REvoLUTIoNARY IQcook • BOšTJAN PEčNIK, STEERING ... - Gorenje

mARkET wATCH
well COnnECTED
In THE uk
Gorenje'S retro collection winS a Get
connected award 2011
GORENJE’S HUGELY POPULAR RETRO REFRIGERATION COLLECtion
recently received a Get Connected Product of the Year
Award 2011. Selected by uk industry professionals who read
Get Connected magazine, the awards recognise those products
deemed the ‘best of the best’.
"Gorenje’s Retro refrigeration collection has achieved wide-
spread acclaim since its launch, and is available in many
colours, from funky Raspberry Pink to chic and stylish Burgundy.
with some models in the range boasting a market
leading ‘A ++ ’ class energy rating, they all have excellent
thermal insulation and improved door sealing with a state-
hiGh gorenje
deSiGn In georgIa
THIS PAST JUNE GORENJE TEAMED UP WITH THE LEADING
home appliance retailer Elit Electronics from Georgia's capital
Tbilisi to organize a special event showing off Gorenje's designer
line home appliances. The spotlight focussed on the collection
of kitchen appliances designed by famed new York-based designer
karim Rashid. The special event drew some 300 retailers,
designers, media representatives, and celebrities from public
life in Georgia.
Gorenje has been present on the Georgian market – in a country
of nearly 5 million inhabitants – since 2006, offering consumers
free-standing and built-in appliances from the medium-,
upper- and high-end price segments. This year, sales revenues
are planned at EuR 2 million, up 50 percent over 2010.
01 Stanko Pušnik, Sašo uratarič and Polona Bobinac from Gorenje in
the company of Tengiz Tkeshelashvili and Irakli Basilaia from Elit
Electronics
02 The unveiling of Gorenje designed by karim Rashid appliances
10 GORENJE LIfE STYLE MAGAZINE
of-the-art cooling system and refrigeration electronics designed
to minimise energy consumption. The range is also
supported by Gorenje’s market-leading free five-year parts
and labour guarantee," explained an independent panel of
judges, industry professionals as well as an electrical trade
audience, which recognised the Gorenje Retro refrigerator
collection as 'the best of the best' winner in the refrigerator
category.
“we are very pleased to have been chosen as a Product of
the Year by Get Connected magazine”, says Ruth ferguson,
Gorenje’s uk marketing manager, “and this achievement is
even more impressive when one considers that it is voted for
by other industry professionals. Gorenje’s Retro collection
has proved incredibly popular, and is consistently well-recognised
for quality and eye-catching design, functionality,
efficiency and advanced cooling technology. It’s certainly a
jewel in Gorenje’s crown!”
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02