Case Study Summaries - Richard Armitage Transport Consultancy ...

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MAKING CAR SHARING AND CAR CLUBS WORK CASE STUDY SUMMARIES 4.5 Around the same time as the Met Office move, EDF Energy – already based in Exeter – was planning a move to new and larger offices in Sowton Business Park, to accommodate an expansion from 500 to 1000 staff. This company was also required to develop a travel plan as a condition of planning permission for its new building (pictured right). The two organisations realised they faced a number of common issues, relatively large numbers of staff travelling to neighbouring sites being potentially the most problematic. As both were in the process of implementing a travel plan, they agreed to run a joint car share scheme – recognising that the larger the pool of scheme members the greater the potential for success. Operating Structure 4.6 Having done some research on the options available, the Met Office and EDF Energy eventually decided to use Intrinsica software for their joint car share database. Briefly, employees of either company register using an intranet system, both drivers and non drivers are encouraged to use the system. They provide details of where they live, and can register preferences such as gender of the person they would like to share with, whether they would prefer a non-smoker, etc. The software then provides enquirers with contact details of compatible sharers, and it is left to the individual to make contact with these people to discuss the logistics of setting up a sharing trial or arrangement. The Met Office has issued guidelines for car sharers, covering issues such as driver responsibilities, insurance, what to do if an arrangement breaks down at short notice, etc. 4.7 230 Met Office staff are currently registered on the database, from a total of 1200 who are eligible to join. A year ago this was 150, and two years ago – when the scheme was initiated – the number was 50. However, as will be seen below, not all those who are actively car sharing are registered scheme users. 350 EDF Energy staff are currently registered on the database from a total of 780 who are eligible to join. Those registered numbered 100 a year ago and 30 two years ago. Impact and Effectiveness 4.8 The modal share for travel to work before and after the introduction of the Met Office’s STEP travel plan is summarised in the table below. It is worth noting that while the overall proportion of staff travelling by car remained static at 70%, car sharing increased from 5% to 30%. As 1200 workers travel to the Met Office at Sowton Business Park, this represents a reduction in the number of cars used for commuting from 804 to 624, assuming an average car share occupancy of 2.5 persons (based on interviews with a sample of users). Final V1.1, Dec. 2004 - 24 -
MAKING CAR SHARING AND CAR CLUBS WORK CASE STUDY SUMMARIES Mode Before STEP (%) After STEP (%) Before STEP (actual) After STEP (actual) Single occupant car 65% 40% 780 480 Multi occupant car 5% 30% 60 360 Cycle 10% 15% 120 180 Walk 7% 8% 84 96 Bus 10% 5% 120 60 Train 3% 2% 36 24 Total 100% 100% 1200 1200 4.9 The figures in the table and text above are based on an assumption that car sharers are sharing journeys every day. However, based on discussions with several users, this is clearly not the case. Met Office staff were recorded as using a means of travel if that’s what they do most of the time. The car share scheme users spoken to indicated that they share, on average, three to four days a week. What the table also reveals is that a significant number of Met Office staff car share, but have not signed up with the company scheme: there are 240 registered on the database, yet the travel survey shows that 360 staff say they regularly car share. 4.10 The table below provides a summary of findings from EDF Energy staff travel surveys undertaken in the second quarter each year on mode of transport used for work journeying. Mode 2001 2002 2003 2004 Single occupant car 83% 85% 78% 46% Multi occupant car 8% 6% 15% 37% Cycle 1% 1% 1% 3% Walk 1% 1% 1% 3% Bus 6% 6% 4% 7% Train 0% 0% 0% 0% Motorcycle 1% 1% 1% 4% 4.11 If the modal rates had stayed at the 2002 figures, with an increase of staff from 500 to 780, around 700 cars would be used for work journeying each day among EDF Energy staff Final V1.1, Dec. 2004 - 25 -
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Case Study Summaries - Richard Armitage Transport Consultancy ...

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