HIGH PERFORMANCE CLEANING Pyrolitic ovens from <strong>Gorenje</strong> employ the PyrolyseSupreme concept of pyrolysis to deliver perfect automatic cleaning. The combination of high temperature and an innovative combination of heaters and fan propelled air circulation delivers optimum cleaning eff ects even in the remotest corners. Just wipe the ash residue off using a damp cloth 30 minutes after the end of the program and the cleaning is complete. www.gorenje.com
ADVANCED TECHNOLOGY — CHAnGInG LIVES fOR THE BETTER Technology is evolving at a rapid pace. Advances in technology have changed our lives, some of them in a more aggressive manner than others. However, it's hard to point to a specific technology and identify it as responsible for the major changes in a person’s life, because every one of us is influenced by many other things. nevertheless, one thing is certain: technology will completely transform the way we use home appliances. Sounds too bold, too ambitious? we have seen many industries (especially consumer electronics) where technology completely changed the user experience and with it the very industry itself. Of course the household appliance industry is a far more conventional one: a washing machine just has to wash laundry – fast and efficiently. And a cooker just cooks. where is the place for high technology in all of that? In fact, it has an impact, in many ways; and it raises important questions – how will technology transform the user experience in our daily chores, in our cooking, washing and more. Advanced technologies behind user-friendly interfaces like the full touch displays in <strong>Gorenje</strong> ovens and washing ALEKSANDER URANC, <strong>Gorenje</strong> Marketing Director EDITORIAL machines offer consumers new cooking and washing experiences, opening up numerous opportunities to adapt to every consumer individually. If they are wash experts, there are numerous programs they can use; first time users can access simple selections of the most important automatic programs. The same goes for baking and cooking: predefined recipes allow for near fully-automatic baking, but by the same token also allow near-professional baking experiences with unique STEPbaking. All of this – and more – is enabled by advances in the technology employed. The new revolutionary <strong>Gorenje</strong> <strong>IQcook</strong> induction hob is a strong example how wireless technology can and will simplify the cooking process by enabling automatic cooking with sensors communicating with IQ electronics on the hob and on the cookware lid and automatically and optimally adjusting key cooking parameters. And there’s still a lot of room for high technology to occupy and develop, and bring yet more improvements, first and foremost in offering far more simplified solutions to consumers. And all this will happen soon. Very soon. GORENJE LIFE STYLE MAGAZINE GORENJE MAGAZINE AUTUMN - WINTER 2011, ISSUE 8 PUBLISHED BY <strong>Gorenje</strong>, d. d., Partizanska 12, SI–3503 Velenje, Slovenia, www. gorenje.com EDITOR-IN-CHIEF Aleksander Uranc EXECUTIVE EDITOR Greta Kokot Rajkovič CO-EDITORS Jeff Bickert, Manca Krnel Hess CONTRIBUTORS Elizabeta Biluš, Franjo Cesarec, Mika Cimolini, Ruth Ferguson, Irena Knez, Tjaša Kobal, Petra Krajnc, Urška Kupec, Uršula Menih Dokl, Urška Ojsteršek, Vesna Petkovšek, Jerica Živa Puterle, Andrej Ramšak, Ines Ravnjak, Jonas Sonnenschein, Maja Vardjan, Maja Veithauser PHOTO MATERIAL AV Studio, <strong>Gorenje</strong> Design Studio, Foto Bobo, Jasmina Cibic, Sebastjan Kurmanšek, Pininfarina Archives, Peter Marinšek, Mateja Jordovič Potočnik, Marta Lamovšek, Saša Hess for Cirkus, Studio Breg, www.masdar.ae, Kerry Properties, Zeos and <strong>Gorenje</strong> Archives TRANSLATION Lingua Service, d. o. o. DESIGN Sara Jassim, Jerica Živa Puterle PRINT <strong>Gorenje</strong> I.P.C., d. o. o., Velenje, Partizanska 12 AUTUMN 2011 ISSN 1855-8771 AuTumn – wInTER 2011 3
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