnson also studies learning in domestic and cross-cultural marketing interfirm relationships. Dr. Johnson’s
research has appeared in the Journal of Marketing, Journal of International Business Studies, Journal of Business
Research, International Marketing Review, Journal of International Marketing, International Journal of Research in
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