MIRHAMI 2030 “Future Images of Food Consumption", Phase

2.4.1 AMERICA: CANADA & USA.................................................................................................... 33
2.4.2 RUSSIA................................................................................................................................ 35
2.4.3 GERMANY............................................................................................................................ 36
2.4.4 CHINA & HONG KONG........................................................................................................... 36
2.4.5 INDIA................................................................................................................................... 37
2.4.6 JAPAN ................................................................................................................................. 37
2.5 RETAILING ............................................................................................................................ 39
2.5.1 AMERICA: CANADA & USA.................................................................................................... 39
2.5.2 RUSSIA................................................................................................................................ 40
2.5.3 GERMANY............................................................................................................................ 40
2.5.4 CHINA ................................................................................................................................. 41
2.5.4 HONG KONG........................................................................................................................ 41
2.5.5 INDIA................................................................................................................................... 42
2.5.6 JAPAN ................................................................................................................................. 42
2.6 INDUSTRY............................................................................................................................. 43
2.6.1 AMERICA: CANADA & USA.................................................................................................... 43
2.6.2 RUSSIA................................................................................................................................ 45
2.6.3 GERMANY............................................................................................................................ 45
2.6.4 CHINA ................................................................................................................................. 45
2.6.5 INDIA................................................................................................................................... 46
2.6.6 JAPAN (USDA FOOD AND AGRICULTURE, 2006 JAPAN REPORT)............................................. 47
2.7 KEY CURRENT ISSUES IN VARIOUS CULTURES & COUNTRIES ..................................... 49
2.7.1 AMERICA: CANADA & USA.................................................................................................... 49
2.7.2 RUSSIA................................................................................................................................ 55
2.7.3 GERMANY............................................................................................................................ 56
2.7.4 CHINA ................................................................................................................................. 56
2.7.5 INDIA................................................................................................................................... 56
2.7.6 JAPAN ................................................................................................................................. 57
SECTION III: FORESIGHT ­ IMPACT ON THE FUTURE: TREND
EXTRAPOLATION
3.1 TREND IDENTIFICATION...................................................................................................... 58
3.1.1 DEFINITIONS........................................................................................................................ 58
3.2 WEAK SIGNALS.................................................................................................................... 59
3.2.1 CHANGING SEX ROLES.......................................................................................................... 59
3.2.2 IMPORTANT TO BE BEAUTIFUL AND HEALTHY LOOKING............................................................. 59
3.2.3 NEW LIFESTYLE FOR EATING AND EXERCISE........................................................................... 60
3.2.4 DEMAND OF NATURAL /ORIGINAL FOOD.................................................................................. 60
3.3 TRENDS IDENTIFIED IN THE ANALYSIS (DRIVING FORCES INFERRED FROM THE
REPORTS­ ENVIRONMENTAL SCANNING) ........................................................................ 61
4