Case Study Summaries - Richard Armitage Transport Consultancy ...

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MAKING CAR SHARING AND CAR CLUBS WORK CASE STUDY SUMMARIES 3.3 The scale and logistics of the move to the new site, which took place over a twelve month period, has necessitated the appointment of a specialist business change management team. In an assessment of the main challenges of the move, staff travel and access to the new site emerged as the number one risk to the success of the operation. Consequently, five full-time members of the change management team were appointed to work on this issue. Their first task was to carry out a survey of how staff were currently travelling to the old GCHQ site, and how they planned to travel to the new one. This achieved a high (70%) response rate, not least as worries about the availability of parking at the new site were a very real concern for GCHQ staff. Operating Structure 3.4 Based on the findings of the travel survey, supplemented by traffic counts and research into what was happening elsewhere in the UK, a car park space sharing scheme was devised for GCHQ employees, known as the rainbow scheme. Briefly, car users are eligible and/or can elect to join one of the following car park space allocation categories: Red – visitors, emergency spaces bookable for limited business-specific reasons and short stay spaces. Orange – medical or acute personal need. Green – occasional car users who can request a parking space from a shared pool of spaces on up to twenty five days each year. Yellow – car users who organise themselves into teams of two or more members, and are allocated one parking space for the team. Combining teams into pools to increase flexibility is encouraged. Gold bonus – limited pool of spaces that may be booked on an occasional first-comefirst-served basis, on around ten days in any six month period. 3.5 Above is a summary of the interim rainbow scheme that is operating between March 2004 and May 2005. From May 2005, when the number of parking spaces will rise from 1,800 to 2,900, a full rainbow scheme will come into operation. Under the original plan, conceived in 2003, this would drop the gold bonus element but add three more categories: Blue – parking for three days per week. Indigo – parking for two days per week. Violet – parking for one day per week. 3.6 It was planned that when the full rainbow scheme became operational there would be no parking restrictions at all on Fridays and during school holidays, when demand is at it lowest. Due to the increase in the number of staff, however, the GCHQ’s transport team is currently reviewing plans. A second census, requesting details of staff intentions under the full planned Rainbow Scheme, is underway. Based on this data, revisions to the original plans may have to be made. 3.7 Once awarded their car park space allocation, staff can re-allocate it as they wish. For example, if they are on leave or working away they can offer their parking space to a Final V1.1, Dec. 2004 - 14 -
MAKING CAR SHARING AND CAR CLUBS WORK CASE STUDY SUMMARIES colleague. All parking spaces are numbered which, together with the number plate records held by GCHQ, ensures that those who abuse the system are readily identifiable. However, it is generally only complaints from drivers about others’ parked in their space which are followed up, thus enabling agreed informal space re-allocation. March March ‘04 - May ‘05: Interim Interim Rainbow Rainbow Bookable pool of spaces available to Greens, Yellows and for critical critical business use Red Zone Visitors, Emergency & short stay spaces Orange Medical & Acute Personal Need Yellow Space share - guaranteed space plus access to Gold Bonus Green Occasional drivers - priority booking from Green pool plus access to Gold Bonus Gold Bonus Limited pool of bookable spaces (airline style overbooking) May 2005 - The Rainbow No restrictions on Fridays and School Holidays. Bookable pool of spaces available to Greens and for critical business business use Red Zone Visitors, Emergency & short stay spaces Orange Medical & Acute Personal Need Yellow Space share - guaranteed premium space Green Occasional drivers - priority booking & premium spaces Blue 3 days p/w parking in term time - Charge? Indigo 2 days p/w parking in term time Violet 1 day p/w parking in term time A summary of the rainbow car park space allocation scheme, pre- and planned post-May 2005, developed by the GCHQ transport change management team Impact and Effectiveness 3.8 Prior to the relocation to the new building, GCHQ staff took part in a travel survey that sought information about existing commuting patterns, and how these might be affected by the move. The findings from this survey, summarised under ‘research and development’ Final V1.1, Dec. 2004 - 15 -
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