“Do consumers want to design unique products on the internet? A ...

hypothesis. In this case there is a willing trade off between studying multiple
communities and the opportunity <strong>to</strong> gain a deeper insight in<strong>to</strong> Threadless (Jeppesen &
Frederiksen 2004).
All the research <strong>to</strong>ok place in a short time period of time (March – April) as it was
deemed important as this research is did not attempt <strong>to</strong> be longitudinal, with the ever
changing nature of VCs the gap between research methods kept as short as possible
offering a cross-section snapshot of the community at the time of research.
Adam Fletcher – Do <strong>consumers</strong> <strong>want</strong> <strong>to</strong> <strong>design</strong> <strong>unique</strong> product on the internet.
2006
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