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01,3,4,8 version 2-cover.indd - California Apparel News

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Texprocess Continued from page 1<br />

At Texprocess, the new apparel supplychain<br />

trade show organized by Messe Frankfurt,<br />

the full apparel-industry supply chain<br />

was on display at the cavernous Messe Frankfurt<br />

convention center. The new show debuted<br />

alongside the longstanding Techtextil show,<br />

which highlights the latest in technical textiles<br />

for industrial—and apparel—applications, and<br />

Material Vision, a trade show for product development,<br />

design and architecture.<br />

“The whole range of product is here,” said<br />

Stephanie Everett, group show director, textile<br />

shows, for Messe Frankfurt.<br />

According to Messe Frankfurt, the debut<br />

of Texprocess drew 16,000 visitors. Techtextil<br />

and Material Vision drew 24,500 visitors, up<br />

2.5 percent from the last show in 2009. In all,<br />

both shows featured 1,561 manufacturers from<br />

60 countries.<br />

Many of the exhibitors at Texprocess said<br />

the mix of equipment, technology and technical<br />

textiles provided lots of opportunities<br />

across several industries.<br />

“The concept is a good one, and it brings a<br />

lot of opportunities, being together with Techtextil,”<br />

said Alexander Neuss, general manager<br />

for Lectra Deutschland GmbH, the German<br />

division of the French machinery and software<br />

maker.<br />

“We’re surprised with the quantity and the<br />

quality of people who have shown up. For all<br />

markets [including automotive, technical textiles,<br />

upholstery and fashion], the most important<br />

customers have shown up.”<br />

Many Techtextil exhibitors were also taking<br />

advantage of the new influx of apparel attendees<br />

for Texprocess. French textile maker Sofileta<br />

is a longtime exhibitor at Techtextil, but<br />

the company typically only sends representatives<br />

from its technical textile divisions. This<br />

time, the company brought its fashion division<br />

BUSY LAUNCH: Texprocess drew 16,000<br />

visitors to its debut in Frankfurt, Germany. The<br />

trade show, which features the full spectrum of<br />

the apparel-industry supply chain, will be held<br />

next in Atlanta in 2<strong>01</strong>2, alongside the Techtextil<br />

North America trade show.<br />

for the first time, said Eric Firmann, who overseas<br />

Sofileta’s fashion and activewear business.<br />

Sofileta landed an Avantex Innovation Award<br />

at the show for its new Sofileta Cooling Fabric,<br />

which uses Luxicool yarn. The fabric is<br />

already in production with a high-end cycling<br />

brand, a company that manufactures running<br />

clothing and a company that produces apparel<br />

for rescue workers operating in extreme conditions.<br />

Test-driving software<br />

Software providers—from product lifecycle<br />

management and product data management<br />

solutions to CAD software—were also<br />

part of the Texprocess mix, where attendees<br />

had a chance to preview the latest software for<br />

apparel designers, patternmakers and production<br />

teams.<br />

TRADE SHOW REPORT<br />

FIRST<br />

Première<br />

IN<br />

It was back-to-back demonstrations at the<br />

Optitex booth, where Amnon Shalev, vice<br />

president of sales and marketing for the Israelbased<br />

company, and Julia Shaw, national support<br />

manager, were walking visitors through<br />

the company’s latest 3-D CAD system.<br />

“It’s been a pretty big crowd,” Shalev said.<br />

Shalev and Shaw agreed that the turnout<br />

from Eastern Europe was “very dominant”<br />

but said they also met with attendees from the<br />

United States, Asia, India, China, Pakistan,<br />

North Africa and Western Europe. Shaw said<br />

some European apparel makers were looking<br />

to shift some of their production from China<br />

back to Europe and were interested in workflow<br />

solutions that integrated PLM and PDM<br />

functions.<br />

Visitors from Russia, Poland, India and<br />

Pakistan turned out to meet with TXT e-solutions<br />

GmbH, a Halle, Germany–based provider<br />

of supply-chain-management solutions.<br />

Managing Director Holger Klappstein said<br />

the prospective customers were “very interesting.”<br />

The company did not meet with many<br />

U.S. companies, added Wolfgang Amann,<br />

strategic account manager, although he said<br />

the company had other plans for U.S. expansion.<br />

“The strategy is more to acquire a company<br />

in the U.S.—rather than grow organically—<br />

and have a push immediately then,” he said.<br />

For now, the company has been building its<br />

U.S. customer base though referrals as a member<br />

of the Microsoft partnership network.<br />

With 20 years working with the fashion<br />

industry—“apparel is our heritage,” Amann<br />

said—TXT has products for a company of any<br />

size.<br />

“We can work with small companies and<br />

the big guys,” he said, adding that TXT has a<br />

pricing structure that supports small- to midsize<br />

companies.<br />

“That’s where we see growth in the U.S.”<br />

JULY 13-14, 2<strong>01</strong>1<br />

FALL WINTER I2 I3<br />

Vision Preview New York<br />

The premier textile workshop<br />

Première Vision Inc.<br />

Tel: [1] 646 351 1943<br />

pvusa@premierevision.com<br />

www.premierevision-newyork.com<br />

Munich, Germany–based Koppermann<br />

Computersysteme GmbH was showing its<br />

system, which includes modular solutions for<br />

PLM, PDM and visual merchandising.<br />

“For the PDM system, you can start with<br />

a small database, and the database can grow<br />

with you,” said Madlen Gschwenter, international<br />

sales and marketing. “It’s the same with<br />

visual merchandising. You can start on your<br />

laptop and add on after that.”<br />

Eye on Atlanta<br />

Next year, Messe Frankfurt will bring Texprocess<br />

to the United States for its April 24–26<br />

debut at the Georgia World Congress Center<br />

in Atlanta. Co-produced by industry organization<br />

SPESA (the Sewn Products Equipment<br />

& Suppliers of the Americas), Texprocess<br />

Americas will also run alongside Techtextil<br />

North America. (Texprocess Frankfurt is<br />

co-produced by the VDMA Garment and<br />

Leather Technology trade association.)<br />

Texprocess organizers hope to draw more<br />

attendees from North and South America at<br />

the Atlanta show. “We’re bringing the mountain<br />

to them,” said David Audrain, president of<br />

Messe Frankfurt U.S.A.<br />

For SPESA, Texprocess America’s cosponsor,<br />

the Frankfurt show was a good beginning.<br />

“This is a good first show,” said Dave<br />

Gardner, SPESA’s managing director. “The<br />

international players are all set to go to Atlanta.<br />

We’re in a business that is growing.” ●<br />

Check the<br />

Web for more<br />

Texprocess<br />

<strong>cover</strong>age,<br />

including<br />

THERE’S MORE<br />

at <strong>Apparel</strong><strong>News</strong>.net<br />

new developments in machinery and new<br />

opportunities in the United States.<br />

PreviewNY_<strong>California</strong>Appareil<strong>News</strong>_AW1213_250,8x171,4.<strong>indd</strong> 1 JUNE 3–9, 2<strong>01</strong>1 CALIFORNIA APPAREL 06/05/11 NEWS 10:453

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