01,3,4,8 version 2-cover.indd - California Apparel News
01,3,4,8 version 2-cover.indd - California Apparel News
01,3,4,8 version 2-cover.indd - California Apparel News
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Texprocess Continued from page 1<br />
At Texprocess, the new apparel supplychain<br />
trade show organized by Messe Frankfurt,<br />
the full apparel-industry supply chain<br />
was on display at the cavernous Messe Frankfurt<br />
convention center. The new show debuted<br />
alongside the longstanding Techtextil show,<br />
which highlights the latest in technical textiles<br />
for industrial—and apparel—applications, and<br />
Material Vision, a trade show for product development,<br />
design and architecture.<br />
“The whole range of product is here,” said<br />
Stephanie Everett, group show director, textile<br />
shows, for Messe Frankfurt.<br />
According to Messe Frankfurt, the debut<br />
of Texprocess drew 16,000 visitors. Techtextil<br />
and Material Vision drew 24,500 visitors, up<br />
2.5 percent from the last show in 2009. In all,<br />
both shows featured 1,561 manufacturers from<br />
60 countries.<br />
Many of the exhibitors at Texprocess said<br />
the mix of equipment, technology and technical<br />
textiles provided lots of opportunities<br />
across several industries.<br />
“The concept is a good one, and it brings a<br />
lot of opportunities, being together with Techtextil,”<br />
said Alexander Neuss, general manager<br />
for Lectra Deutschland GmbH, the German<br />
division of the French machinery and software<br />
maker.<br />
“We’re surprised with the quantity and the<br />
quality of people who have shown up. For all<br />
markets [including automotive, technical textiles,<br />
upholstery and fashion], the most important<br />
customers have shown up.”<br />
Many Techtextil exhibitors were also taking<br />
advantage of the new influx of apparel attendees<br />
for Texprocess. French textile maker Sofileta<br />
is a longtime exhibitor at Techtextil, but<br />
the company typically only sends representatives<br />
from its technical textile divisions. This<br />
time, the company brought its fashion division<br />
BUSY LAUNCH: Texprocess drew 16,000<br />
visitors to its debut in Frankfurt, Germany. The<br />
trade show, which features the full spectrum of<br />
the apparel-industry supply chain, will be held<br />
next in Atlanta in 2<strong>01</strong>2, alongside the Techtextil<br />
North America trade show.<br />
for the first time, said Eric Firmann, who overseas<br />
Sofileta’s fashion and activewear business.<br />
Sofileta landed an Avantex Innovation Award<br />
at the show for its new Sofileta Cooling Fabric,<br />
which uses Luxicool yarn. The fabric is<br />
already in production with a high-end cycling<br />
brand, a company that manufactures running<br />
clothing and a company that produces apparel<br />
for rescue workers operating in extreme conditions.<br />
Test-driving software<br />
Software providers—from product lifecycle<br />
management and product data management<br />
solutions to CAD software—were also<br />
part of the Texprocess mix, where attendees<br />
had a chance to preview the latest software for<br />
apparel designers, patternmakers and production<br />
teams.<br />
TRADE SHOW REPORT<br />
FIRST<br />
Première<br />
IN<br />
It was back-to-back demonstrations at the<br />
Optitex booth, where Amnon Shalev, vice<br />
president of sales and marketing for the Israelbased<br />
company, and Julia Shaw, national support<br />
manager, were walking visitors through<br />
the company’s latest 3-D CAD system.<br />
“It’s been a pretty big crowd,” Shalev said.<br />
Shalev and Shaw agreed that the turnout<br />
from Eastern Europe was “very dominant”<br />
but said they also met with attendees from the<br />
United States, Asia, India, China, Pakistan,<br />
North Africa and Western Europe. Shaw said<br />
some European apparel makers were looking<br />
to shift some of their production from China<br />
back to Europe and were interested in workflow<br />
solutions that integrated PLM and PDM<br />
functions.<br />
Visitors from Russia, Poland, India and<br />
Pakistan turned out to meet with TXT e-solutions<br />
GmbH, a Halle, Germany–based provider<br />
of supply-chain-management solutions.<br />
Managing Director Holger Klappstein said<br />
the prospective customers were “very interesting.”<br />
The company did not meet with many<br />
U.S. companies, added Wolfgang Amann,<br />
strategic account manager, although he said<br />
the company had other plans for U.S. expansion.<br />
“The strategy is more to acquire a company<br />
in the U.S.—rather than grow organically—<br />
and have a push immediately then,” he said.<br />
For now, the company has been building its<br />
U.S. customer base though referrals as a member<br />
of the Microsoft partnership network.<br />
With 20 years working with the fashion<br />
industry—“apparel is our heritage,” Amann<br />
said—TXT has products for a company of any<br />
size.<br />
“We can work with small companies and<br />
the big guys,” he said, adding that TXT has a<br />
pricing structure that supports small- to midsize<br />
companies.<br />
“That’s where we see growth in the U.S.”<br />
JULY 13-14, 2<strong>01</strong>1<br />
FALL WINTER I2 I3<br />
Vision Preview New York<br />
The premier textile workshop<br />
Première Vision Inc.<br />
Tel: [1] 646 351 1943<br />
pvusa@premierevision.com<br />
www.premierevision-newyork.com<br />
Munich, Germany–based Koppermann<br />
Computersysteme GmbH was showing its<br />
system, which includes modular solutions for<br />
PLM, PDM and visual merchandising.<br />
“For the PDM system, you can start with<br />
a small database, and the database can grow<br />
with you,” said Madlen Gschwenter, international<br />
sales and marketing. “It’s the same with<br />
visual merchandising. You can start on your<br />
laptop and add on after that.”<br />
Eye on Atlanta<br />
Next year, Messe Frankfurt will bring Texprocess<br />
to the United States for its April 24–26<br />
debut at the Georgia World Congress Center<br />
in Atlanta. Co-produced by industry organization<br />
SPESA (the Sewn Products Equipment<br />
& Suppliers of the Americas), Texprocess<br />
Americas will also run alongside Techtextil<br />
North America. (Texprocess Frankfurt is<br />
co-produced by the VDMA Garment and<br />
Leather Technology trade association.)<br />
Texprocess organizers hope to draw more<br />
attendees from North and South America at<br />
the Atlanta show. “We’re bringing the mountain<br />
to them,” said David Audrain, president of<br />
Messe Frankfurt U.S.A.<br />
For SPESA, Texprocess America’s cosponsor,<br />
the Frankfurt show was a good beginning.<br />
“This is a good first show,” said Dave<br />
Gardner, SPESA’s managing director. “The<br />
international players are all set to go to Atlanta.<br />
We’re in a business that is growing.” ●<br />
Check the<br />
Web for more<br />
Texprocess<br />
<strong>cover</strong>age,<br />
including<br />
THERE’S MORE<br />
at <strong>Apparel</strong><strong>News</strong>.net<br />
new developments in machinery and new<br />
opportunities in the United States.<br />
PreviewNY_<strong>California</strong>Appareil<strong>News</strong>_AW1213_250,8x171,4.<strong>indd</strong> 1 JUNE 3–9, 2<strong>01</strong>1 CALIFORNIA APPAREL 06/05/11 NEWS 10:453