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Concentrations and Electives
Washington State University’s online MBA program now offers three leading-edge concentrations that allow
students to immerse themselves within marketing, finance, or international business. Each concentration
consists of three elective courses that deliver nine total credit hours of focused instruction.
Marketing
The MBA Marketing concentration provides students with an in-depth look into the realm of marketing.
Example electives within the marketing concentration include:
International Marketing
Explore opportunities, characteristics, and trends in foreign markets. Study alternative
methods, strategies, organizational planning, and control. Learn about problems of adapting
American marketing concepts and methods.
Consumer Behavior
This course investigates social processes affecting consumer decision-making and behavior.
Models of consumer behavior are covered, as are the psychological phenomena of learning,
motivation, and attitude development. The sociological influences of social class, reference
groups, and culture are also covered.
Advertising
Advertising history, as well as theory and practice by advertising agencies and organizations.
International Business
Through the international business concentration, students are immersed into the ethical, global, and
societal implications of doing business in foreign markets. Example electives for the international business
electives include:
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