Case Study Summaries - Richard Armitage Transport Consultancy ...

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MAKING CAR SHARING AND CAR CLUBS WORK CASE STUDY SUMMARIES Financial Performance / Targets 6.28 £750,000 over 5 years is committed to the Travel Plan. Car sharing is just a part of this, though a significant part, and a large part of this money is for supporting additional bus services. It is not envisaged that any of this will be spent on consultancy. 6.29 The Travel Plan Co-ordinator wants to see somewhere between 3% and 5% of staff carsharing. Although this may not seem high it is a realistic target and amounts to a large number of people: there are 2,500 staff now and this number will double under the new PFI scheme. Research and Development 6.30 The earlier <strong>Transport</strong> Impact <strong>Study</strong> was done by consultants, and it is thought that they will come back to do an updated one. Consultants are also used for the technical aspects of all the MEHT planning applications. However, in terms of advising what to do on the Broomfield sites site, consultants are not used, since in her previous job, elsewhere, the Travel Planning Co-ordinator had already benefited from free government-funded consultancy advice, so was fully aware of all the issues surrounding travel planning when she joined MEHT. 6.31 There is an application for a large staff car park of 700 spaces, and there is a concern that when this is built it will slow down the impetus for car-sharing. Therefore it is important to continue to make car-sharing highly visible now, so that the best parking spaces in the new car park can be allocated for car-sharing at the beginning. In the long-term the scheme could be improved by having barrier car parking areas, although this is very expensive (around £10,000, compared to about £100 per car-share sign and £35 for painting the carshare symbol on the parking space), and removes flexibility. MEHT has not wanted to do this to date because of the incremental increase in the number of car parking spaces, but it could be possible in the long-term. Making sure that people know about the car-sharing scheme, making sure the spaces go in the right places and making sure that they are enforced correctly are all important. In the early days enforcement was rather lacking, because of a lack of staff to do this. Formerly they fined people: now they don’t do this, but instead phone people up and make them come out of whatever they are doing to move the car. Support/Consultation 6.32 There was a large and time-consuming consultation with the union, though they weren’t particularly opposed to it. There were also long discussions about where to put car-share spaces: MEHT could not move them to the public pay and display car parks because of a contract with a car park management company. However, in fact this was the right choice in public relations terms because otherwise staff car-share parking would have displaced public parking near the hospital entrance. 6.33 It was felt that the Travel Plan Co-ordinator had handled the delicate public relations and negotiation issues very well, and there has been steady progress at MEHT of listening to concerns and taking them seriously. Final V1.1, Dec. 2004 - 44 -
MAKING CAR SHARING AND CAR CLUBS WORK CASE STUDY SUMMARIES User Perceptions 6.34 There were a number of complaints about the scheme when it was started: a lot of staff felt that others were getting something which they weren’t. However, staff have now generally come round to the idea, as they have realised that even if they are not in the scheme it does benefit them as well because it frees up spaces and increases their likelihood of getting a space. The erection of car-share signs in some of the car bays adjacent to the Trust Board offices was a powerful factor swaying staff opinion in favour of the scheme. The original spaces were across the site away from these offices, but were then moved. The Travel Plan Co-ordinator is also seen as an impressive advocate of the scheme. Other General Issues 6.35 The interviewees felt that a locally operated scheme which isn’t restricted to just one organisation works well. The biggest single thing to encourage car sharing was felt to be High-Occupancy Vehicle lanes, which would be a major statement of the government’s support for car sharing, and was felt to be really the only way to get car-sharing into the consciousness of the average person. 6.36 The interviewees thought that car-share schemes could be an effective tool for accessibility in semi-rural areas, but only where a back-up alternative was available if car-sharing was not available every day it was required. Final V1.1, Dec. 2004 - 45 -
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Case Study Summaries - Richard Armitage Transport Consultancy ...

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