<strong>ThyssenKrupp</strong> <strong>Elevator</strong> AG Annual Report 06 — 07 P. 09 — 14 Sustainable expansion of world market position Page 11 New initiative launched Page 12 Innovations in demand Page 12 Projects around the globe Page 13 Airport business takes off Page 14 Flow II, the sales success story in the Accessibility business Page 14
Strategy Innovation, service and closeness to customers Innovation, service and closeness to customers With its full range of passenger transportation products, innovative technology, high quality and customer-oriented service, <strong>ThyssenKrupp</strong> <strong>Elevator</strong> has established a leading position on the world market. In the future we intend to sustainably strengthen and expand this position. The focus is on increasing our market presence, expanding our service business, and optimizing our purchasing, sales and service activities. A higher share of the volume market and the acquisition of major international projects underline our success. SUSTAINABLE EXPANSION OF WORLD MARKET POSITION <strong>ThyssenKrupp</strong> <strong>Elevator</strong> is at home on all five continents. Every day, our modern transportation systems help millions of people the world over reach their destinations quickly, safely and reliably – at airports, railway and subway stations, in high-rise and residential buildings, shopping malls, hotels, exhibition centers and sports stadiums. Outstanding quality, innovative technology, solidity and reliability are characteristics shared by all our passenger transportation systems, which include elevators, escalators, moving walks, passenger boarding bridges and accessibility products such as stair and platform lifts. In addition we provide quality, customer-oriented service for all products. <strong>ThyssenKrupp</strong> <strong>Elevator</strong>’s target for the coming years is to sustainably strengthen and expand its world market position. An increasingly tight-knit network of production sites, sales and service bases combined with our competent and motivated employees will ensure our closeness to customers around the world and strengthen our existing customer relationships. A further focus of our activities will be on regional growth markets such as Asia. In fiscal 2006/2007, <strong>ThyssenKrupp</strong> <strong>Elevator</strong> further strengthened its market presence, focusing mainly on the volume market. But we also once again acquired major orders, including contracts for airports and multifunctional buildings. The systematic pursuit of our strategy and the expansion of our global service business were key success factors in the reporting year. Orders were up from the prior year, resulting in higher sales. 11