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When asked <strong>the</strong> questi<strong>on</strong> “Have you found feedback <strong>on</strong> your <str<strong>on</strong>g>design</str<strong>on</strong>g>s from o<strong>the</strong>r<br />

members useful”, 82% of those users that had received feedback said <strong>the</strong>y found it<br />

useful. Resp<strong>on</strong>dent n.118 said that <strong>the</strong>y felt “It has helped me become a better<br />

<str<strong>on</strong>g>design</str<strong>on</strong>g>er <str<strong>on</strong>g>to</str<strong>on</strong>g>o, I've learned and picked up styles from those around me.”<br />

The participant observati<strong>on</strong> however found community communicati<strong>on</strong> involving <strong>the</strong><br />

critiquing and suggesting revisi<strong>on</strong>s at every stage of <strong>the</strong> <str<strong>on</strong>g>design</str<strong>on</strong>g> process from rough<br />

idea <str<strong>on</strong>g>to</str<strong>on</strong>g> submitted <str<strong>on</strong>g>design</str<strong>on</strong>g>. In <str<strong>on</strong>g>to</str<strong>on</strong>g>tal <strong>the</strong>re were 57 specific threads started by <str<strong>on</strong>g>design</str<strong>on</strong>g>ers<br />

about <strong>the</strong>ir <str<strong>on</strong>g>design</str<strong>on</strong>g>s. Of <strong>the</strong>se 25 <str<strong>on</strong>g>to</str<strong>on</strong>g>pics were for <str<strong>on</strong>g>design</str<strong>on</strong>g>s still in development and had<br />

<str<strong>on</strong>g>to</str<strong>on</strong>g>pic titles such as “Opini<strong>on</strong>s Before Sub (submissi<strong>on</strong>)” and o<strong>the</strong>rs shown below in<br />

Table 6.<br />

Table 6: Examples of Collaborative Thread Topics<br />

Thread N. Topic Title Date N. of Replies<br />

359 (sic) Villians Submissi<strong>on</strong> Preview "6th March" 20<br />

401 Samurai are dead (<str<strong>on</strong>g>design</str<strong>on</strong>g> help?) "6th March" 8<br />

413 The Bird Tree - Feedback Wanted! "3rd March" 12<br />

418 Opini<strong>on</strong>s Before Sub "3rd March" 23<br />

The c<strong>on</strong>versati<strong>on</strong> below shows an example of <strong>the</strong> type of support and feedback <strong>the</strong><br />

community gave <str<strong>on</strong>g>design</str<strong>on</strong>g>ers asking for help. In this instance <strong>the</strong> <str<strong>on</strong>g>to</str<strong>on</strong>g>pic author had<br />

posted an early draft of <strong>on</strong>e of <strong>the</strong>ir <str<strong>on</strong>g>design</str<strong>on</strong>g>s.<br />

Adam Fletcher – Do <str<strong>on</strong>g>c<strong>on</strong>sumers</str<strong>on</strong>g> <str<strong>on</strong>g>want</str<strong>on</strong>g> <str<strong>on</strong>g>to</str<strong>on</strong>g> <str<strong>on</strong>g>design</str<strong>on</strong>g> <str<strong>on</strong>g>unique</str<strong>on</strong>g> product <strong>on</strong> <strong>the</strong> <strong>internet</strong>.<br />

2006<br />

50

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