REvoLUTIoNARY IQcook • BOšTJAN PEčNIK, STEERING ... - Gorenje

mARkET wATCH
honourable Mention and red dot award 2011 recipients
Lidija Pritržnik, Matevž Popič and david cugelj, gorenje
design studio
now ShowinG In baghdad and Beyond
LAST YEAR SAW GORENJE RECEIVE
the honour of an award for most attrac-
tive exhibition area at the 6th Interna-
tional fair in Sulaymaniyah, Iraq, one of
the biggest such events in the country.
8 GORENJE LIfE STYLE MAGAZINE
PrestIgIoUs desIgn aWards
For Gorenje deSiGn Studio
THIS PAST JULY THE GERMAN TOWN OF ESSEN HOSTED THE ANNUAL
Red Dot Design Awards 2011 gala ceremony. Again Gorenje
was among the winners with two awards: for the Atag glassceramic
gas hob, and for Asko dishwashers, brands under
which Gorenje products are present on some European markets.
In addition, the operation module for the Gorenje iChef
oven earned a Red Dot Honourable mention, which was accepted
in Essen by Lidija Pritržnik and matevž Popič, responsible
representatives of the Gorenje Design Studio (GDS).
The operation module which took Honourable mention is en-
tirely the product of Gorenje's own development and design.
GDS’s matevž Popič and Lidija Pritržnik, who designed the
iChef oven, pointed out that the key guide in creating the
module was to create a simple, intuitive, easy-to-use oven.
But theirs wasn’t the only Red Dot Award Gorenje designers
took home from Essen this year. David Cugelj from GDS also
received one for designing the user-end of telecommunication
equipment for optical CPE access for Iskratel.
Some 300 exhibitors from Iraq, Iran,
Turkey, China, Japan and beyond were
there showing products from home interiors,
building and food and drink to
thousands of visitors.
Gorenje built-in appliances are well represented
across 11 big cities in Iraq from
the far north to the deep south of the
country. Roughly half the product sold
is realised by kitchen companies like
karash kitchen set Co., the biggest such
company in Iraq. with their own factories
and showrooms in many of the
biggest cities the company boasts five
showrooms in Baghdad alone, as well
as eight in Erbil. Gorenje deals regularly
with the company and shows Gorenje
products in their sets in each of their
showrooms.
Tatjana močenik, Gorenje’s manager for
regional sales in the near East, points
out that Gorenje sold some 11,000 large
household appliances in Iraq in last year,
most of them freezers and design lines,
with sales climbing annually.