The Visual Display

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T 44$3 ex, [\ Coppight o 2oor by rdw:rd RolfTbfte ?UBTISEED BY GRAPHTCS PRTSS ILC ?osr OFFTCE Box 43o, CqtsgtRB, CoNNBcrrcur 06410 rm nsha ro illtfitiotu dd b. Fed byldftd RolrTnftc. This worL n.y noi 6e @pieA EFodlccd, or hnihhn in vnoL or in I'd wirlDut wntu Fmi$id of i!. prujlnd, .cpt for bn€r*Gpts in cotucdion wilh Eviflj d lcnolIly :nt,5n. Us wirL ,,1 fod ofiDfo@arion *onse ra diml d@ic rlzpdid o. v!aEv*, cohpub sfMre, ft by sinnar u ;n{ihnr n€drodr now tnM edevdop€dinth€f!tueis&ridryfdn dd witnoft Eien Foni$ion '5ir!e !u61i5tE. A lubd of ilufatio4 e.epro&ccd !y Fni$iu; thF copyriglr+olds s d.diEd d Fge i9?. in the United States of Ansie4 Second edition, fowth yi ing,Januaryoo6
Contents PART I GRAPHICAL PRACTICE r Crcphiml Excellence 4 z Gruphial Integriry J3 3 So*tes oJ Ctaphical httegity afld Sophistiatiot 79 PART II THEORY OF DATA GRAPHICS 4 Data-Ink and Ctaphical Reiluigx 91 5 Chattjunk: Vibrations, Crids, and Ducks 1o7 6 Data-Ink Maxr ization and Craphical Design 721, 7 Mtabijwctioning Graphical Elements r3g 8 Dota Densiti and Suall Mubiples 161 9 Aesthetics and Technique in Data Graphial Design 177 Epikgue: Designs fu the Dkplay of Infornation r9r
Page 1: Efiaard R.Tkfte The Visual Display
Page 5 and 6: his studio laying out the book, pag
Page 7 and 8: The second part ofthe book provides
Page 9 and 10: 14 GRA?I]ICAL ?RACTICE Ard yet how
Page 11 and 12: 16 GRA?HIcAT ?RACTICT Data Maps The
Page 13 and 14: Trachea, bronchus, and lung caacer;
Page 15 and 16: 20 GR,{IEICAL IRACTICE The maps rep
Page 17 and 18: 22 GRATHlCA! PRACTICI Z"l e g t&D E
Page 19 and 20: 24 GRA?HrCAt ?RACTICt An early and
Page 21 and 22: 26 GRAPIIICAL ?RACTICT Computerized
Page 23 and 24: 28 GRA?HIcAL ?RAcTIcT Tir[e-Series
Page 25 and 26: 30 GRA?HrCAl ?RACTTCI Time+eries di
Page 27 and 28: 32 GnA?ItrCAL PR1\CITCE The two gre
Page 29 and 30: 34 GRA?IlIC4L ?RACTTC! Playfair's l
Page 31 and 32: 36 GRA?HICAL ?RACTICE S* tl,e movem
Page 33 and 34: 105 r t00 I 35r t 05t00..1 s5.r 38
Page 35 and 36: 40 GRAPIIICAL ?AACTICT Narrative Gr
Page 37 and 38: 42 CRA?IIICAI ?RACTICE Thc ncxt tim
Page 39 and 40: '-d. GRA?IIICAI PRACTICE srraieht l
Page 41 and 42: 46 GRApETcAL ?RAcTrcr Lambert drew
Page 43 and 44: 48 GRTTPEICAL ?RACTICB Thesc small-
Page 45 and 46: JO GRAPEICAL PRACTICI Finally, two
Page 47 and 48: As to the roptiery and justness of
Page 49 and 50: J4 GRAprrrCAl !RACTTCI Hcre are sev
Page 51 and 52: JO CRAIIIICAt PtACTTCt differently;
Page 53 and 54:
J8 cRAPIIIcAL ?RAcTIcE The magnitud
Page 55 and 56:
OO GRAPIIICAL PRACTICE Design and D
Page 57 and 58:
62 cRA?HIcAl PRAcrrc! Dcsign variat
Page 59 and 60:
71e Dislonr at the-Bolram are Ear+
Page 61 and 62:
66 cRA?IIrcAr PRAcTrcr Although Pla
Page 63 and 64:
68 cR,{?IIrcAL ?RAcTIcE Two statist
Page 65 and 66:
70 GRA?HtC41 ?RACTTCI Many publishe
Page 67 and 68:
I t , CASSEPOSTALI DI RISPARMIO ITA
Page 69 and 70:
125 74 GRAPHICA! !RACTICE context i
Page 71 and 72:
76 cRA?IlrCAI- ?RACTTCT Conclusion
Page 73:
Sources of Graphical Integrity and
Page 76 and 77:
. A news director at a national tel
Page 78 and 79:
SOURCES OF INTEGRITY AND Table r sh
Page 80 and 81:
Table z caphi€l Sophntietion, Col
Page 82 and 83:
Conclusion The conditions under whi
Page 84 and 85:
Evuyone spoke of an inJotnatiofl oe
Page 86 and 87:
92 TIIEORY OF DATA CRA?IJICS Within
Page 88 and 89:
94 TIITORY OT D,{T,{ GNA}IIICS Most
Page 90 and 91:
96 TgroRY OF DATA CRA?HrCS Maxibizi
Page 92 and 93:
g8 TIIEOAY Or DArA GRA?IIrCS Redund
Page 94 and 95:
1OO THEORY OI DATA CRA?IIICS Most d
Page 96 and 97:
]02 TII!ORY OI DATA GRA?IiICS The d
Page 98 and 99:
1O4 TEEORY Ol DATA GRA?HrCS The reG
Page 100 and 101:
With sauge piawes jll then gaps And
Page 102 and 103:
1O8 TITEORY OF DATA GRAPIiICS The e
Page 104 and 105:
110 TIITORY OI DATA GRAP1IICS And,
Page 106 and 107:
112 TAEONY OF DATA GRAPIIICS propor
Page 108 and 109:
E '.r tsT 114 TIITORY OI DATA GRA?H
Page 110 and 111:
"l!;tr*; 116 TIIXORY OF DATA CRA?II
Page 112 and 113:
11d THEORY OF DATA GRA?HICS The add
Page 114 and 115:
12O TIIEORY OF DATA CiA?IIICS Occas
Page 116 and 117:
Painting is special, seyrate, a nat
Page 118 and 119:
124 THTORY OF DATA CRAIHTCS crn be
Page 120 and 121:
126 TIIIORY O! DATA CRA?HICS Redesi
Page 122 and 123:
128 TFIORY O! DAIA GRAPIIICS The wh
Page 124 and 125:
13O THTORY OF DATA CRA?HICS Redesig
Page 126 and 127:
132 TIIIORY OI DATA GRA?IIIC5 A smr
Page 128 and 129:
134 TIITORY OF DATA GRA?IIICS Simil
Page 130 and 131:
13O TIITORY OI DATA GRA?IIICS Concl
Page 132 and 133:
7 Mubifunctioning Graphical Element
Page 134 and 135:
A distinguished graphic thar builds
Page 136 and 137:
But let us consider this shaped poe
Page 138 and 139:
Data-Based Grids Very occasionally
Page 140 and 141:
The gnd that follows presents the d
Page 142 and 143:
Double.-Functioning Labels MUITIIUN
Page 144 and 145:
The grid inoement! ofthe X-axis are
Page 146 and 147:
Puzzles and Hierarchy in Graphics T
Page 148:
, Graphics can be desigftd ro have
Page 152 and 153:
, SimiJarly. this rable-gnphic orga
Page 154 and 155:
8 Data Density and Small Multiples
Page 156 and 157:
TOTAL PARTICIPATION DATA D!NSITY AN
Page 158 and 159:
An annual sunshine rccord reporrs a
Page 160 and 161:
Data Density atld the Size ofthe Da
Page 162 and 163:
charqjunk, non-data-ink, and redurd
Page 164 and 165:
These grim small multiples show the
Page 166 and 167:
:in nEn |':t-' trt lt! !tFftl rlt t
Page 168 and 169:
Conclusion Well-designed snull mult
Page 170 and 171:
9 t . 1 . l a 1 ' Aesthetics and Te
Page 172 and 173:
Tables also work well when the data
Page 174 and 175:
can be quite small, since the phnse
Page 176 and 177:
Accessible Complexity: The Friendly
Page 178 and 179:
Lirres ia &ta graphics sLould be th
Page 180 and 181:
The analogy to rhe horizon also sug
Page 182 and 183:
If graphia should tend toward the h
Page 184 and 185:
Epilogwe: Designs for the Display o
Page 186 and 187:
Doll. R. 47, 82 dollars, consta.t 6
Page 188:
Thon,s, Edwrd LLwetlyn 168 Thonas,
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The Visual Display

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