Case Study Summaries - Richard Armitage Transport Consultancy ...

MAKING CAR SHARING AND CAR CLUBS WORK CASE STUDY SUMMARIES
Informed
About
Transport
Not
Informed
About
Transport
Negative Positive
“OUT”
The graphs above illustrate changes in attitude about commuting issues among GCHQ
staff on their way ‘in’ to and ‘out’ of a transport seminar
Support / Consultation
3.20 In the development of the rainbow system of car park space allocation, the change
management team engaged GCHQ staff in a number of consultation seminars. Anyone who
was interested in being involved in the consultation exercise, was offered an opportunity.
Feedback from this process lead to a number of refinements to the initial scheme concept.
3.21 As mentioned above, GCHQ has also patented the concept of ‘pathfinders’ to facilitate the
implementation of the company travel plan. The organisation’s intranet system includes a
newsgroup concerned with issues surrounding the relocation to the ‘doughnut’. Since the
appointment of pathfinders the volume of comments and complaints relating to staff travel
and access to the new site has decreased significantly.
3.22 Staff unions were involved in the development of the travel plan measures from the onset,
and have consequently been supportive.
3.23 GCHQ is aware that it places a significant footprint on the local community, and has been
proactive in engaging with local residents and business to minimise its adverse effects. For
example, plans are being mooted to introduce on-street parking restrictions in surrounding
streets between 10am and 2pm to deter GCHQ overflow.
User Perceptions
3.24 Overall, the parking scheme seems to be widely and reasonably well accepted among
GCHQ staff, particularly now it has had time to ‘bed in’ and individuals have found ways of
working with it. There is an element of residual resentment among a small minority, but
Final V1.1, Dec. 2004 - 21 -